News from guitar center A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 18, 2014, 11:00 ET

Julian Benasis Named Winner Of Guitar Center's Your Next Record With Steve Aoki

Guitar Center, in partnership with Grammy winning DJ and Producer Steve Aoki have announced unsigned Chicago, IL artist Julian Benasis as the...

Nov 18, 2014, 15:24 ET
GUITAR CENTER NAMES MICHAEL AMKREUTZ EXECUTIVE VICE PRESIDENT, MARKETING, MERCHANDISING AND E-COMMERCE

Guitar Center Names Michael Amkreutz Executive Vice President, Marketing, Merchandising And E-Commerce

 Guitar Center has announced the appointment of Michael Amkreutz to the position of Executive Vice President, Marketing, Merchandising and...

Nov 10, 2014, 12:45 ET

Guitar Center Sessions And DIRECTV Present Wiz Khalifa, Billy Idol, Linkin Park And Aloe Blacc

Guitar Center and DIRECTV have announced an impressively diverse roster of artists to be featured in season 9 of the retailer's award-winning music...

Nov 04, 2014, 16:19 ET
GUITAR CENTER ANNOUNCES GRAMMY AWARD WINNING RECORDING ARTIST COLBIE CAILLAT AS THE NEXT AMBASSADOR IN "GREATEST FEELING ON EARTH" CAMPAIGN

Guitar Center Announces Grammy Award Winning Recording Artist Colbie Caillat As The Next Ambassador In "Greatest Feeling On Earth" Campaign

 Guitar Center announced the fourth spot in the retailers award-winning campaign "All we sell is the Greatest Feeling on Earth." As the fourth...

Oct 29, 2014, 11:00 ET
Guitar Center And DIRECTV Feature Iconic Guitarist SLASH In Original 2-Part Documentary And Live Concert Event

Guitar Center And DIRECTV Feature Iconic Guitarist SLASH In Original 2-Part Documentary And Live Concert Event

Guitar Center and DIRECTV announced a two-part documentary and live concert event examining the life and music of GRAMMY Award-winning guitarist...

Oct 01, 2014, 11:00 ET
Guitar Center and Converse Announce 2nd Annual 'Get Out of the Garage' (PRNewsFoto/Guitar Center)

Guitar Center And Converse Announce 2nd Annual 'Get Out Of The Garage'

 Today, Guitar Center and Converse Inc. announce the launch of the second annual Get Out of the Garage artist discovery program offering...

Sep 17, 2014, 11:00 ET
GUITAR CENTER CELEBRATES 50th ANNIVERSARY WITH LINKIN PARK CONCERT PREMIERING EXCLUSIVELY ON DIRECTV (PRNewsFoto/Guitar Center)

Guitar Center Celebrates 50th Anniversary With Linkin Park Concert Premiering Exclusively On DIRECTV

 Guitar Center has announced that Grammy Award-winning rock band LINKIN PARK will be performing in Los Angeles, CA at The Wiltern on Friday,...

Sep 02, 2014, 12:42 ET
GUITAR CENTER TEAMS WITH DON WAS AND COLBIE CAILLAT FOR 4th ANNUAL SINGER-SONGWRITER PROGRAM (PRNewsFoto/Guitar Center)

Guitar Center Teams With Don Was And Colbie Caillat For 4th Annual Singer-Songwriter Program

Guitar Center's Singer-Songwriter launches its fourth installment today, offering aspiring singer-songwriters across the country the chance...

Aug 18, 2014, 11:00 ET
GUITAR CENTER CONFIRMS DJ AND PRODUCER STEVE AOKI TO BE NEXT ARTIST FEATURED IN "GREATEST FEELING ON EARTH" MARKETING CAMPAIGN. (PRNewsFoto/Guitar Center)

Guitar Center Confirms DJ And Producer Steve Aoki to be Next Artist Featured in "Greatest Feeling on Earth" Marketing Campaign

 Guitar Center announces DJ and producer Steve Aoki as the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on...

