News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 06, 2012, 10:07 ET Is product imitation a way to go in China?

In a recently published study, researchers have shown for the first time that pure imitation and creative imitation are two separate product...


Nov 06, 2012, 03:07 ET Crowdsourcing triggers positive consumer reactions

Consumers perceive user-driven firms, i.e., firms that permanently rely on crowdsourcing processes to integrate their user community into new...


Oct 11, 2012, 10:07 ET Voters' views shed new light on political polarization

 New research finds that our evaluations of political candidates shape our beliefs about the views of other voters, even those supporting the...


Sep 11, 2012, 13:16 ET Firms' increased heft buoys global marketing research industry in 2011

Growth by acquisition helps offset limp revenue gains Global marketing research firms are growing, but largely in size over collective...


Aug 22, 2012, 10:07 ET American Marketing Association Will Create Marketing Certification Program in China

The American Marketing Association (AMA), the largest professional association for marketers in North America, will develop a training and...


Aug 14, 2012, 09:07 ET More Choice Not Necessarily Best within Retirement Plans

Employers may think that offering lots of retirement fund options is helpful, but new research shows that ordinary investors are overwhelmed by too...


Aug 13, 2012, 09:07 ET Online Search Data Reveals Consumer Trends Marketers Can Use

New research in the Journal of Marketing Research, published by the American Marketing Association, shows how marketers can separate useful...


Aug 10, 2012, 09:07 ET Commercial Sharing Systems: A Smart Option in Challenging Times?

New research in the Journal of Marketing published by the American Marketing Association suggests that sharing systems like Zipcar and cell phone...


Aug 10, 2012, 02:07 ET New Research Suggests Focusing on the Cultural Congruity and Compatibility of Brand Concepts

When developing global branding communications, marketers should focus on delivering brand messages that are both congruent with value priorities...


Aug 09, 2012, 11:07 ET Improving Internet Recommender Systems

 Customers find it hard to evaluate before purchase experience products because many of the attributes are yet to be experienced or significant...


Aug 09, 2012, 10:07 ET When do consumers not blame a company for defective or dangerous products?

The answer, according to a recent study, depends on whether the company is well-liked, whether defective products are common in its industry, and...


Aug 08, 2012, 11:07 ET Attracting Foreign Direct Investment Through Advertising

 A recent benchmarking study on the use of advertising to attract foreign direct investment (FDI) finds that upper-middle income countries...


Aug 08, 2012, 10:07 ET Adding Bricks to Clicks: Does Opening Retail Stores Help or Hurt a Retailer's Online Sales?

In the short run, direct channel sales are cannibalized by the opening of retail stores; however, in the long run, sales in both the online and...


Aug 07, 2012, 10:07 ET Small Victories Help Win the Credit Card War

Which account balances should consumers pay off first in order to ultimately get themselves out of debt? A team of researchers at Northwestern...


Jul 11, 2012, 10:07 ET What is Quality? A New Paper by Three Top Academics Answers this Elusive Question

Just as in the book Zen and the Art of Motorcycle Maintenance, the quest to define quality has led people to either abandon the search or go...


Jul 09, 2012, 16:04 ET Marketing research industry maintains foothold in 2012

Industry leadership stable; payrolls continue upward climb  U.S. marketing research firms showed modest growth in 2011 despite the...


Jul 03, 2012, 10:07 ET Watching your bottom line? Budgets don't always help you spend less, new research says.

 Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check. But...


Jul 02, 2012, 11:07 ET Employee Customer Orientation Proves Most Beneficial in Least Expected Situations

 Employee customer orientation – a personal focus on satisfying customers' needs – has been assumed to be most beneficial when...


Jul 02, 2012, 10:07 ET How To Deal With Foreign Institutions In International Markets

New Research Proposes Governance Strategies That Engender Legitimacy And Efficiency New research published by the American Marketing...


Jun 12, 2012, 10:07 ET Prone to Progress?: New study shows that some personality types more likely to support companies with a cause

New research in the Journal of Public Policy & Marketing, published by the American Marketing Association, identifies two personality...