News from american marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

May 08, 2014, 10:30 ET
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How Graphic Visual Health Warnings Help Young Smokers' Thoughts of Quitting

 An article appearing in the April 2014 issue of the American Marketing Association's Journal of Marketing Research reports that graphic visual...

May 07, 2014, 15:00 ET
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Corporate Social Responsibility Can Improve Job Performance for Frontline Employees

Companies looking to engage their frontline workforce can leverage their corporate social responsibility (CSR) activities. New research shows when...

Apr 23, 2014, 10:07 ET
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Struggling to Get Through Your Exercise Routine? Use a Brand!

Many of us struggle to make it through a tough exercise routine, but if you use a product with a brand name associated with athletic performance,...

Apr 15, 2014, 10:07 ET
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Customer Prioritization - A Double-Edged Sword

Offering important customers added "perks" is widely-thought to increase firm profitability. New research confirms anecdotal reports that doing so...

Apr 14, 2014, 10:07 ET
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Popularity Information May be a Lifesaver For Online Group-buying Deals

The more popular group-buying deals such as those offered on websites like Groupon.com and LivingSocial.com are, the more likely they are to be...

Mar 24, 2014, 16:45 ET
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Consumers should "sweat the small stuff" to obtain healthier lives

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of...

Feb 07, 2014, 00:07 ET
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Foundation Announces Jennifer Argo as 2014 Erin Anderson Award Recipient

The American Marketing Association Foundation (AMAF) announces Jennifer Argo, the George M. Cormie Professor of Marketing at the Department of...

Feb 06, 2014, 00:07 ET
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AMA Announces McAlister as the 2014 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing...

Feb 05, 2014, 00:07 ET
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AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory...

Jan 24, 2014, 10:07 ET
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How Making Friends at Work Pays Off for Relationship Managers

 New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. RMs serve...

Jan 22, 2014, 10:07 ET
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Why copying successful social media strategies does not work

Recent research published in the Journal of Marketing suggests differences in Facebook marketing for useful vs. fun-oriented products. As the...

Jan 21, 2014, 10:07 ET
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Making Choices While Smelling, Tasting, and Listening

Suppose while shopping for a perfume at a retail store, a consumer samples a series of perfumes using scent strips provided by the store. Would...

Jan 07, 2014, 10:07 ET

AMA Foundation Announces 2013 Best Books in Marketing

The American Marketing Association Foundation (AMAF) announce Ed Keller and Brad Fay's The Face-to-Face Book: Why Real Relationships Rule in a...

Dec 18, 2013, 10:07 ET
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2 for Me, 1 for You… Why Unfair Situations May Persist in Business Relationships.

 New research investigates how culture impacts the importance that managers place on fairness in retailer supplier relationships. Certain...

Dec 17, 2013, 10:07 ET
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Co-creating Value in Complex Contexts

The increasing complexity and connectedness of global markets requires managers to embrace a revised understanding of the role of the firm, based...

Dec 16, 2013, 10:07 ET
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Financial Dissatisfaction Makes You Eat More Calories

People experiencing financial dissatisfaction choose more caloric food and consume larger food amounts than people who are financially satisfied....

Dec 13, 2013, 11:07 ET
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Crowded Stores lead Consumers to Think and Behave Differently

 Recent research in the American Marketing Association's Journal of Marketing Research finds that, as the environment becomes more socially...

Dec 12, 2013, 10:07 ET
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When Customized Marketing Backfires

 Marketers have long touted the benefits of customizing offers to individual consumers.  However, researchers from the University of...

Dec 11, 2013, 11:07 ET
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Mindfulness Offers Long Term Solution to Manage College Student Stress and Improve Health

Mindfulness-based interventions offer a long-term solution to manage stress and unhealthy eating habits on college campuses. The cognitive...

Dec 10, 2013, 15:07 ET
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Tax Choice offers hope for disgruntled taxpayers

Despite the fact that taxpayers are increasingly aware of the danger associated with dwindling Federal coffers, paying taxes remains a generally...