News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Sep 04, 2013, 10:07 ET Research shows customized online ads are often ineffective

Ads tailored to individual's are often ineffective, according to a recent study by Anja Lambrecht, Assistant Professor of Marketing at London...


Aug 29, 2013, 11:07 ET Exporting in an eco-friendly way: Does it pay off?

Intensifying government pressures and strict environmental regulations, along with growing public concern about the natural environment, are...


Aug 28, 2013, 11:07 ET How do firms from emerging economies enhance innovation through their international joint-venture partners?

In recent years, firms from emerging economies (EE firms) have invested more heavily in innovation and started catching up with firms from...


Aug 27, 2013, 10:07 ET Picture me your country-of-origin!

 One crucial perspective with regards to country-of-origin has not been looked at: People hold emotional country-specific associations which...


Aug 26, 2013, 10:07 ET Cracking the DNA of Word-of-Mouth

A new study shows that each brand is "born" with a specific word-of-mouth potential that is closely related to twelve of its characteristics....


Aug 13, 2013, 14:30 ET Global marketing research holds its own in 2012

Syndicated services provide safety net against sagging economy  The global marketing research industry fared better than expected in 2012,...


Aug 13, 2013, 10:07 ET Atypical Cars Outsell Typical Cars in the Long Run

A recent study shows that consumers' preferences for products with typical or atypical designs depend on how many times they have viewed the...


Aug 12, 2013, 10:07 ET Why trying to increase customer satisfaction and market share at the same time is (almost) impossible

Contrary to what most managers believe, under most conditions increasing a firm's current customers' satisfaction does not lead to future...


Aug 09, 2013, 10:07 ET Haute couture devotees buck the trend for user-designed fashion

The trend for crowd-sourced fashion goods is booming; new research, however, shows that crowdsourcing fashion only works for mainstream brands...


Aug 08, 2013, 11:07 ET If You've Got it, Don't Flaunt it

Showing off your new BMW or iPad can backfire on both you and the brand. Not only can it make people dislike you, it can hurt the brand's equity....


Aug 07, 2013, 10:07 ET Are you being impulsive? Read on to see whether you have essential relationship deficit.

Despite the popularity of social media, Americans lack quality relationships, the absence of which can lead to undesirable impulsive behaviors...


Aug 06, 2013, 11:07 ET Ethnographic Stories Disrupt Organizational Paradigms and Spur Innovation

Ethnographers working in the business world play a critical role in deciphering the complexity of the marketplace. The research is the first...


Aug 05, 2013, 10:07 ET The See-Food Diet: How Transparent Packaging Affects Eating

You don't have to consume a lot of business news to see transparency as an issue in the food industry. Whether the topic is pink slime in...


Jul 17, 2013, 10:07 ET Saving with your Gut Feeling

Researchers find that financial decisions are influenced more by people's subjective feeling of how much they know than what they actually know...


Jul 09, 2013, 10:07 ET Motivating Your Sales Force: Do Bonuses or Commissions Work Better?

Salespersons are often paid a base salary plus incentives for attaining sales targets. Two types of incentives are commonly used—a lump sum...


Jul 08, 2013, 16:19 ET Marketing Research Ends 2012 On Downward Trend

Rise in online data collection, fall in government contracts contribute to stagnant year  Despite modest gains in the two previous years,...


Jun 25, 2013, 10:07 ET AMA & AMAF Honor John G. Rodman as the 2013 Nonprofit Marketer of the Year

 The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) will present the 2013 AMA/AMAF Nonprofit...


Jun 20, 2013, 11:07 ET Special Issue of Journal of Public Policy & Marketing Pushes Marketing Academics and Practitioners to Be More Diverse and Inclusive

As the global marketplace becomes increasing connected and diverse, firms are seeking ways to increase opportunities for the pursuit of emerging...


Jun 19, 2013, 10:07 ET Pay Attention to the Ad Creator Behind the Curtain

A recent study unveils that companies who co-create advertisements with consumers should provide background information about the ad content and...


Jun 19, 2013, 10:07 ET New Research Offers Advice to Global Brand Managers

Catastrophes such as the BP oil spill and Carnival Cruise Line incident may increase consumer animosity toward big business. But, new...