News from Heineken USA A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jan 17, 2017, 09:00 ET Neil Patrick Harris Hypnotizes Viewers in First Heineken® Light Commercial of 2017

Today, Heineken® Light, "Best Tasting Low Calorie Lager" winner at the 2016 World Beer Championships, launched "Hypnotize," the first TV commercial...


Sep 12, 2016, 10:17 ET HEINEKEN USA Establishes Five Points Trading Company To Put A Spotlight On Next Core Of Emerging Global Beer Brands

Effective January 1, 2017, HEINEKEN USA will embark on a new era of business for its emerging global HEINEKEN brands, with the creation of Five...


Aug 15, 2016, 09:32 ET Heineken® Taps Google to Power The Ultimate Bar and Venue Finder for Soccer Supporters in the NYC Area

 Today, Heineken® announced Soccer Is Here, a new mobile website that helps connect passionate fans (21+) of the beautiful game with bars...


Jun 01, 2016, 10:00 ET Erin Andrews And Luis Guzmán Team Up With Dos Equis To Encourage Fans To Prove How Interesting They Are

 This summer, as anticipation builds towards the announcement of Dos Equis' next "Most Interesting Man in the World," the iconic beer brand...


Mar 21, 2016, 11:30 ET Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Cider...


Feb 23, 2016, 09:05 ET Strongbow® Hard Apple Ciders Partners With Sir Patrick Stewart For Second Year, Showcasing Its Award-Winning Flavors

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Beer...


Feb 17, 2016, 10:00 ET HEINEKEN USA Welcomes Red Stripe Into Its Portfolio Of Authentic Imports

 As HEINEKEN USA prepares to take over management of Red Stripe beer on March 1, 2016, the Company celebrates plans for the repatriation of Red...


Nov 06, 2015, 09:00 ET Heineken® Takes World's First Selfie from Space

 To celebrate its partnership with the iconic James Bond film franchise, Heineken® has unveiled the world's first selfie from space,...


Sep 02, 2015, 09:00 ET Cheers! HEINEKEN® USA & Gratafy Partner to Reward Thousands of Consumers with Beer Samples Through Social Media

Today, HEINEKEN USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21+ in...


Jun 22, 2015, 09:00 ET Arranca la MLS Heineken® Rivalry Week, que incluirá partidos clave

WHITE PLAINS, Nueva York, 22 de junio de 2015 /PRNewswire-HISPANIC PR WIRE/ -- La liga Major League Soccer (MLS) y la marca de cerveza premium...


Mar 17, 2015, 09:00 ET Heineken® Brings The Glory Of The UEFA Champions League Stateside With A Three-City Interactive Trophy Tour

Heineken® today announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by...


Mar 17, 2015, 09:00 ET Heineken® trae a Estados Unidos la gloria de la UEFA Champions League con un tour interactivo del trofeo en tres ciudades

WHITE PLAINS, Nueva York, 17 de marzo de 2015 /PRNewswire-HISPANIC PR WIRE/ -- Heineken® anunció hoy que será más...


Feb 17, 2015, 09:00 ET Heineken® acerca a los estadounidenses fanáticos del fútbol al juego de sus sueños, gracias a la campaña UEFA Champions League

WHITE PLAINS, Nueva York, 17 de febrero de 2015 /PRNewswire-HISPANIC PR WIRE/ – Siendo uno de los mayores patrocinadores del fútbol...


Feb 17, 2015, 09:00 ET Heineken® Brings U.S. Soccer Fans Closer To The Game They Love With UEFA Champions League Campaign

As one of the largest supporters of soccer in the U.S., Heineken® understands the plight of fans nationwide during the UEFA Champions League...


Dec 01, 2014, 21:31 ET Tecate y Tecate Light se asocian con Facebook para amplificar la campaña Manfidence

 Tecate y Tecate Light, cervezas con carácter, anuncian el lanzamiento digital de Manfidence, una ingeniosa y atrevida campaña...


Dec 01, 2014, 17:11 ET Tecate And Tecate Light Partner With Facebook To Amplify Manfidence Campaign

 Tecate and Tecate Light, cervezas con caracter, announce the digital launch of Manfidence, a witty and bold campaign that was executed in...


Nov 12, 2014, 09:30 ET Siete clubes de la Major League Soccer se unen a la alineación de Heineken

Hoy Heineken continuó a marcar inversión en el futuro del fútbol estadounidense y anunció sus acuerdos de asociación con...


Nov 12, 2014, 09:30 ET Seven Major League Soccer Clubs Join Heineken Roster

WHITE PLAINS, N.Y., Nov. 12, 2014 /PRNewswire/-- Heineken today continued to mark their investment in the future of American soccer by...


Oct 02, 2014, 09:30 ET Strongbow Hard Apple Cider Launches First and Bestest TV Spot

 Strongbow Hard Apple Cider, the number one selling global cider brand*, announced the launch of their latest campaign "Cider at Its Bestest"...


Jul 17, 2014, 12:00 ET Heineken Debuts "Best Tasting Light Beer" Campaign Featuring Neil Patrick Harris

Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting...


May 12, 2014, 09:15 ET Heineken® Challenges People to Venture Outside their Routine and Discover their City with "Cities of the World" Campaign

Today, Heineken® has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily...


Nov 26, 2013, 10:13 ET Heineken® "Light Your Night" Illuminates Miami's Art Basel 2013

 Heineken® Light has partnered with the award-winning Tecne Collective to bring Heineken "Light Your Night" to Art Basel Miami. Taking...


Sep 06, 2013, 13:04 ET The Heineken Mural Project To Launch In Washington, D.C. And Atlanta Bringing Ten Renowned Street Artists To Paint Murals Across Both Cities

After a successful run in Miami during Art Basel 2012, the Heineken Mural Project will launch in Washington, D.C. and Atlanta this fall. Partnering...


Jul 11, 2013, 09:00 ET Heineken® Challenges Travelers to a Legendary "Voyage"

 Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Today, Heineken's® global campaign...


Jun 03, 2013, 12:46 ET Welcome to 'Dropped', Heineken's social experiment where only legendary travelers need apply

 Are legends born, or made? To find out, Heineken®, as part of its latest global campaign 'Voyage', is undertaking...