News from american marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 08, 2012, 10:07 ET

Adding Bricks to Clicks: Does Opening Retail Stores Help or Hurt a Retailer's Online Sales?

In the short run, direct channel sales are cannibalized by the opening of retail stores; however, in the long run, sales in both the online and...

Aug 07, 2012, 10:07 ET

Small Victories Help Win the Credit Card War

Which account balances should consumers pay off first in order to ultimately get themselves out of debt? A team of researchers at Northwestern...

Jul 11, 2012, 10:07 ET

What is Quality? A New Paper by Three Top Academics Answers this Elusive Question

Just as in the book Zen and the Art of Motorcycle Maintenance, the quest to define quality has led people to either abandon the search or go...

Jul 09, 2012, 16:04 ET

Marketing research industry maintains foothold in 2012

Industry leadership stable; payrolls continue upward climb  U.S. marketing research firms showed modest growth in 2011 despite the...

Jul 03, 2012, 10:07 ET

Watching your bottom line? Budgets don't always help you spend less, new research says.

 Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check. But...

Jul 02, 2012, 11:07 ET

Employee Customer Orientation Proves Most Beneficial in Least Expected Situations

 Employee customer orientation – a personal focus on satisfying customers' needs – has been assumed to be most beneficial when...

Jul 02, 2012, 10:07 ET

How To Deal With Foreign Institutions In International Markets

New Research Proposes Governance Strategies That Engender Legitimacy And Efficiency New research published by the American Marketing...

Jun 12, 2012, 10:07 ET

Prone to Progress?: New study shows that some personality types more likely to support companies with a cause

New research in the Journal of Public Policy & Marketing, published by the American Marketing Association, identifies two personality...

May 25, 2012, 10:07 ET

Can Genetic Knowledge Tell Us The Difference Between What Consumers Think They Know Versus What They Actually Know?

With the rapid growth of direct-to-consumer (DTC) marketing of genetic tests, this article examines whether consumers' actual genetic knowledge...

Apr 26, 2012, 10:07 ET

AMA Announces New Global Alliances

The American Marketing Association (AMA), the largest professional association for marketers in North America, announces the formation of two new...

Apr 10, 2012, 10:07 ET

Marketers Can Enhance Evaluations and Perceptions of Their Products by Encouraging Customer Co-Creation

New research published in the Journal of Marketing shows that consumers give better reviews when they're required to co-create.  Back...

Apr 10, 2012, 10:07 ET

New Research Defines Brand Love-- and How to Create and Foster it

 Few brands elicit as much loyalty and enthusiasm from consumers as Apple Inc. Every time the computer and electronics company introduces a new...

Apr 10, 2012, 10:07 ET

Wal-Mart Boosts Supplier Profits, but Doesn't Ding Competing Retailers' Orders

 The results of a unique study published in the Journal of Marketing Research show how a supplier can benefit from selling to Wal-Mart, while...

Mar 15, 2012, 10:07 ET

Consumer Engagement Measures for Online Video Ads Give Marketers the Formula to Get and Keep Viewers

New research published in the AMA's Journal of Marketing Research show the trick is to surprise, then provide joyful content Marketers spend...

Mar 12, 2012, 10:07 ET

Consumers Will Pay More For a 'Made in the USA' Label

New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries...

Jan 17, 2012, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Resisting Temptation has its Psychological Rewards, New Research Finds

Consumers enjoy more feel-good benefits when they make a positive choice when negative choices are available, new research published in the...

Jan 13, 2012, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Brand Marketers Beware: In Tough Times, Your Actions Are Letting Private Labels Grab Share

New research published in the Journal of Marketing explains how national brand marketers can protect market share and better compete with cheaper...

Jan 06, 2012, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Research Reveals How Marketers Can Orchestrate Regional and National Ad Budgets to Generate Optimal Returns

New research published in the December issue of the American Marketing Association's Journal of Marketing Research shows how a new budget...

Jan 05, 2012, 10:07 ET

News for Managers: If You Want to Create Shareholder Value, Don't Buy Other Companies, Just Buy Their Brand Assets

New research published in the Journal of Marketing uncovers the financial benefits and failings of brand acquisitions.  Firms can...

Nov 30, 2011, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Get the Word Out: By Picking the Right Consumers To Spread the Word Up Front, Marketers Can Spread the Word Fast

In a world where a funny YouTube video can become a web sensation overnight, new research published in the American Marketing Association's Journal...