Jul 31, 2014, 11:00 ET
Guitar Center And DIRECTV Announce Slash Featuring Myles Kennedy And The Conspirators Live From The Sunset Strip (PRNewsFoto/Guitar Center)

Guitar Center And DIRECTV Announce Slash Featuring Myles Kennedy And The Conspirators Live From The Sunset Strip

 Guitar Center is proud to announce Slash Featuring Myles Kennedy and The Conspirators Live from the Sunset Strip presented by Gibson and...

Jul 28, 2014, 15:00 ET
GUITAR CENTER LAUNCHES YOUR NEXT RECORD WITH STEVE AOKI (PRNewsFoto/Guitar Center)

Guitar Center Launches Your Next Record With Steve Aoki

Guitar Center is proud to announce a collaboration with world-renowned DJ and producer Steve Aoki on another installment of the retailer's...

Jul 23, 2014, 11:27 ET
GUITAR CENTER CELEBRATES NEW TIMES SQUARE STORE WITH THE ROOTS LIVE IN CONCERT (PRNewsFoto/Guitar Center)

Guitar Center Celebrates New Times Square Store With The Roots Live In Concert

Guitar Center has announced the grand opening of the retailer's brand new store location in world-renowned Times Square, further cementing Guitar...

Jun 02, 2014, 16:24 ET
Grammy Award-Winning Rock Band LINKIN PARK to be Inducted into Guitar Center's Historic RockWalk (PRNewsFoto/Guitar Center)

Grammy Award-Winning Rock Band LINKIN PARK to be Inducted into Guitar Center's Historic RockWalk

Guitar Center is proud to announce the upcoming induction of Grammy Award-winning rock band LINKIN PARK into the retailer's historic RockWalk. The...

Apr 21, 2014, 13:00 ET
GUITAR CENTER SESSIONS SEASON 8 DEBUTS MAY 4th EXCLUSIVELY ON DIRECTV (PRNewsFoto/Guitar Center)

Guitar Center Sessions Season 8 Debuts May 4th Exclusively On DIRECTV

New episodes of the award-winning music television series Guitar Center Sessions presented by JBL will begin airing Sunday, May 4th. Now in its...

Apr 03, 2014, 08:00 ET

Guitar Center Announces Improved Capital Structure, Now Poised to Accelerate Growth

   Announcement Highlights: - Guitar Center improves capital structure through debt-to-equity exchange between Bain Capital &...

Mar 07, 2014, 16:27 ET
DIRECTV TO FILM ALL-NEW EPISODES OF GUITAR CENTER SESSIONS LIVE AT SXSW.  (PRNewsFoto/Guitar Center)

DIRECTV To Film All-New Episodes Of Guitar Center Sessions Live At SXSW

DIRECTV and Guitar Center are proud to announce that the Award-winning music television series Guitar Center Sessions will be filming...

Feb 28, 2014, 08:00 ET

Hip Hop DJ Legends To Be Inducted Into Guitar Center's RockWalk

 Guitar Center is proud to announce the inductions of world renowned...

Feb 05, 2014, 11:00 ET
GUITAR CENTER INSPIRES NEW MUSICIANS WITH CAMPAIGN FEATURING QUESTLOVE "All We Sell Is The Greatest Feeling On Earth".  (PRNewsFoto/Guitar Center)

Guitar Center Inspires New Musicians With Campaign Featuring Questlove

 2014 marks 50 years of Guitar Center helping artists make music. Continuing in this tradition, the retailer is launching a new campaign and...

Jan 21, 2014, 16:16 ET
Guitar Center Drum Off Winner Dawud Aasiya-Bey with host Stephen Perkins (Jane's Addiction).  (PRNewsFoto/Guitar Center)

Dawud Aasiya-Bey Named Winner Of Guitar Center's 25th Annual Drum-Off

 Starting in August, over 5,000 drummers from across the country signed up to compete in Guitar Center's 25th Annual Drum-Off. Five finalists...

Oct 21, 2013, 08:00 ET

Guitar Center to Open New Serato-Branded In-Store Digital Music Experience in Brooklyn, NY

Guitar Center and Serato have come together to announce a world-class new addition to their iconic Brooklyn Store location.  At a special...