News from hcd research, inc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Nov 10, 2014, 15:40 ET
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Using neuroscience to understand how messaging can influence how you see yourself

HCD Research, a global leader in applied consumer neuroscience research, will be presenting research at the Society for Neuroscience on how...

Nov 04, 2014, 11:00 ET
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HCD Research Highlights a Method-Agnostic, Consumer-Centric Approach to Neuromarketing at NIMF 2014

Michelle Niedziela, a global leader in applied consumer neuroscience research, will be speaking at NIMF (Nonconscious Impact Measurement Forum) on...

Mar 06, 2014, 18:29 ET
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HCD Research Introduces Cognitive and Neuromarketing Metrics

HCD Research now offers neuromarketing that is accessible and actionable: the EmCode™ Neurocognitive Metrics. These metrics synthesize...

Mar 04, 2014, 16:36 ET
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HCD Research Harnesses Neuroscience in Early-Stage Communications Testing

 HCD Research is unveiling a new application of its trusted integrated communications research, designed specifically for early-stage creative...

Feb 18, 2014, 15:32 ET
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New Division Applies Integrated Research Tools to Policy, Advocacy Communications

HCD Research has established a business unit dedicated to applying communications science to optimizing advocacy and policy communications...

Jan 14, 2014, 11:00 ET

New Division for Neuroscience-Based Flavor and Fragrance Market Research

HCD Research announced the establishment of a Neuroscience-based Flavor and Fragrance market research division.  The objective of the...

Feb 21, 2013, 10:16 ET
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Concept Testing Tool Integrates Traditional and Biometric Measures for Real-Time Insight into Consumers' Perceptions and Engagement

 HCD Research announced today that it is offering a new research tool that combines the strengths of biometric, eye-tracking and quantitative...

Jan 11, 2013, 14:00 ET
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Seasoned Consumer Research Professional Joins HCD Research to Lead Communication Sciences Research

 HCD Research announced today that Joe Messina, a seasoned consumer research professional, has joined the company as director of marketing...

Sep 18, 2012, 12:56 ET
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National Media Study Reveals Need to Optimize Online News Content in Response to Consumers' Motivational Tendencies

 The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more...

Apr 10, 2012, 10:29 ET
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HCD Research, Missouri School of Journalism Partner to Offer Advanced Communication Science Services

 The Missouri School of Journalism and HCD Research announced that they will join forces to conduct research studies using a communication...

Nov 29, 2011, 13:03 ET
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National Study will Determine Motives that Drive Consumers' Media Preferences and Behaviors

The Missouri School of Journalism and the Reynolds Journalism Institute (RJI) formally announced today that they will partner with HCD...

Jun 08, 2011, 13:51 ET
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Weiner Sandwiched Between David Letterman and Chris Brown on Sincerity Scale

A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman...

Mar 02, 2011, 16:30 ET
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Americans Say Sheen Lost His Luster After Viewing Good Morning America Interview

A new national media national study among 748 Americans revealed that after viewing an interview with Charlie Sheen on ABC's Good Morning America,...

Feb 07, 2011, 01:49 ET

Super Bowl Viewers Say Bridgestone Beaver Ad Is a Cut Above the Rest

Results of a national study conducted among Super Bowl viewers last night revealed that the Bridgestone saluting beaver ad was selected as the...

Feb 01, 2011, 16:45 ET

National Research Firm will Team with Super Bowl Viewers to Determine Top Ads

HCD Research announced today that for the fifth consecutive year, it will conduct a national study among viewers of Super Bowl XLV to rate and rank...

Dec 01, 2010, 12:01 ET
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Americans View Christmas Decorations in a More Positive Light than in Previous Years

Results from a new national study among 1,789 Americans revealed that people are more tolerant of Christmas decorations this year than in recent...

Sep 22, 2010, 09:34 ET
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National Political Study: Social Networks Supercharge Political Campaigns

Results of a new national study among 1,581 Americans revealed that voters are becoming more interested in getting involved with campaigns, and...

Sep 07, 2010, 15:37 ET

HCD Research and Muhlenberg College Will Measure Voter Sentiment for Key Races This Fall

HCD Research and Muhlenberg College announced today that they will conduct on-going social media research to track and measure voter sentiment for...

Sep 07, 2010, 12:33 ET
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Social Media Research Service Allows Pharmaceutical Marketers to Monitor Brand Health

HCD Research announced today that it is launching a new syndicated service to help pharmaceutical marketers qualitatively understand consumers'...

Aug 24, 2010, 17:58 ET
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Republicans Most Skeptical of Obama's Christianity after Viewing Graham's Comments

 Results of a new national study among 1,003 self-reported Democrats, Republicans and Independents revealed that Republicans reported being...