News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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May 25, 2012, 10:07 ET Can Genetic Knowledge Tell Us The Difference Between What Consumers Think They Know Versus What They Actually Know?

With the rapid growth of direct-to-consumer (DTC) marketing of genetic tests, this article examines whether consumers' actual genetic knowledge...


Apr 26, 2012, 10:07 ET AMA Announces New Global Alliances

The American Marketing Association (AMA), the largest professional association for marketers in North America, announces the formation of two new...


Apr 10, 2012, 10:07 ET Marketers Can Enhance Evaluations and Perceptions of Their Products by Encouraging Customer Co-Creation

New research published in the Journal of Marketing shows that consumers give better reviews when they're required to co-create.  Back...


Apr 10, 2012, 10:07 ET Wal-Mart Boosts Supplier Profits, but Doesn't Ding Competing Retailers' Orders

 The results of a unique study published in the Journal of Marketing Research show how a supplier can benefit from selling to Wal-Mart, while...


Apr 10, 2012, 10:07 ET New Research Defines Brand Love-- and How to Create and Foster it

 Few brands elicit as much loyalty and enthusiasm from consumers as Apple Inc. Every time the computer and electronics company introduces a new...


Mar 15, 2012, 10:07 ET Consumer Engagement Measures for Online Video Ads Give Marketers the Formula to Get and Keep Viewers

New research published in the AMA's Journal of Marketing Research show the trick is to surprise, then provide joyful content Marketers spend...


Mar 12, 2012, 10:07 ET Consumers Will Pay More For a 'Made in the USA' Label

New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries...


Jan 17, 2012, 10:07 ET Resisting Temptation has its Psychological Rewards, New Research Finds

Consumers enjoy more feel-good benefits when they make a positive choice when negative choices are available, new research published in the...


Jan 13, 2012, 10:07 ET Brand Marketers Beware: In Tough Times, Your Actions Are Letting Private Labels Grab Share

New research published in the Journal of Marketing explains how national brand marketers can protect market share and better compete with cheaper...


Jan 06, 2012, 10:07 ET Research Reveals How Marketers Can Orchestrate Regional and National Ad Budgets to Generate Optimal Returns

New research published in the December issue of the American Marketing Association's Journal of Marketing Research shows how a new budget...


Jan 05, 2012, 10:07 ET News for Managers: If You Want to Create Shareholder Value, Don't Buy Other Companies, Just Buy Their Brand Assets

New research published in the Journal of Marketing uncovers the financial benefits and failings of brand acquisitions.  Firms can...


Nov 30, 2011, 11:07 ET Get the Word Out: By Picking the Right Consumers To Spread the Word Up Front, Marketers Can Spread the Word Fast

In a world where a funny YouTube video can become a web sensation overnight, new research published in the American Marketing Association's Journal...


Nov 30, 2011, 10:07 ET Can You Hear Me Now? When a Customer Changes Cell Phone Carriers, the Likelihood His Friends Also Will Leave Rises 80%

Research newly published by the American Marketing Association's Journal of Marketing details the impact of word of mouth on customer...


Nov 14, 2011, 14:07 ET AMA Honors 4 Under 40 Marketing Research Emerging Leaders

The American Marketing Association's (AMA) Marketing Research Council honored Amanda Durkee, Martijn van Kesteren, Pravin Shekar, and Orlando Wood...


Nov 10, 2011, 10:07 ET Picture This: Consumers Save More for Retirement When Faced With an Image of What They'll Look Like at Age 65

Research newly published by the American Marketing Association's Journal of Marketing Research shows that seeing really is believing....


Nov 09, 2011, 10:07 ET When It Comes To Repaying Debt, Consumers Erroneously Prefer Molehills Over Mountains

New research published in the Journal of Marketing Research shows consumers consistently tackle small debts first, even though they'd save more...


Nov 08, 2011, 10:07 ET New Research Uncovers Why Consumers Indulge More When it Feels More Expensive

The findings appear in the American Marketing Association's Journal of Public Policy and Marketing. It is 3:00 p.m. and you are feeling a little...


Nov 02, 2011, 10:07 ET Consumers Have More Accurate Nutrition Scores for Traffic Light Versus Simple Front-of-Package Nutrition Symbols, New Research Published by the American Marketing Association Finds

Simplistic front-of-pack labels may be misleading in evaluating negative nutrients and overall healthfulness of foods, finds research published in...


Sep 07, 2011, 16:53 ET Global Marketing Research Industry Sees Healthy Turnaround in 2010

Revenue gains still not enough to recover from 2009 After a bleak 2009, global marketing research firms are on an upward trajectory, reports the...


Aug 08, 2011, 13:36 ET 2010 Brings Sunnier Days for Marketing Research Industry

Turnaround translates to more employees on payrolls Marketing research firms ended 2010 breathing a little easier, reports the American Marketing...