News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Apr 14, 2014, 10:07 ET Popularity Information May be a Lifesaver For Online Group-buying Deals

The more popular group-buying deals such as those offered on websites like Groupon.com and LivingSocial.com are, the more likely they are to be...


Mar 24, 2014, 16:45 ET Consumers should "sweat the small stuff" to obtain healthier lives

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of...


Feb 06, 2014, 00:07 ET AMA Announces McAlister as the 2014 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing...


Feb 05, 2014, 00:07 ET AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory...


Jan 24, 2014, 10:07 ET How Making Friends at Work Pays Off for Relationship Managers

 New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. RMs serve...


Jan 21, 2014, 10:07 ET Making Choices While Smelling, Tasting, and Listening

Suppose while shopping for a perfume at a retail store, a consumer samples a series of perfumes using scent strips provided by the store. Would...


Dec 18, 2013, 10:07 ET 2 for Me, 1 for You… Why Unfair Situations May Persist in Business Relationships.

 New research investigates how culture impacts the importance that managers place on fairness in retailer supplier relationships. Certain...


Dec 17, 2013, 10:07 ET Co-creating Value in Complex Contexts

The increasing complexity and connectedness of global markets requires managers to embrace a revised understanding of the role of the firm, based...


Dec 16, 2013, 10:07 ET Financial Dissatisfaction Makes You Eat More Calories

People experiencing financial dissatisfaction choose more caloric food and consume larger food amounts than people who are financially satisfied....


Dec 13, 2013, 11:07 ET Crowded Stores lead Consumers to Think and Behave Differently

 Recent research in the American Marketing Association's Journal of Marketing Research finds that, as the environment becomes more socially...


Dec 12, 2013, 10:07 ET When Customized Marketing Backfires

 Marketers have long touted the benefits of customizing offers to individual consumers.  However, researchers from the University of...


Dec 11, 2013, 11:07 ET Mindfulness Offers Long Term Solution to Manage College Student Stress and Improve Health

Mindfulness-based interventions offer a long-term solution to manage stress and unhealthy eating habits on college campuses. The cognitive...


Dec 10, 2013, 15:07 ET Tax Choice offers hope for disgruntled taxpayers

Despite the fact that taxpayers are increasingly aware of the danger associated with dwindling Federal coffers, paying taxes remains a generally...


Dec 10, 2013, 10:07 ET Can Investing More in Social Interventions Make Them Less Effective?

A growing number of non-profit organizations are implementing social interventions to bring about change and improve the lives of people in...


Sep 10, 2013, 10:07 ET Attention Store Managers: New Study Reveals Secrets to Increasing Unplanned Purchases

In the first study of its kind, Professor Sam Hui of the NYU Stern School of Business and co-authors, Jeffrey Inman at the University of...


Sep 09, 2013, 10:07 ET For Retailers, Low Prices Are Just the Beginning

Contrary to the conventional wisdom that a consumer's perception of the overall price level of a retailer is mainly a function of its average...


Sep 06, 2013, 15:30 ET How Can Managers Utilize Competitive Information to Increase Sales Performance?

Salespeople often represent the best source of competitive intelligence since they are the primary contact between companies and customers. ...


Sep 06, 2013, 10:07 ET Seeing an image of another person eating an unhealthy food can influence your own taste

Consumers are constantly bombarded by images of unhealthy foods. Can seeing such an image of another person eating the food actually enhance the...


Sep 05, 2013, 10:07 ET Smart Shopping Carts Help You Spend Happily Ever After

If there was a cash register on your grocery cart, would you spend more or less? Real-time feedback on how much they're spending leads budget...


Sep 04, 2013, 15:30 ET Supermarkets Benefit from Cooperative Rather Than Competitive Response to Hard Discounters

While "hard discounters" like Aldi and Lidl can pose a serious threat to traditional supermarkets, the most effective response strategy seems not...