News from AdRoll A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jan 21, 2016, 08:00 ET
AdRoll Logo.

AdRoll State of the Industry Report Finds 66 Percent of Marketers Plan to Increase Programmatic Ad Spend in 2016

 AdRoll, the performance advertising platform, today published its 2016 State of the Industry Report, a survey of 1,050 US marketers that...

Nov 17, 2015, 08:00 ET
AdRoll Logo.

AdRoll Drives the Average Platform Cost-Per-Click Down 35 Percent with Latest BidIQ Release

 AdRoll, the performance advertising platform, today announced strong results through its platform with the release of Chopin, the latest...

Oct 15, 2015, 12:00 ET
AdRoll Logo

AdRoll Receives New Facebook Small Business Solutions Badge

AdRoll, the performance advertising platform, today announced it has been awarded the new Small Business Solutions badge in the Facebook Marketing...

Oct 08, 2015, 08:00 ET
AdRoll Logo.

App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll's Marketo Ad Bridge Integration

AdRoll, the performance advertising platform, announced today the success of its recent Marketo Ad Bridge integration. Key customer App Annie, the...

Sep 22, 2015, 08:00 ET
AdRoll Logo

AdRoll Formalizes "Strategic Solutions" Service Tier for Enterprise and Agency Customers

 AdRoll, the performance advertising platform, today announced its new service tier, Strategic Solutions. This program is specifically designed...

Sep 17, 2015, 08:00 ET
AdRoll Logo.

AdRoll Reviews Global Campaign Data Across 20,000 Customers, Publishes 'Facebook by the Numbers' Report

 AdRoll, the performance advertising platform, today announced the release of a report which analyzed retargeting campaign data from 20,000...

Aug 20, 2015, 08:01 ET
AdRoll Logo.

AdRoll Retargeting Now Seamlessly Integrates With All Shopify Stores

AdRoll, the global leader in retargeting, today announced an integration with Shopify, a leading cloud-based, multichannel commerce platform, to...

Jun 17, 2015, 08:00 ET
AdRoll Logo.

Announcing AdRoll Prospecting, a Revolutionary Product to Help Marketers Acquire New Customers

 AdRoll, the global leader in retargeting, today announced AdRoll Prospecting, a new complementary product that helps marketers acquire new...

May 20, 2015, 08:05 ET
AdRoll Logo.

AdRoll's Latest Release to BidIQ Algorithm Increased Ad Viewability by 37 Percent and Improved CTR by 46 Percent

Today, AdRoll, the global leader in retargeting, announced that it has deployed a new version of BidIQTM, its dynamic bidding algorithm, across all...

Apr 17, 2015, 07:12 ET
AdRoll Logo.

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

 AdRoll, the world's most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to HTTPS,...

Feb 25, 2015, 21:00 ET
AdRoll Logo.

AdRoll Assembles All-star Team of Former Google and Yahoo! Japan Executives to Enter $40 Billion Japan Ad Market

In an effort to meet local demand for high-performance marketing solutions, AdRoll, the world's largest retargeting platform, today announced the...

Feb 17, 2015, 15:01 ET
AdRoll Logo

AdRoll Receives New Facebook Marketing Partner Badge, Recognized for Multiple Specializations

 AdRoll, the retargeting platform, today announced it was selected to the new Facebook® Marketing Partner program, which recognizes high...

Dec 16, 2014, 09:00 ET
AdRoll Logo.

AdRoll Releases State of the Industry Report, Examines Drivers for Explosive Adoption of Retargeting Across Industries

 AdRoll, the world's most widely adopted retargeting platform, today published the State of the Industry Report:A Close Look at Retargeting and...

Nov 21, 2014, 12:00 ET
AdRoll Logo.

AdRoll Announces Support for Programmatic Buying through iAd Workbench

 AdRoll, the world's most widely adopted retargeting platform, today announced integration with Apple's new iAd Workbench API. This...

Nov 12, 2014, 11:28 ET

AdRoll Scales Data Volume 1200 Percent Year Over Year, Now Processing Over 10 Petabytes of Data

 AdRoll, the world's most widely adopted retargeting platform, today announced it has reached a groundbreaking processing rate of 130 terabytes...

Apr 21, 2014, 07:30 ET
AdRoll Logo.  (PRNewsFoto/AdRoll)

AdRoll Secures $70 Million to Mainstream Retargeting, Double Down on Mobile

 AdRoll, the world's most widely adopted retargeting platform, announced today that it closed a $70 million funding round led by Foundation...

Mar 24, 2014, 08:00 ET
AdRoll Logo.  (PRNewsFoto/AdRoll)

AdRoll Publishes The Retargeting Playbook Dedicated to Marketers Whose Ideas Are Bigger Than Their Budgets

 AdRoll, the world's most widely adopted retargeting platform, today announced the availability of The Retargeting Playbook. As brands of all...

Mar 18, 2014, 16:01 ET
AdRoll Logo.  (PRNewsFoto/AdRoll)

AdRoll Rolls into Australia

Today, AdRoll, the world's largest retargeting platform officially opens its regional hub in Sydney to meet strong demand for high performance,...

Feb 20, 2014, 13:37 ET
AdRoll Logo.  (PRNewsFoto/AdRoll)

Introducing AdRoll Retargeting for Mobile: A New Way to Retarget Across Devices

AdRoll, the most widely adopted retargeting platform, today unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to...

Jan 23, 2014, 07:00 ET
AdRoll Logo.  (PRNewsFoto/AdRoll)

AdRoll Announces Acquisition of Y Combinator Graduate userfox

 AdRoll, the most widely adopted retargeting platform, today announced the acquisition of userfox, a Y Combinator-backed startup offering...