News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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May 31, 2013, 08:00 ET American Marketing Association Opens China Office

The American Marketing Association (AMA) expanded its global presence with the opening on May 30th of its first overseas office in Shanghai. The...


May 28, 2013, 14:34 ET American Marketing Association Elects IBM Senior Marketing Executive to its Board of Directors

 The American Marketing Association (AMA), a global professional association with more than 30,000 members, announces the appointment of Mary...


May 16, 2013, 10:07 ET Identifying Diversity-Seeking Consumers

In the article, "Agents of Change: A Scale to Identify Diversity Seekers," Drs. Anne M. Brumbaugh and Sonya A. Grier develop and validate a new...


May 15, 2013, 10:07 ET LGBT Consumers Look to Companies to Fill Void of Public Policy

According to recent research, gay males and lesbians place different levels of importance on gay-oriented marketing activities. Lesbian, gay,...


May 14, 2013, 10:07 ET Do Everyday Market Spaces Welcome or Exclude Consumers?

Recent research in the Journal of Public Policy & Marketing investigates how market spaces can be open spaces where consumers can operate...


Apr 09, 2013, 10:07 ET New research shows how word of mouth programs really create value

Researchers reveal how the value of the increasingly popular tool of word of mouth programs is driven by the combination of getting people who...


Apr 05, 2013, 10:07 ET Why people and managers cheat when the stakes are low

Why do people readily cheat and lie to those they love?  The Wall Street Journal recently ran a story describing the "little lies spouses...


Mar 14, 2013, 10:07 ET Why Do Some Managers Use More Marketing and Financial Metrics To Evaluate Product Development and Marketing Decisions?

 A survey of 439 U.S. managers and 1,287 product development and marketing decisions finds that firms can improve such decisions by...


Mar 13, 2013, 10:07 ET Do product recalls work?

 Do product recalls work? A new study in the Journal of Marketing, published by the American Marketing Association, suggests that product...


Mar 13, 2013, 08:07 ET Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther

New study from NYU Stern, University of Pittsburgh, Drexel University, and University of Texas shows that mobile promotions, which encourage...


Mar 11, 2013, 10:07 ET Eyeballing Emerging Markets- Breaking Down The Path To Profitable Loyalty

Everything you always wanted to know about establishing profitable customer loyalty in emerging markets is right here -- an analysis of all the...


Jan 30, 2013, 10:07 ET More Than I Wanted: The Danger of Over-delivering to Customers

While much attention has been given to why products fall short in the marketplace, recent research shows that over-delivery--providing customers...


Jan 29, 2013, 10:07 ET Does Innovating Enable Firms to "Break the Rules"?

Findings from this research show that innovative firms can use unconventional marketing strategies without incurring the penalties (e.g., less...


Jan 28, 2013, 10:07 ET How To Escape From the Sales Lead Black Hole

B2B firms spend 65% of their marketing budgets, on average, on trade shows, product seminars, cold calling, database purchase and telemarketing,...


Nov 26, 2012, 10:07 ET What's in a name? The foreign branding paradox

In an effort to give their product a certain image, marketers often brand their products with a foreign name. However, if a foreign brand name...


Nov 21, 2012, 10:07 ET Research Exposes the Danger of Displaying "Fans" in Social Media Settings

Is social media's power to let consumers see other "fans" of a brand always a boon for marketers? Believing in social media's power to build...


Nov 20, 2012, 10:07 ET Who Says Customers Can't Help Create Major Innovation?

Conventional wisdom suggests that customers cannot easily contribute to the creation of major innovation and new product development (NPD) should...


Nov 09, 2012, 10:07 ET Social media helps drive traditional media coverage, where each mention packs a bigger sales punch

New research published in the Journal of Marketing Research for the first time reveals the interrelationship between earned media from traditional...


Nov 07, 2012, 10:07 ET So many movies, so little time - group recommender systems can help

New, automated recommender systems can help consumers choose a movie which all members of a group will enjoy – and increase customer...


Nov 07, 2012, 03:07 ET Does Outsourcing New Product Development Harm or Hurt?

Whether outsourcing New Product Development harms or hurts depends on the nature of uncertainty the outsourcing firm faces (technological versus...