News from best practices, llc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 29, 2014, 18:30 ET

Using the Competitive Intelligence Function to Drive Better Business Decisions in the Pharmaceutical Sector

The Competitive Intelligence (CI) function is evolving in the face of regulatory and marketplace changes. CI leaders who adjust will succeed, and...

Aug 29, 2014, 18:30 ET

Implementing a Strategic Thought Leader Management & Engagement System

The clinical and medical insights provided by Key Opinion Leaders (KOLs) can be the difference between a product's success or failure....

Aug 22, 2014, 18:30 ET

iPads Enhancing Medical Science Liaison Interactions with Thought Leaders, New Study Shows

 Medical Science Liaisons serve as a critical bridge between pharmaceutical organizations and thought leaders in the healthcare sector. As the...

Aug 22, 2014, 17:00 ET

Best Practices' Medical Affairs Consortium Survey Has Achieved Strong Participation

 As the Medical Affairs' role has become more important in the healthcare sector, many leaders in this area are exploring methods to develop...

Aug 15, 2014, 18:45 ET

Succeeding in Global Strategic Marketing for Strong Oncology Launches

 Managing all the aspects of successfully launching a new oncology product is a daunting endeavor that often falls to the Global Strategic...

Aug 15, 2014, 17:00 ET

Best Practices Launches 2014-2015 Medical Affairs Consortium Survey

 The Medical Affairs function has begun to play an increasingly important role in clinical development, market education, and regulatory...

Aug 08, 2014, 18:45 ET

Market Research Leaders Exploring Innovative Tools & Technologies

 New tools and technologies are changing the way in which consumers educate themselves and make critical purchasing decisions. Correspondingly,...

Aug 08, 2014, 18:30 ET

Study Helps Medical Education Leaders Navigate the New Regulatory and Financial Landscape

 Medical education leaders in the medical device and pharmaceutical sectors are finding it challenging to navigate the current regulatory and...

Aug 01, 2014, 16:17 ET

Pharmaceuticals Learning the Language of the New Healthcare Landscape

 With monumental health reform coming into effect, the pharmaceutical industry is learning to speak a second language. Clinical efficacy is no...

Jul 25, 2014, 18:45 ET

Forces of Change Reshaping Corporate Libraries & Information Services

 Corporate libraries are constantly being faced with a variety of challenges, including understanding new advancements in technology and how to...

Jul 25, 2014, 18:30 ET

Using Promotional Efficiency to Support Multiple Products and Indications in the Pharmaceutical Marketplace

 In today's marketplace, launching multiple products for a common therapeutic area is costly and challenging - as is managing a portfolio of...

Jul 18, 2014, 18:30 ET

Government Affairs & Public Policy Groups Playing Critical Role in Patient Engagement, Reports Best Practices, LLC

 Patient engagement is a critical success factor in pharmaceutical marketing today. Although marketing is one of the principal groups that...

Jul 18, 2014, 18:00 ET

Optimizing Market Research to Best Serve Internal Customers

Market research functions within the biopharmaceutical industry are increasingly being challenged to satisfy the needs of internal customers who...

Jul 11, 2014, 18:30 ET

New Study Uses Six-Step Patient Journey as Framework for Consumer-Focused Marketing Opportunities

Patient engagement has become a critical component of pharmaceutical marketing and, consequently, organizations are turning to an assortment of...

Jul 11, 2014, 18:30 ET

New Technologies Transforming Consumer Marketing Research Playbook

The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools...

Jul 03, 2014, 18:30 ET

Consumer Health Call Centers Exploring New Social Media Channels

 Call centers within the pharmaceutical industry are increasingly being challenged to satisfy customer inquiries while simultaneously cutting...

Jul 03, 2014, 18:00 ET

Best Practices Kicks off 2014-2015 Medical Affairs Consortium

  As the healthcare landscape evolves, the Medical Affairs function has begun to play an increasingly important role in meeting current...

Jun 27, 2014, 18:30 ET

New Study Explores Innovative Market Research Approaches for Understanding Payer Decision-Making

 The Affordable Care Act has been the catalyst for dramatic change in US healthcare. The power structures that influence this $2.8 trillion...

Jun 27, 2014, 18:30 ET

Best Practices for Successfully Deploying iPads to Medical Science Liaisons (MSLs)

 The iPad is quickly supplanting laptops as the principal tool for enhancing Medical Science Liaisons' (MSLs) interactions with thought...

Jun 25, 2014, 16:00 ET

Summer Digital Marketing Roundtable Provides Unique Forum for Pharma Leaders to Share Leading Practices in Digital Service Delivery

 Research and benchmarking firm Best Practices, LLC announced it will host its first 2014 Digital Marketing Consortium Roundtable on Friday,...