News from Frito-Lay North America A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jan 10, 2017, 13:15 ET Get Your Pitch On! Lay's "Do Us A Flavor" Seeks America's Next Great Potato Chip Flavor And Celebrates The Stories Behind The Flavors With $1 Million Award

"Spaghetti and Meatballs!" "Cinnamon Roll!" "Stuffed Peppers!" Nearly everyone has a great flavor idea — perhaps it's the newest flavor for Lay's...


Sep 29, 2016, 06:01 ET Lay's All-Star Flavors Released From Flavor Vault For A Limited Time

What happens when a Lay's potato chip flavor is no longer on store shelves? Thankfully, it is not gone forever. This fall, the Lay's brand is...


Sep 26, 2016, 06:00 ET Doritos Rocks Election Season To Empower Young Voters

The youth vote in America has decreased by double digits since 1964. According to the U.S. Census Bureau, one in two Americans ages 18 to 24 did...


Sep 21, 2016, 13:09 ET Cheetos® Brand Takes First Official Online Cheetos Museum Into The 'Real World' Of Grand Central Terminal

Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, has Birds In Paradise and...


Aug 22, 2016, 06:01 ET Seattle Locals Surprised With Brazilian Carnival In Occidental Square

 As part of the Lay's "Passport to Flavor" program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were...


Aug 04, 2016, 11:45 ET PepsiCo's Frito-Lay Division Accelerates Investment in Compressed Natural Gas

Frito-Lay, a division of PepsiCo, reached a major milestone this month when its compressed natural gas (CNG) truck fleet logged more than 100...


Jul 18, 2016, 06:01 ET Grab Your Passport… Lay's Potato Chips Debuts Four Timely Global Flavors To Store Shelves Nationwide

As the world comes together this summer, the Lay's brand is bringing four popular international flavors stateside to celebrate the spirit of...


Jun 17, 2016, 09:00 ET DJ Jazzy Jeff, Mix Master Mike Of Beastie Boys Fame Close Epic Three Nights At The Doritos #MixArcade

 After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy...


Jun 16, 2016, 10:26 ET Wiz Khalifa And Big Boi Mix Up Night Two At The Doritos #MixArcade At E3 Live

 The Doritos #MixArcade hosted a second night of exclusive performances for E3 Live attendees and Doritos fans, this time featuring Wiz Khalifa...


Apr 25, 2016, 06:01 ET Lay's Potato Chips Announces America's Winning Line-Up In First-Ever "Flavor Swap" Campaign

 For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go... by...


Mar 07, 2016, 06:00 ET Doritos Brand Kicks Off New Record-Setting Campaign

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today launched a new campaign inviting the boldest of fans to set 50 bold...


Feb 17, 2016, 17:26 ET Doritos Mix Brings Bold Change To Snack Aisle With First All-Doritos Chip Mix

 In its biggest product launch in recent history, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four...


Feb 07, 2016, 23:24 ET Doritos Brand Awards $1 Million Grand Prize And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder To Dog-Gone Super Bowl Advertising Contest Winner

 It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last...


Feb 07, 2016, 21:35 ET Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl 50 Broadcast

 In an unexpected move, the Doritos brand today celebrated the 10th and final edition of its "Crash the Super Bowl" consumer advertising...


Feb 05, 2016, 09:00 ET Win or Lose, Grandma's Cookies Bakes up Treats for Football Fans

 Grandma's® Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking...


Jan 21, 2016, 06:01 ET Will They Stay Or Will They Go? Lay's Potato Chips Invites America To Help Choose New Flavor Line-Up

 With flavor exploration on the rise, this year, the Lay's brand is asking Americans to unleash the power of their palates, put their...


Jan 04, 2016, 12:00 ET PepsiCo's Doritos Brand Reveals Final Three Consumer-Created "Crash The Super Bowl" Ads Vying For $1 Million Grand Prize, Super Bowl 50 Airtime And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder

There's a certain magic to the number three — and for the very last "Crash the Super Bowl" contest, the Doritos brand is going to embrace...


Dec 01, 2015, 06:01 ET Doritos Brand Announces Semifinalist Ads In The Final 'Crash The Super Bowl' Contest

 PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl"...


Nov 03, 2015, 06:01 ET Doritos Brand Issues Last Call Ever For Fans Around The World To Create Doritos Ads In Its Crash The Super Bowl Contest

 PepsiCo's Doritos brand today announced a last call for entries for its 10th and final Crash the Super Bowl consumer-created ad contest. As...


Oct 29, 2015, 10:00 ET New Rold Gold "YA GOLD!" Video Series Delivers Hacks For The Afternoon Break

By mid-afternoon, most of us are craving a break to help fuel ourselves through the rest of the day. Rold Gold, one of the flagship brands from...


Oct 21, 2015, 12:30 ET Lay's Potato Chips Announces Lay's Southern Biscuits And Gravy Flavored Chips As 2015 "Do Us A Flavor" Contest Winner

 Four delicious potato chip flavors representing cities and towns across America have taken the snack aisle by storm this summer, competing for...


Oct 15, 2015, 06:01 ET Cheetos Brand Delivers Mischievous Fun To Families' Doorsteps This Halloween

The surefire recipe for an un-boolievable Halloween? It's certainly not your standard candy! The Cheetos brand, one of the flagship brands from...


Oct 07, 2015, 11:00 ET Chester Cheetah Sinks His Teeth Into Politics, Campaigns For Mayor Of Chester, Montana

The rumor mill has been churning in Montana and, it turns out, the rumors are true! Chester Cheetah, the official spokes-cheetah of the Cheetos...


Oct 05, 2015, 06:01 ET Lay's Potato Chips Issues Last Call For Votes In The "Do Us A Flavor" Contest; $1 Million Grand Prize On The Line For Finalist Who Submits Winning Flavor Idea

 Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today issued a last call for votes in the "Do Us A Flavor" contest. Since...


Sep 29, 2015, 18:39 ET Victory Is Cheesy - Chester Cheetah Inducted Into Madison Avenue Walk Of Fame

Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, has earned his paw...