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May 11, 2016, 08:30 ET Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid

 Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on...


Nov 16, 2015, 08:32 ET Digital Advertising Alliance Releases Guidance on the Application of DAA Principles to Cross-Device Environment

 The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA's Self-Regulatory Principles in the...


Nov 09, 2015, 09:37 ET Digital Advertising Alliance Launches AppChoices en Espanol to Improve Access to DAA Mobile App for Spanish Speakers

The Digital Advertising Alliance (DAA) today launched "AppChoices en Espanol," an updated version of its mobile app that provides access to the...


Nov 02, 2015, 08:40 ET Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads

 The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video...


May 07, 2015, 08:45 ET Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1

 The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile...


Feb 25, 2015, 05:00 ET Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for...


Apr 07, 2014, 09:00 ET New Creative Guidelines for DAA Icon Placement on Mobile Devices Extend Consistent Enhanced Transparency for Consumers

 The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile...


Feb 10, 2014, 06:00 ET Study: Online Ad Value Spikes When Data Is Used to Boost Relevance

Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater...