News from american marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jan 30, 2013, 10:07 ET
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More Than I Wanted: The Danger of Over-delivering to Customers

While much attention has been given to why products fall short in the marketplace, recent research shows that over-delivery--providing customers...

Jan 29, 2013, 10:07 ET
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Does Innovating Enable Firms to "Break the Rules"?

Findings from this research show that innovative firms can use unconventional marketing strategies without incurring the penalties (e.g., less...

Jan 28, 2013, 10:07 ET
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How To Escape From the Sales Lead Black Hole

B2B firms spend 65% of their marketing budgets, on average, on trade shows, product seminars, cold calling, database purchase and telemarketing,...

Nov 26, 2012, 10:07 ET
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What's in a name? The foreign branding paradox

In an effort to give their product a certain image, marketers often brand their products with a foreign name. However, if a foreign brand name...

Nov 21, 2012, 10:07 ET
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Research Exposes the Danger of Displaying "Fans" in Social Media Settings

Is social media's power to let consumers see other "fans" of a brand always a boon for marketers? Believing in social media's power to build...

Nov 20, 2012, 10:07 ET
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Who Says Customers Can't Help Create Major Innovation?

Conventional wisdom suggests that customers cannot easily contribute to the creation of major innovation and new product development (NPD) should...

Nov 09, 2012, 10:07 ET
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Social media helps drive traditional media coverage, where each mention packs a bigger sales punch

New research published in the Journal of Marketing Research for the first time reveals the interrelationship between earned media from traditional...

Nov 07, 2012, 10:07 ET
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So many movies, so little time - group recommender systems can help

New, automated recommender systems can help consumers choose a movie which all members of a group will enjoy – and increase customer...

Nov 07, 2012, 03:07 ET
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Does Outsourcing New Product Development Harm or Hurt?

Whether outsourcing New Product Development harms or hurts depends on the nature of uncertainty the outsourcing firm faces (technological versus...

Nov 06, 2012, 10:07 ET
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Is product imitation a way to go in China?

In a recently published study, researchers have shown for the first time that pure imitation and creative imitation are two separate product...

Nov 06, 2012, 03:07 ET
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Crowdsourcing triggers positive consumer reactions

Consumers perceive user-driven firms, i.e., firms that permanently rely on crowdsourcing processes to integrate their user community into new...

Oct 11, 2012, 10:07 ET
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Voters' views shed new light on political polarization

 New research finds that our evaluations of political candidates shape our beliefs about the views of other voters, even those supporting the...

Sep 11, 2012, 13:16 ET

Firms' increased heft buoys global marketing research industry in 2011

Growth by acquisition helps offset limp revenue gains Global marketing research firms are growing, but largely in size over collective...

Aug 22, 2012, 10:07 ET

American Marketing Association Will Create Marketing Certification Program in China

The American Marketing Association (AMA), the largest professional association for marketers in North America, will develop a training and...

Aug 14, 2012, 09:07 ET

More Choice Not Necessarily Best within Retirement Plans

Employers may think that offering lots of retirement fund options is helpful, but new research shows that ordinary investors are overwhelmed by too...

Aug 13, 2012, 09:07 ET

Online Search Data Reveals Consumer Trends Marketers Can Use

New research in the Journal of Marketing Research, published by the American Marketing Association, shows how marketers can separate useful...

Aug 10, 2012, 09:07 ET

Commercial Sharing Systems: A Smart Option in Challenging Times?

New research in the Journal of Marketing published by the American Marketing Association suggests that sharing systems like Zipcar and cell phone...

Aug 10, 2012, 02:07 ET

New Research Suggests Focusing on the Cultural Congruity and Compatibility of Brand Concepts

When developing global branding communications, marketers should focus on delivering brand messages that are both congruent with value priorities...

Aug 09, 2012, 11:07 ET

Improving Internet Recommender Systems

 Customers find it hard to evaluate before purchase experience products because many of the attributes are yet to be experienced or significant...

Aug 09, 2012, 10:07 ET

When do consumers not blame a company for defective or dangerous products?

The answer, according to a recent study, depends on whether the company is well-liked, whether defective products are common in its industry, and...