News from american marketing association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Dec 13, 2013, 11:07 ET Crowded Stores lead Consumers to Think and Behave Differently

 Recent research in the American Marketing Association's Journal of Marketing Research finds that, as the environment becomes more socially...


Dec 12, 2013, 10:07 ET When Customized Marketing Backfires

 Marketers have long touted the benefits of customizing offers to individual consumers.  However, researchers from the University of...


Dec 11, 2013, 11:07 ET Mindfulness Offers Long Term Solution to Manage College Student Stress and Improve Health

Mindfulness-based interventions offer a long-term solution to manage stress and unhealthy eating habits on college campuses. The cognitive...


Dec 10, 2013, 15:07 ET Tax Choice offers hope for disgruntled taxpayers

Despite the fact that taxpayers are increasingly aware of the danger associated with dwindling Federal coffers, paying taxes remains a generally...


Dec 10, 2013, 10:07 ET Can Investing More in Social Interventions Make Them Less Effective?

A growing number of non-profit organizations are implementing social interventions to bring about change and improve the lives of people in...


Sep 10, 2013, 10:07 ET Attention Store Managers: New Study Reveals Secrets to Increasing Unplanned Purchases

In the first study of its kind, Professor Sam Hui of the NYU Stern School of Business and co-authors, Jeffrey Inman at the University of...


Sep 09, 2013, 10:07 ET For Retailers, Low Prices Are Just the Beginning

Contrary to the conventional wisdom that a consumer's perception of the overall price level of a retailer is mainly a function of its average...


Sep 06, 2013, 15:30 ET How Can Managers Utilize Competitive Information to Increase Sales Performance?

Salespeople often represent the best source of competitive intelligence since they are the primary contact between companies and customers. ...


Sep 06, 2013, 10:07 ET Seeing an image of another person eating an unhealthy food can influence your own taste

Consumers are constantly bombarded by images of unhealthy foods. Can seeing such an image of another person eating the food actually enhance the...


Sep 05, 2013, 10:07 ET Smart Shopping Carts Help You Spend Happily Ever After

If there was a cash register on your grocery cart, would you spend more or less? Real-time feedback on how much they're spending leads budget...


Sep 04, 2013, 15:30 ET Supermarkets Benefit from Cooperative Rather Than Competitive Response to Hard Discounters

While "hard discounters" like Aldi and Lidl can pose a serious threat to traditional supermarkets, the most effective response strategy seems not...


Sep 04, 2013, 10:07 ET Research shows customized online ads are often ineffective

Ads tailored to individual's are often ineffective, according to a recent study by Anja Lambrecht, Assistant Professor of Marketing at London...


Aug 29, 2013, 11:07 ET Exporting in an eco-friendly way: Does it pay off?

Intensifying government pressures and strict environmental regulations, along with growing public concern about the natural environment, are...


Aug 28, 2013, 11:07 ET How do firms from emerging economies enhance innovation through their international joint-venture partners?

In recent years, firms from emerging economies (EE firms) have invested more heavily in innovation and started catching up with firms from...


Aug 27, 2013, 10:07 ET Picture me your country-of-origin!

 One crucial perspective with regards to country-of-origin has not been looked at: People hold emotional country-specific associations which...


Aug 26, 2013, 10:07 ET Cracking the DNA of Word-of-Mouth

A new study shows that each brand is "born" with a specific word-of-mouth potential that is closely related to twelve of its characteristics....


Aug 13, 2013, 14:30 ET Global marketing research holds its own in 2012

Syndicated services provide safety net against sagging economy  The global marketing research industry fared better than expected in 2012,...


Aug 13, 2013, 10:07 ET Atypical Cars Outsell Typical Cars in the Long Run

A recent study shows that consumers' preferences for products with typical or atypical designs depend on how many times they have viewed the...


Aug 12, 2013, 10:07 ET Why trying to increase customer satisfaction and market share at the same time is (almost) impossible

Contrary to what most managers believe, under most conditions increasing a firm's current customers' satisfaction does not lead to future...


Aug 09, 2013, 10:07 ET Haute couture devotees buck the trend for user-designed fashion

The trend for crowd-sourced fashion goods is booming; new research, however, shows that crowdsourcing fashion only works for mainstream brands...