News from american marketing association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Aug 08, 2013, 11:07 ET If You've Got it, Don't Flaunt it

Showing off your new BMW or iPad can backfire on both you and the brand. Not only can it make people dislike you, it can hurt the brand's equity....


Aug 07, 2013, 10:07 ET Are you being impulsive? Read on to see whether you have essential relationship deficit.

Despite the popularity of social media, Americans lack quality relationships, the absence of which can lead to undesirable impulsive behaviors...


Aug 06, 2013, 11:07 ET Ethnographic Stories Disrupt Organizational Paradigms and Spur Innovation

Ethnographers working in the business world play a critical role in deciphering the complexity of the marketplace. The research is the first...


Aug 05, 2013, 10:07 ET The See-Food Diet: How Transparent Packaging Affects Eating

You don't have to consume a lot of business news to see transparency as an issue in the food industry. Whether the topic is pink slime in...


Jul 17, 2013, 10:07 ET Saving with your Gut Feeling

Researchers find that financial decisions are influenced more by people's subjective feeling of how much they know than what they actually know...


Jul 09, 2013, 10:07 ET Motivating Your Sales Force: Do Bonuses or Commissions Work Better?

Salespersons are often paid a base salary plus incentives for attaining sales targets. Two types of incentives are commonly used—a lump sum...


Jul 08, 2013, 16:19 ET Marketing Research Ends 2012 On Downward Trend

Rise in online data collection, fall in government contracts contribute to stagnant year  Despite modest gains in the two previous years,...


Jun 25, 2013, 10:07 ET AMA & AMAF Honor John G. Rodman as the 2013 Nonprofit Marketer of the Year

 The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) will present the 2013 AMA/AMAF Nonprofit...


Jun 20, 2013, 11:07 ET Special Issue of Journal of Public Policy & Marketing Pushes Marketing Academics and Practitioners to Be More Diverse and Inclusive

As the global marketplace becomes increasing connected and diverse, firms are seeking ways to increase opportunities for the pursuit of emerging...


Jun 19, 2013, 10:07 ET Pay Attention to the Ad Creator Behind the Curtain

A recent study unveils that companies who co-create advertisements with consumers should provide background information about the ad content and...


Jun 19, 2013, 10:07 ET New Research Offers Advice to Global Brand Managers

Catastrophes such as the BP oil spill and Carnival Cruise Line incident may increase consumer animosity toward big business. But, new...


Jun 18, 2013, 13:47 ET All-new Marketing Hall of Fame to recognize Marketing's top innovators

 The New York American Marketing Association is now accepting nominations for marketing industry innovators, who will be the first inductees...


May 31, 2013, 08:00 ET American Marketing Association Opens China Office

The American Marketing Association (AMA) expanded its global presence with the opening on May 30th of its first overseas office in Shanghai. The...


May 28, 2013, 14:34 ET American Marketing Association Elects IBM Senior Marketing Executive to its Board of Directors

 The American Marketing Association (AMA), a global professional association with more than 30,000 members, announces the appointment of Mary...


May 16, 2013, 10:07 ET Identifying Diversity-Seeking Consumers

In the article, "Agents of Change: A Scale to Identify Diversity Seekers," Drs. Anne M. Brumbaugh and Sonya A. Grier develop and validate a new...


May 15, 2013, 10:07 ET LGBT Consumers Look to Companies to Fill Void of Public Policy

According to recent research, gay males and lesbians place different levels of importance on gay-oriented marketing activities. Lesbian, gay,...


May 14, 2013, 10:07 ET Do Everyday Market Spaces Welcome or Exclude Consumers?

Recent research in the Journal of Public Policy & Marketing investigates how market spaces can be open spaces where consumers can operate...


Apr 09, 2013, 10:07 ET New research shows how word of mouth programs really create value

Researchers reveal how the value of the increasingly popular tool of word of mouth programs is driven by the combination of getting people who...


Apr 05, 2013, 10:07 ET Why people and managers cheat when the stakes are low

Why do people readily cheat and lie to those they love?  The Wall Street Journal recently ran a story describing the "little lies spouses...


Mar 14, 2013, 10:07 ET Why Do Some Managers Use More Marketing and Financial Metrics To Evaluate Product Development and Marketing Decisions?

 A survey of 439 U.S. managers and 1,287 product development and marketing decisions finds that firms can improve such decisions by...