News from digital advertising alliance A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 25, 2015, 05:00 ET
Digital Advertising Alliance (DAA)

Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for...

Oct 22, 2014, 09:18 ET
Zogby Analytics poll finds that Americans want the same data-collection protections that are available on desktop and laptop computers on their mobile devices.

Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment

Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a...

Jul 17, 2014, 10:01 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

Digital Advertising Alliance Launches New Industry-Focused Website

 The Digital Advertising Alliance (DAA) has launched its newest web property,, which builds on DAA's...

Jun 26, 2014, 12:00 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

Digital Advertising Alliance to Preview Mobile Choice Tools at Annual Summit

 The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice...

Apr 07, 2014, 09:00 ET
Ad Options Icon.  (PRNewsFoto/Digital Advertising Alliance)

New Creative Guidelines for DAA Icon Placement on Mobile Devices Extend Consistent Enhanced Transparency for Consumers

 The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile...

Feb 10, 2014, 06:00 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

Study: Online Ad Value Spikes When Data Is Used to Boost Relevance

Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater...

Nov 05, 2013, 06:00 ET
Source: Zogby Interactive Survey of US Adults, October 2013. (PRNewsFoto/Digital Advertising Alliance)

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice The more Internet users...

Jul 24, 2013, 10:00 ET
Ad Options Icon.  (PRNewsFoto/Digital Advertising Alliance)

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation's largest media...

Jul 16, 2013, 16:29 ET

Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

 The American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation...

Jun 20, 2013, 15:02 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

DAA Warns That Mozilla Decision Threatens Diverse, Free Internet Content

Mozilla's decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising...

Jun 05, 2013, 06:00 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of...

Apr 18, 2013, 06:00 ET
Digital Advertising Alliance (DAA).  (PRNewsFoto/Digital Advertising Alliance)

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported...

Feb 23, 2012, 13:00 ET

White House, DOC and FTC Commend DAA's Self-regulatory Program to Protect Consumer Online Privacy

 Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to...

Feb 23, 2012, 12:30 ET

Statement from CEOs of Member Associations of the Digital Advertising Alliance (DAA)

We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations...

Jan 20, 2012, 08:30 ET

Digital Advertising Alliance (DAA) Announces 'Your AdChoices' Consumer Education Campaign

 The Digital Advertising Alliance (DAA), a coalition of  the nation's leading media and marketing trade associations, today...

Nov 07, 2011, 14:10 ET

DAA Announces Comprehensive Principles for Online Collection of Web Data

On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced...