News from appboy A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 10, 2014, 08:00 ET

Appboy and Konrad Group Form Strategic Partnership

 Appboy, the leader in Marketing Automation for Apps and Konrad Group, a global leader in enterprise and consumer technology, announce a...

Nov 25, 2014, 08:00 ET

Appboy Bridges the Download Gap With Install Attribution

 Appboy, the leader in Marketing Automation for Apps, announces the launch of its install attribution feature, granting marketers the...

Nov 13, 2014, 08:00 ET

Appboy's Intelligent Delivery Assures High Engagement Through Personalized Message Timing

 Appboy, the leader in Marketing Automation for Apps, announces the launch of Intelligent Delivery, an innovative feature which maximizes...

Oct 02, 2014, 07:00 ET
Appboy & Interwest Partners (PRNewsFoto/Appboy)

Appboy Secures $15 Million in Oversubscribed Series B

 Appboy, the leader in Marketing Automation for Apps, announced today it has closed $15 million in an oversubscribed Series B funding round,...

Sep 18, 2014, 19:42 ET
Appboy Logo (PRNewsFoto/Appboy)

Appboy Brings Together Key Mobile Influencers for #engage

 Appboy, the global leader in Marketing Automation for Apps, announces its inaugural #engage summit, taking place on October 1st in New York...

Jul 24, 2014, 14:15 ET
Appboy. (PRNewsFoto/Appboy)

Appboy Recognized for Innovation in Marketing Automation

 Appboy, the world's most innovative and fastest growing company in Marketing Automation for Apps, announces today it has been honored with...

Jul 22, 2014, 11:00 ET
Multivariate Testing (PRNewsFoto/Appboy)

Appboy Launches Multivariate Testing for Increased Messaging Engagement

 In the modern mobile world of constant communication, exceptional messaging is crucial to engagement. So determining the most effective...

May 15, 2014, 11:33 ET
Appboy introduces Campaign Retargeting for mobile. (PRNewsFoto/Appboy)

Appboy Launches Campaign Retargeting, Sets Industry Milestone for Mobile

In its latest advancement, Appboy is further bringing the power of marketing automation to mobile apps via the launch of its new Campaign...

Apr 03, 2014, 11:00 ET
Appboy announces the launch of Appboy Academy.  (PRNewsFoto/Appboy)

Appboy Empowers App Developers and Marketers with the Launch of Appboy Academy

Appboy proves its leadership in the field of Marketing Automation for Apps once again with Appboy Academy – a one-stop, all-inclusive...

Mar 19, 2014, 11:00 ET
Appboy debuts its new analytics platform.  (PRNewsFoto/Appboy)

Appboy Revamps Analytics Platform with Industry-First Upgrades

 In the sink-or-swim world of the app marketplace, the tracking and deployment of data has become more crucial than ever. Appboy, the top...

Feb 25, 2014, 13:15 ET
Appboy and Nokia are now working together.  (PRNewsFoto/Appboy)

Appboy Partners With Nokia's DVLUP To Provide Marketing Automation Services To Windows Phone Developers

Appboy, the global leader in Marketing Automation for Apps, announces today its partnership with Nokia's DVLUP, giving DVLUP members across the...

Feb 18, 2014, 12:20 ET
The Appboy platform is now available for Windows devices.  (PRNewsFoto/Appboy)

Appboy Debuts Comprehensive Support for Windows 8 and Windows Phone 8

Appboy, the world's most innovative and fastest-growing company in App Marketing Automation, announces today that its platform will now support...

Jan 28, 2014, 11:00 ET
Appboy is excited to launch a partnership with Bauer Publishing.  (PRNewsFoto/Appboy)

Appboy Announces Partnership With Bauer Publishing, Expands Into European Markets

 Appboy, the leading platform for App Marketing Automation, announces its new partnership with the international magazine company Bauer Media...

Jan 21, 2014, 11:00 ET
Appboy Marketing Automation Dashboard.  (PRNewsFoto/Appboy)

Appboy Launches Next-Generation Marketing Automation Dashboard With Cutting-Edge Tracking and Engagement Features

 Appboy, the world's most innovative and comprehensive platform for mobile relationship management (MRM) and...

Nov 26, 2013, 08:58 ET
Appboy introduces mobile's first News Feed.  (PRNewsFoto/Appboy)

Appboy Announces In-App News Feed, Delivers Game Changer for Mobile Engagement

Appboy, the leading platform for mobile relationship management (MRM), is reinventing user engagement once again by introducing an in-app...

Nov 20, 2013, 14:29 ET
Appboy Appoints Paul Szemerenyi as Vice President of Sales.  (PRNewsFoto/Appboy)

Appboy Appoints Paul Szemerenyi as Vice President of Sales

 Appboy, the leading platform for mobile relationship management (MRM), announces today that industry veteran Paul Szemerenyi joins the...

Nov 14, 2013, 08:19 ET
Appboy Expands Its MRM Platform to Support Unity.  (PRNewsFoto/Appboy)

Appboy Announces Unity Support to Bring Mobile Relationship Management to Gaming

 Appboy, the leading platform for mobile relationship management (MRM), announces today its support for Unity, the internationally popular...

Nov 06, 2013, 08:58 ET
A mobile engagement campaign using Appboy's News Feed. The MRM platform announces today it has raised $7.6MM in Series A financing.  (PRNewsFoto/Appboy)

Appboy Raises an Oversubscribed $7.6 Million in Series A Financing

Appboy, the leading platform for mobile relationship management (MRM), announces today it has raised $7.6 million in an...