News from Heineken USA A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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06 Jun, 2017, 09:00 ET HEINEKEN and Molson Coors Sign Import Agreement for Sol Beer in the US

Today, HEINEKEN & Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) jointly announced they have signed a 10-year import agreement whereby...


17 Apr, 2017, 09:00 ET Dos Equis Invites You to "Spice Up Your Cinco" with DJ Questlove and a Trip to Mexico

This year, Cinco de Mayo finally falls on a Friday and Dos Equis is giving fans everywhere the tools they need to ignite their fiestas early. To...


05 Apr, 2017, 09:00 ET George Clinton & The Parliament Funkadelic To Headline Heineken House

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival for the 16th consecutive year, is proud to bring back...


17 Jan, 2017, 09:00 ET Neil Patrick Harris Hypnotizes Viewers in First Heineken® Light Commercial of 2017

Today, Heineken® Light, "Best Tasting Low Calorie Lager" winner at the 2016 World Beer Championships, launched "Hypnotize," the first TV commercial...


12 Sep, 2016, 10:17 ET HEINEKEN USA Establishes Five Points Trading Company To Put A Spotlight On Next Core Of Emerging Global Beer Brands

Effective January 1, 2017, HEINEKEN USA will embark on a new era of business for its emerging global HEINEKEN brands, with the creation of Five...


15 Aug, 2016, 09:32 ET Heineken® Taps Google to Power The Ultimate Bar and Venue Finder for Soccer Supporters in the NYC Area

 Today, Heineken® announced Soccer Is Here, a new mobile website that helps connect passionate fans (21+) of the beautiful game with bars...


01 Jun, 2016, 10:00 ET Erin Andrews And Luis Guzmán Team Up With Dos Equis To Encourage Fans To Prove How Interesting They Are

 This summer, as anticipation builds towards the announcement of Dos Equis' next "Most Interesting Man in the World," the iconic beer brand...


07 Apr, 2016, 13:00 ET Diplo & Friends, Warren G To Headline Heineken House At Coachella Valley Music And Arts Festival

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival for the 15th year, is proud to announce it will...


21 Mar, 2016, 11:30 ET Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Cider...


23 Feb, 2016, 09:05 ET Strongbow® Hard Apple Ciders Partners With Sir Patrick Stewart For Second Year, Showcasing Its Award-Winning Flavors

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Beer...


17 Feb, 2016, 10:00 ET HEINEKEN USA Welcomes Red Stripe Into Its Portfolio Of Authentic Imports

 As HEINEKEN USA prepares to take over management of Red Stripe beer on March 1, 2016, the Company celebrates plans for the repatriation of Red...


06 Nov, 2015, 09:00 ET Heineken® Takes World's First Selfie from Space

 To celebrate its partnership with the iconic James Bond film franchise, Heineken® has unveiled the world's first selfie from space,...


02 Sep, 2015, 09:00 ET Cheers! HEINEKEN® USA & Gratafy Partner to Reward Thousands of Consumers with Beer Samples Through Social Media

Today, HEINEKEN USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21+ in...


22 Jun, 2015, 09:00 ET Arranca la MLS Heineken® Rivalry Week, que incluirá partidos clave

WHITE PLAINS, Nueva York, 22 de junio de 2015 /PRNewswire-HISPANIC PR WIRE/ -- La liga Major League Soccer (MLS) y la marca de cerveza premium...


17 Mar, 2015, 09:00 ET Heineken® Brings The Glory Of The UEFA Champions League Stateside With A Three-City Interactive Trophy Tour

Heineken® today announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by...


17 Mar, 2015, 09:00 ET Heineken® trae a Estados Unidos la gloria de la UEFA Champions League con un tour interactivo del trofeo en tres ciudades

WHITE PLAINS, Nueva York, 17 de marzo de 2015 /PRNewswire-HISPANIC PR WIRE/ -- Heineken® anunció hoy que será más...


17 Feb, 2015, 09:00 ET Heineken® acerca a los estadounidenses fanáticos del fútbol al juego de sus sueños, gracias a la campaña UEFA Champions League

WHITE PLAINS, Nueva York, 17 de febrero de 2015 /PRNewswire-HISPANIC PR WIRE/ – Siendo uno de los mayores patrocinadores del fútbol...


17 Feb, 2015, 09:00 ET Heineken® Brings U.S. Soccer Fans Closer To The Game They Love With UEFA Champions League Campaign

As one of the largest supporters of soccer in the U.S., Heineken® understands the plight of fans nationwide during the UEFA Champions League...


01 Dec, 2014, 21:31 ET Tecate y Tecate Light se asocian con Facebook para amplificar la campaña Manfidence

 Tecate y Tecate Light, cervezas con carácter, anuncian el lanzamiento digital de Manfidence, una ingeniosa y atrevida campaña...


01 Dec, 2014, 17:11 ET Tecate And Tecate Light Partner With Facebook To Amplify Manfidence Campaign

 Tecate and Tecate Light, cervezas con caracter, announce the digital launch of Manfidence, a witty and bold campaign that was executed in...


12 Nov, 2014, 09:30 ET Siete clubes de la Major League Soccer se unen a la alineación de Heineken

Hoy Heineken continuó a marcar inversión en el futuro del fútbol estadounidense y anunció sus acuerdos de asociación con...


12 Nov, 2014, 09:30 ET Seven Major League Soccer Clubs Join Heineken Roster

WHITE PLAINS, N.Y., Nov. 12, 2014 /PRNewswire/-- Heineken today continued to mark their investment in the future of American soccer by...


02 Oct, 2014, 09:30 ET Strongbow Hard Apple Cider Launches First and Bestest TV Spot

 Strongbow Hard Apple Cider, the number one selling global cider brand*, announced the launch of their latest campaign "Cider at Its Bestest"...


17 Jul, 2014, 12:00 ET Heineken Debuts "Best Tasting Light Beer" Campaign Featuring Neil Patrick Harris

Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting...


12 May, 2014, 09:15 ET Heineken® Challenges People to Venture Outside their Routine and Discover their City with "Cities of the World" Campaign

Today, Heineken® has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily...