News from frito-lay north america A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 07, 2016, 23:24 ET

Doritos Brand Awards $1 Million Grand Prize And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder To Dog-Gone Super Bowl Advertising Contest Winner

 It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last...

Feb 07, 2016, 21:35 ET

Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl 50 Broadcast

 In an unexpected move, the Doritos brand today celebrated the 10th and final edition of its "Crash the Super Bowl" consumer advertising...

Feb 05, 2016, 09:00 ET

Win or Lose, Grandma's Cookies Bakes up Treats for Football Fans

 Grandma's® Cookies, the brand from PepsiCo's Frito-Lay division known for sweet memories, proudly announced today Grandma will be taking...

Jan 21, 2016, 06:01 ET

Will They Stay Or Will They Go? Lay's Potato Chips Invites America To Help Choose New Flavor Line-Up

 With flavor exploration on the rise, this year, the Lay's brand is asking Americans to unleash the power of their palates, put their...

Jan 04, 2016, 12:00 ET
Dec 01, 2015, 06:01 ET

Doritos Brand Announces Semifinalist Ads In The Final 'Crash The Super Bowl' Contest

 PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl"...

Nov 03, 2015, 06:01 ET

Doritos Brand Issues Last Call Ever For Fans Around The World To Create Doritos Ads In Its Crash The Super Bowl Contest

 PepsiCo's Doritos brand today announced a last call for entries for its 10th and final Crash the Super Bowl consumer-created ad contest. As...

Oct 29, 2015, 10:00 ET

New Rold Gold "YA GOLD!" Video Series Delivers Hacks For The Afternoon Break

By mid-afternoon, most of us are craving a break to help fuel ourselves through the rest of the day. Rold Gold, one of the flagship brands from...

Oct 21, 2015, 12:30 ET

Lay's Potato Chips Announces Lay's Southern Biscuits And Gravy Flavored Chips As 2015 "Do Us A Flavor" Contest Winner

 Four delicious potato chip flavors representing cities and towns across America have taken the snack aisle by storm this summer, competing for...

Oct 15, 2015, 06:01 ET

Cheetos Brand Delivers Mischievous Fun To Families' Doorsteps This Halloween

The surefire recipe for an un-boolievable Halloween? It's certainly not your standard candy! The Cheetos brand, one of the flagship brands from...

Oct 07, 2015, 11:00 ET
Chester Cheetah, the official spokes-cheetah of the Cheetos brand, is trying his paw at politics by campaigning for mayor of Chester, Mont.

Chester Cheetah Sinks His Teeth Into Politics, Campaigns For Mayor Of Chester, Montana

The rumor mill has been churning in Montana and, it turns out, the rumors are true! Chester Cheetah, the official spokes-cheetah of the Cheetos...

Oct 05, 2015, 06:01 ET

Lay's Potato Chips Issues Last Call For Votes In The "Do Us A Flavor" Contest; $1 Million Grand Prize On The Line For Finalist Who Submits Winning Flavor Idea

 Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today issued a last call for votes in the "Do Us A Flavor" contest. Since...

Sep 29, 2015, 18:39 ET
In true Chester form, he was eager to greet his fans and celebrated his triumph by posing for photos with fans and fellow winners.

Victory Is Cheesy - Chester Cheetah Inducted Into Madison Avenue Walk Of Fame

Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo's Frito-Lay division, has earned his paw...

Sep 15, 2015, 06:01 ET

Ruffles Brand Rolls Out A Canadian Favorite Ruffles All Dressed Potato Chips To U.S. Market

 The Ruffles brand is bringing one of Canada's biggest snacking successes and taste-bud titillating curiosities, Ruffles All Dressed potato...

Sep 09, 2015, 13:30 ET

Doritos Brand, For The Last Time, Sponsors $1 Million Grand Prize In Ultimate Crash The Super Bowl Contest And Exclusive Opportunity With Warner Bros. Pictures, DC Entertainment And Director Zack Snyder

The last -- and most audacious -- Doritos Crash the Super Bowl ad contest will take one winner from the biggest advertising stage in the...

Aug 17, 2015, 06:01 ET

Tostitos Takes Thursday Night Football Festivities to the Next Level, Encourages Fans to Party Like a Pro

Get ready, party people! This football season, Tostitos, the Official Chip and Dip of the NFL, is helping NFL devotees bring the party all season...

Jul 15, 2015, 10:00 ET

Lay's Potato Chips Unveils The Four Finalists Vying For $1 Million Grand Prize In The "Do Us A Flavor" Contest

 Four of America's favorite local dishes are about to take center stage … in the potato chip aisle. Out of millions of submissions from...

Jul 07, 2015, 06:02 ET

Lay's Potato Chips And Nick Lachey Hit The Road To Celebrate The Tastes Of America And Surprise Four Lucky "Do Us A Flavor" Finalists Vying For $1 Million Contest Grand Prize

  Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today announced it has narrowed millions of submissions in...

Jul 07, 2015, 06:01 ET

Frito-Lay's Variety Packs And The Association Of Zoos & Aquariums Jumpstart Summer Fun With Free Zoo Pass Offer

School is out … summer is in … and families around the country are gearing up for their next great adventures. What better place to...

Jul 02, 2015, 12:47 ET

Doritos Jacked 3D Takes 3D Experience From Mouth To Mobile By Giving Consumers Access To Exclusive Content

To celebrate the launch of its newest flavor, limited-edition Doritos Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling out...