News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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14 Apr, 2014, 10:07 ET Popularity Information May be a Lifesaver For Online Group-buying Deals

The more popular group-buying deals such as those offered on websites like Groupon.com and LivingSocial.com are, the more likely they are to be...


24 Mar, 2014, 16:45 ET Consumers should "sweat the small stuff" to obtain healthier lives

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of...


06 Feb, 2014, 00:07 ET AMA Announces McAlister as the 2014 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing...


05 Feb, 2014, 00:07 ET AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory...


24 Jan, 2014, 10:07 ET How Making Friends at Work Pays Off for Relationship Managers

 New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. RMs serve...


21 Jan, 2014, 10:07 ET Making Choices While Smelling, Tasting, and Listening

Suppose while shopping for a perfume at a retail store, a consumer samples a series of perfumes using scent strips provided by the store. Would...


18 Dec, 2013, 10:07 ET 2 for Me, 1 for You… Why Unfair Situations May Persist in Business Relationships.

 New research investigates how culture impacts the importance that managers place on fairness in retailer supplier relationships. Certain...


17 Dec, 2013, 10:07 ET Co-creating Value in Complex Contexts

The increasing complexity and connectedness of global markets requires managers to embrace a revised understanding of the role of the firm, based...


16 Dec, 2013, 10:07 ET Financial Dissatisfaction Makes You Eat More Calories

People experiencing financial dissatisfaction choose more caloric food and consume larger food amounts than people who are financially satisfied....


13 Dec, 2013, 11:07 ET Crowded Stores lead Consumers to Think and Behave Differently

 Recent research in the American Marketing Association's Journal of Marketing Research finds that, as the environment becomes more socially...


12 Dec, 2013, 10:07 ET When Customized Marketing Backfires

 Marketers have long touted the benefits of customizing offers to individual consumers.  However, researchers from the University of...


11 Dec, 2013, 11:07 ET Mindfulness Offers Long Term Solution to Manage College Student Stress and Improve Health

Mindfulness-based interventions offer a long-term solution to manage stress and unhealthy eating habits on college campuses. The cognitive...


10 Dec, 2013, 15:07 ET Tax Choice offers hope for disgruntled taxpayers

Despite the fact that taxpayers are increasingly aware of the danger associated with dwindling Federal coffers, paying taxes remains a generally...


10 Dec, 2013, 10:07 ET Can Investing More in Social Interventions Make Them Less Effective?

A growing number of non-profit organizations are implementing social interventions to bring about change and improve the lives of people in...


10 Sep, 2013, 10:07 ET Attention Store Managers: New Study Reveals Secrets to Increasing Unplanned Purchases

In the first study of its kind, Professor Sam Hui of the NYU Stern School of Business and co-authors, Jeffrey Inman at the University of...


09 Sep, 2013, 10:07 ET For Retailers, Low Prices Are Just the Beginning

Contrary to the conventional wisdom that a consumer's perception of the overall price level of a retailer is mainly a function of its average...


06 Sep, 2013, 15:30 ET How Can Managers Utilize Competitive Information to Increase Sales Performance?

Salespeople often represent the best source of competitive intelligence since they are the primary contact between companies and customers. ...


06 Sep, 2013, 10:07 ET Seeing an image of another person eating an unhealthy food can influence your own taste

Consumers are constantly bombarded by images of unhealthy foods. Can seeing such an image of another person eating the food actually enhance the...


05 Sep, 2013, 10:07 ET Smart Shopping Carts Help You Spend Happily Ever After

If there was a cash register on your grocery cart, would you spend more or less? Real-time feedback on how much they're spending leads budget...


04 Sep, 2013, 15:30 ET Supermarkets Benefit from Cooperative Rather Than Competitive Response to Hard Discounters

While "hard discounters" like Aldi and Lidl can pose a serious threat to traditional supermarkets, the most effective response strategy seems not...