News from AdRoll A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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May 16, 2017, 08:00 ET AdRoll Launches Account-Based Marketing Capabilities, with Industry-First Customizable Ads and Reporting, to Map Entire B2B Customer Journey on One Platform

Today AdRoll, the performance marketing platform, announced the general availability of AdRoll ABM (account-based marketing), a first-of-its-kind...


Apr 24, 2017, 15:00 ET AdRoll Integrates with Marketo to Transform Account-Based Marketing with Exclusive Direct Integration

Today at the Marketo Marketing Nation® Summit, AdRoll, the performance marketing platform, announced a strategic product integration with Marketo,...


Apr 20, 2017, 12:00 ET AdRoll Appoints Pioneering MarTech Executive Toby Gabriner as New President

AdRoll, the performance marketing platform, today announced Toby Gabriner has been named president, transitioning from his previous role as a...


Apr 20, 2017, 12:00 ET AdRoll Surpasses $300 Million Run Rate, Grows to 35,000 Brands in 2016

AdRoll, the performance marketing platform, today announced the company surpassed a $300M run rate in 2016. Additionally, AdRoll increased its...


Mar 07, 2017, 08:00 ET AdRoll State of Performance Marketing Report Finds Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

AdRoll, the performance marketing platform, today published its 2017 State of Performance Marketing Report, a survey of more than 1,000 U.S....


Oct 12, 2016, 08:00 ET Former Tencent Advertising GM and Former Adap.tv CEO Join AdRoll as Strategic Advisors

AdRoll, the performance marketing platform, today announced the appointment of two strategic advisors — former Tencent GM and AdChina (acquired by...


May 09, 2016, 09:01 ET Adoption of AdRoll-Marketo Integration Doubles as Customers Experience Significant ROI Gains

 AdRoll, the performance marketing platform, announced today it has more than doubled the size of its Marketo Ad Bridge Integration in the last...


Jan 21, 2016, 08:00 ET AdRoll State of the Industry Report Finds 66 Percent of Marketers Plan to Increase Programmatic Ad Spend in 2016

 AdRoll, the performance advertising platform, today published its 2016 State of the Industry Report, a survey of 1,050 US marketers that...


Nov 17, 2015, 08:00 ET AdRoll Drives the Average Platform Cost-Per-Click Down 35 Percent with Latest BidIQ Release

 AdRoll, the performance advertising platform, today announced strong results through its platform with the release of Chopin, the latest...


Oct 15, 2015, 12:00 ET AdRoll Receives New Facebook Small Business Solutions Badge

AdRoll, the performance advertising platform, today announced it has been awarded the new Small Business Solutions badge in the Facebook Marketing...


Oct 08, 2015, 08:00 ET App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll's Marketo Ad Bridge Integration

AdRoll, the performance advertising platform, announced today the success of its recent Marketo Ad Bridge integration. Key customer App Annie, the...


Feb 17, 2015, 15:01 ET AdRoll Receives New Facebook Marketing Partner Badge, Recognized for Multiple Specializations

 AdRoll, the retargeting platform, today announced it was selected to the new Facebook® Marketing Partner program, which recognizes high...


Dec 16, 2014, 09:00 ET AdRoll Releases State of the Industry Report, Examines Drivers for Explosive Adoption of Retargeting Across Industries

 AdRoll, the world's most widely adopted retargeting platform, today published the State of the Industry Report:A Close Look at Retargeting and...


Nov 21, 2014, 12:00 ET AdRoll Announces Support for Programmatic Buying through iAd Workbench

 AdRoll, the world's most widely adopted retargeting platform, today announced integration with Apple's new iAd Workbench API. This...


Nov 12, 2014, 11:28 ET AdRoll Scales Data Volume 1200 Percent Year Over Year, Now Processing Over 10 Petabytes of Data

 AdRoll, the world's most widely adopted retargeting platform, today announced it has reached a groundbreaking processing rate of 130 terabytes...


Apr 21, 2014, 07:30 ET AdRoll Secures $70 Million to Mainstream Retargeting, Double Down on Mobile

 AdRoll, the world's most widely adopted retargeting platform, announced today that it closed a $70 million funding round led by Foundation...


Mar 24, 2014, 08:00 ET AdRoll Publishes The Retargeting Playbook Dedicated to Marketers Whose Ideas Are Bigger Than Their Budgets

 AdRoll, the world's most widely adopted retargeting platform, today announced the availability of The Retargeting Playbook. As brands of all...


Feb 20, 2014, 13:37 ET Introducing AdRoll Retargeting for Mobile: A New Way to Retarget Across Devices

AdRoll, the most widely adopted retargeting platform, today unveiled AdRoll Retargeting for Mobile, a new offering that allows marketers to...


Jan 23, 2014, 07:00 ET AdRoll Announces Acquisition of Y Combinator Graduate userfox

 AdRoll, the most widely adopted retargeting platform, today announced the acquisition of userfox, a Y Combinator-backed startup offering...


Dec 05, 2013, 12:10 ET AdRoll Announces Support for Twitter tailored audiences

AdRoll, the global leader in retargeting, today announced support for tailored audiences, which enables retargeting on Twitter through the...


Nov 12, 2013, 08:00 ET AdRoll Appoints Scott Gifis as Vice President of Global Supply

 AdRoll, the global leader in retargeting, today announced the appointment of Scott Gifis as vice president of global supply. In his...


Oct 29, 2013, 03:00 ET Retargeting Platform AdRoll Launches in Europe; Appoints Former Google Veteran Marius Smyth as Managing Director

Today, AdRoll, the world's largest retargeting platform, announced the launch of its European operations to meet strong demand across the region...


Oct 10, 2013, 08:00 ET AdRoll Surpasses $100M Run Rate, Now Serves 10K Customers in 100 Countries

 AdRoll, the global leader in retargeting, today announced that it surpassed a $100M run rate in September and now services 10,000 customers...


Aug 20, 2013, 15:59 ET AdRoll Named Fastest-Growing Advertising Company by Inc. Magazine for the Second Consecutive Year

AdRoll has been named one of the top three fastest-growing advertising companies in the country by Inc. Magazine on its annual 500|5000 list of...


Jun 12, 2013, 13:30 ET AdRoll Acquires Data Analytics Startup Bitdeli

AdRoll, the most widely-adopted retargeting platform, today announced the acquisition of San Francisco-based Bitdeli, a data analytics startup...