News from Appboy A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 25, 2015, 09:37 ET

Appboy Expands Platform With Webhooks

Appboy, the leader in Mobile Marketing Automation, announced today it has added webhooks support to its platform. Webhooks will provide Appboy...

Jun 15, 2015, 08:00 ET

Appboy Grows With Addition Of Three Key Executives

Appboy, an intelligent CRM solution for mobile first marketers, today announced three key new hires, including digital media expert Marissa Aydlett...

Jun 02, 2015, 10:35 ET

Appboy Expands Global Support With Launch of Baidu Push and Internationalization

 Appboy, the leader in Mobile Marketing Automation, expands its offering of global services empowering marketers to better engage with...

Apr 21, 2015, 14:11 ET

Appboy Introduces Action-Based Delivery Increasing the Efficiency of Follow Up Engagement

 Appboy, the leader in Mobile Marketing Automation, announces the launch of Action-Based Delivery, allowing marketers to automatically trigger...

Apr 02, 2015, 10:00 ET

Appboy Launches Retention Analysis for Advanced Insight Into Mobile App Usage Data

 Appboy, the leader in Mobile Marketing Automation, announces the addition of retention analysis data, providing marketers with better insight...

Mar 25, 2015, 11:35 ET

Appboy Open Access Provides Marketers Unparalleled Data Flexibility

Appboy, the leader in Mobile Marketing Automation, announces the launch of Appboy Open Access, allowing marketers to break down barriers and manage...

Mar 25, 2015, 11:34 ET

Appboy Introduces Personalization Empowering Marketers to Customize Messaging for Every User

 Appboy, the leader in Mobile Marketing Automation, announces the launch of personalization, empowering marketers to customize any part of a...

Mar 10, 2015, 08:00 ET

Appboy Releases Xamarin Binding for iOS and Android SDK

 Appboy, the leader in Marketing Automation for Apps, announces the release of fully featured Xamarin binding projects for its iOS and Android...

Dec 22, 2014, 08:00 ET

Appboy Launches Conversion Tracking to Measure and Improve Campaign Effectiveness

 Appboy, the leader in Marketing Automation for Apps, announces the launch of conversion tracking, providing marketers with a more...

Dec 10, 2014, 08:00 ET

Appboy and Konrad Group Form Strategic Partnership

 Appboy, the leader in Marketing Automation for Apps and Konrad Group, a global leader in enterprise and consumer technology, announce a...

Nov 25, 2014, 08:00 ET

Appboy Bridges the Download Gap With Install Attribution

 Appboy, the leader in Marketing Automation for Apps, announces the launch of its install attribution feature, granting marketers the...

Nov 13, 2014, 08:00 ET

Appboy's Intelligent Delivery Assures High Engagement Through Personalized Message Timing

 Appboy, the leader in Marketing Automation for Apps, announces the launch of Intelligent Delivery, an innovative feature which maximizes...

Oct 02, 2014, 07:00 ET
Appboy & Interwest Partners (PRNewsFoto/Appboy)

Appboy Secures $15 Million in Oversubscribed Series B

 Appboy, the leader in Marketing Automation for Apps, announced today it has closed $15 million in an oversubscribed Series B funding round,...

Sep 18, 2014, 19:42 ET
Appboy Logo (PRNewsFoto/Appboy)

Appboy Brings Together Key Mobile Influencers for #engage

 Appboy, the global leader in Marketing Automation for Apps, announces its inaugural #engage summit, taking place on October 1st in New York...

Jul 24, 2014, 14:15 ET
Appboy. (PRNewsFoto/Appboy)

Appboy Recognized for Innovation in Marketing Automation

 Appboy, the world's most innovative and fastest growing company in Marketing Automation for Apps, announces today it has been honored with...

Jul 22, 2014, 11:00 ET
Multivariate Testing (PRNewsFoto/Appboy)

Appboy Launches Multivariate Testing for Increased Messaging Engagement

 In the modern mobile world of constant communication, exceptional messaging is crucial to engagement. So determining the most effective...

May 15, 2014, 11:33 ET
Appboy introduces Campaign Retargeting for mobile. (PRNewsFoto/Appboy)

Appboy Launches Campaign Retargeting, Sets Industry Milestone for Mobile

In its latest advancement, Appboy is further bringing the power of marketing automation to mobile apps via the launch of its new Campaign...

Apr 03, 2014, 11:00 ET
Appboy announces the launch of Appboy Academy.  (PRNewsFoto/Appboy)

Appboy Empowers App Developers and Marketers with the Launch of Appboy Academy

Appboy proves its leadership in the field of Marketing Automation for Apps once again with Appboy Academy – a one-stop, all-inclusive...

Mar 19, 2014, 11:00 ET
Appboy debuts its new analytics platform.  (PRNewsFoto/Appboy)

Appboy Revamps Analytics Platform with Industry-First Upgrades

 In the sink-or-swim world of the app marketplace, the tracking and deployment of data has become more crucial than ever. Appboy, the top...

Feb 25, 2014, 13:15 ET
Appboy and Nokia are now working together.  (PRNewsFoto/Appboy)

Appboy Partners With Nokia's DVLUP To Provide Marketing Automation Services To Windows Phone Developers

Appboy, the global leader in Marketing Automation for Apps, announces today its partnership with Nokia's DVLUP, giving DVLUP members across the...