News from Frito-Lay North America A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jul 18, 2016, 06:01 ET Grab Your Passport… Lay's Potato Chips Debuts Four Timely Global Flavors To Store Shelves Nationwide

As the world comes together this summer, the Lay's brand is bringing four popular international flavors stateside to celebrate the spirit of...


Jun 17, 2016, 09:00 ET DJ Jazzy Jeff, Mix Master Mike Of Beastie Boys Fame Close Epic Three Nights At The Doritos #MixArcade

 After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy...


Jun 16, 2016, 10:26 ET Wiz Khalifa And Big Boi Mix Up Night Two At The Doritos #MixArcade At E3 Live

 The Doritos #MixArcade hosted a second night of exclusive performances for E3 Live attendees and Doritos fans, this time featuring Wiz Khalifa...


Apr 25, 2016, 06:01 ET Lay's Potato Chips Announces America's Winning Line-Up In First-Ever "Flavor Swap" Campaign

 For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by...


Apr 07, 2016, 07:00 ET PepsiCo's Frito-Lay Division Honors Huntsville Team 'Zone of the Year'

Frito-Lay North America's Huntsville team has been honored with this year's Dale Stortz Award for being the "Zone of the Year" for 2015. The Dale...


Mar 07, 2016, 06:00 ET Doritos Brand Kicks Off New Record-Setting Campaign

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today launched a new campaign inviting the boldest of fans to set 50 bold...


Feb 17, 2016, 17:26 ET Doritos Mix Brings Bold Change To Snack Aisle With First All-Doritos Chip Mix

 In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four...


Feb 07, 2016, 23:24 ET Doritos Brand Awards $1 Million Grand Prize And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder To Dog-Gone Super Bowl Advertising Contest Winner

 It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last...


Feb 07, 2016, 21:35 ET Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl 50 Broadcast

 In an unexpected move, the Doritos brand today celebrated the 10th and final edition of its "Crash the Super Bowl" consumer advertising...


Feb 05, 2016, 09:00 ET Win or Lose, Grandma's Cookies Bakes up Treats for Football Fans

 Grandma's® Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking...


Feb 03, 2016, 06:30 ET Some Like It Hot! Smartfood Debuts Ultimate Popcorn Flavor For Spice Lovers

 As the demand for spicy snacks grows, America's favorite ready-to-eat* popcorn brand has answered the call with the launch of Smartfood Spicy...


Jan 21, 2016, 06:01 ET Will They Stay Or Will They Go? Lay's Potato Chips Invites America To Help Choose New Flavor Line-Up

 With flavor exploration on the rise, this year, the Lay's brand is asking Americans to unleash the power of their palates, put their...


Jan 04, 2016, 12:00 ET PepsiCo's Doritos Brand Reveals Final Three Consumer-Created "Crash The Super Bowl" Ads Vying For $1 Million Grand Prize, Super Bowl 50 Airtime And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder

There's a certain magic to the number three — and for the very last "Crash the Super Bowl" contest, the Doritos brand is going to embrace...


Dec 01, 2015, 06:01 ET Doritos Brand Announces Semifinalist Ads In The Final 'Crash The Super Bowl' Contest

 PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl"...


Dec 01, 2015, 06:01 ET Doritos Brand Announces Semifinalist Ads In The Final 'Crash The Super Bowl' Contest

 PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl"...


Nov 19, 2015, 12:39 ET 2015 Best Road Trip, Ever! Announces Division Car Winners

 The winners of the 2015 Best Road Trip, Ever! Sweepstakes have been announced. One winner from each of Albertsons Companies fourteen divisions...


Nov 03, 2015, 06:01 ET Doritos Brand Issues Last Call Ever For Fans Around The World To Create Doritos Ads In Its Crash The Super Bowl Contest

 PepsiCo's Doritos brand today announced a last call for entries for its 10th and final Crash the Super Bowl consumer-created ad contest. As...


Sep 15, 2015, 06:01 ET Ruffles Brand Rolls Out A Canadian Favorite Ruffles All Dressed Potato Chips To U.S. Market

 The Ruffles brand is bringing one of Canada's biggest snacking successes and taste-bud titillating curiosities, Ruffles All Dressed potato...


Sep 09, 2015, 13:30 ET Doritos Brand, For The Last Time, Sponsors $1 Million Grand Prize In Ultimate Crash The Super Bowl Contest And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder

The last -- and most audacious -- Doritos Crash the Super Bowl ad contest will take one winner from the biggest advertising stage in the...


Apr 30, 2015, 14:57 ET Safety First For Frito-Lay's Million Milers

 PepsiCo's Frito-Lay North America business unit recently recognized 93 over-the-road (OTR) drivers in the U.S. and Canada who have...


Apr 27, 2015, 09:00 ET Feeling Bold? Doritos Roulette Chips Hit U.S. Store Shelves, Offering Fans The Ultimate Game Of Snacking Chance

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is making a bold new wager in the U.S. market, so to speak. The brand today...


Mar 10, 2015, 06:02 ET Lay's Brand Announces Last Call To Submit Next Great Potato Chip Flavor Idea For Chance At $1 Million Grand Prize

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great...


Feb 18, 2015, 06:02 ET Doritos Unleashes Another Dimension Of Snacking With Doritos Jacked 3D

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is taking its popular Jacked product lineup to a new dimension. The brand...


Feb 04, 2015, 09:00 ET Frito-Lay Celebrates Black History Month By 'Calling All Artists' For A Chance To Win A Grand Prize Of $10,000

 In celebration of Black History Month, PepsiCo's Frito-Lay North America division is asking consumers to submit an original piece of art...


Feb 02, 2015, 06:01 ET Doritos Brand Awards One Lucky Winner $1 Million And Hollywood Dream Job As Part Of Global Super Bowl XLIX Ad Contest

 One lucky fan's life changed in the most incredible way today when PepsiCo's Doritos brand awarded Scott Zabielski of Los Angeles the grand...