News from best practices, llc

Jul 11, 2014, 18:30 ET

New Technologies Transforming Consumer Marketing Research Playbook

The consumer marketing playbook and marketing research analysis approaches are evolving across industry sectors to better identify winning tools...

Jul 11, 2014, 18:30 ET

New Study Uses Six-Step Patient Journey as Framework for Consumer-Focused Marketing Opportunities

Patient engagement has become a critical component of pharmaceutical marketing and, consequently, organizations are turning to an assortment of...

Jul 03, 2014, 18:30 ET

Consumer Health Call Centers Exploring New Social Media Channels

 Call centers within the pharmaceutical industry are increasingly being challenged to satisfy customer inquiries while simultaneously cutting...

Jul 03, 2014, 18:00 ET

Best Practices Kicks off 2014-2015 Medical Affairs Consortium

  As the healthcare landscape evolves, the Medical Affairs function has begun to play an increasingly important role in meeting current...

Jun 27, 2014, 18:30 ET

New Study Explores Innovative Market Research Approaches for Understanding Payer Decision-Making

 The Affordable Care Act has been the catalyst for dramatic change in US healthcare. The power structures that influence this $2.8 trillion...

Jun 27, 2014, 18:30 ET

Best Practices for Successfully Deploying iPads to Medical Science Liaisons (MSLs)

 The iPad is quickly supplanting laptops as the principal tool for enhancing Medical Science Liaisons' (MSLs) interactions with thought...

Jun 25, 2014, 16:00 ET

Summer Digital Marketing Roundtable Provides Unique Forum for Pharma Leaders to Share Leading Practices in Digital Service Delivery

 Research and benchmarking firm Best Practices, LLC announced it will host its first 2014 Digital Marketing Consortium Roundtable on Friday,...

Jun 13, 2014, 19:00 ET

Third Medical Affairs Roundtable: Effective Thought Leader Management

Research and Benchmarking firm, Best Practices, LLC hosted its third Medical Affairs Roundtable on Thursday, June, 5th to discuss "Effective...

Jun 13, 2014, 18:00 ET

Utilizing New Technologies to Educate & Inform Patients of New Diabetes Product Launches

The diabetes therapeutic area continues to advance as the bio-pharma industry finds success with new treatment options. Despite the tremendous...

Jun 06, 2014, 18:45 ET

Utilizing Cost-Cutting Tactics to Maximize the Effectiveness of Market Research Groups

 In order to provide maximum value to internal clients, organizations must continue to innovate. In the healthcare sector particularly, market...

Jun 06, 2014, 18:30 ET

New Technologies Spur Innovation in Consumer Market Research Strategies for the Pharmaceutical Sector

 In today's information-rich world, consumers' desires, preferences, and unmet needs evolve and change rapidly. And with consumer habits and...

May 30, 2014, 18:45 ET

Delivering Exceptional Medical Science Liaison Services across Diverse Customer Groups

 Medical Science Liaisons have become a key link between the pharmaceutical industry and key stakeholders that drive marketplace success. As...

May 30, 2014, 18:30 ET

Study Illustrates How a Clear Career Pathway for Managed Markets' Sales Professionals Can Improve Payer Interactions

As the influence of payers has grown, so too has the importance of the managed markets sales function. Unfortunately, many pharmaceutical...

May 23, 2014, 18:45 ET

Creating & Maintaining a High-Value Competitive Intelligence Function

 The Competitive Intelligence (CI) function helps biopharmaceutical companies to make better decisions, anticipate threats, plan effectively in...

May 16, 2014, 19:00 ET

Pharma Social Media Listening Programs Helping Leaders to Capture Critical Market Insights

 In today's evolving marketplace, online disease state discussions are increasing amongst physicians, patients, caregivers and other key...

May 16, 2014, 18:30 ET

Expanding a Product Portfolio without Cannibalizing an Established Pharmaceutical Brand

As pharmaceutical companies grow and add products to their portfolios, they face the dilemma of having therapies in the same therapeutic area. To...

May 16, 2014, 17:30 ET

Medical Affairs Consortium Helping Leaders to Create Successful Strategies for Their Organizations

 The Medical Affairs function plays a critical role in meeting current challenges within the health care sector. Indeed, most healthcare...

May 13, 2014, 16:31 ET

Best Practices, LLC to benchmark analytics and informatics usage inside the healthcare industry

Best Practices, LLC, a research and consulting firm serving the life sciences industries, recently earned a new engagement supporting a top-20...

May 09, 2014, 18:30 ET

Physician E-Sampling Programs are an Important Facet of Brand Management for Pharmaceutical Industry

Sampling programs have long been an important part of pharmaceutical brand management. But pharmaceutical organizations have realized the need for...

May 05, 2014, 18:30 ET

iPad Utilization in Pharma Sales & Managed Markets Teams: Top Challenges & Success Factors

 Sales and managed markets teams at bio-pharma and medical device companies are increasingly utilizing more popular technological innovations....

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