News from HEINEKEN USA Inc. A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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01 May, 2017, 09:01 ET Tecate se declara el ganador de la megapelea mexicana de Canelo v. Chávez Jr.

Tecate, la cerveza oficial del boxeo y cerveza patrocinadora exclusiva de la megapelea entre Canelo Álvarez y Julio César Chávez, Jr., dará la...


01 May, 2017, 09:01 ET Tecate Declares Itself The Winner Of Mexican Mega-Fight Canelo Vs. Chavez Jr

Tomorrow, Tecate, the official beer of boxing and the presenting and exclusive beer sponsor for the mega-fight between Canelo Alvarez vs. Julio...


20 Apr, 2017, 09:13 ET Sylvester Stallone y Canelo Álvarez intercambian golpes de boxeo verbales en la más reciente campaña de Tecate, "Born Bold"

Hoy, Tecate, la cerveza mexicana de sabor audaz, anunció la evolución más reciente de su exitosa campaña publicitaria "Born Bold" (Nacida Audaz),...


20 Apr, 2017, 09:01 ET Sylvester Stallone And Canelo Alvarez Trade Verbal Jabs In Tecate's Latest "Born Bold" Campaign

Today, Tecate, the Mexican beer with bold flavor, announced the latest evolution of its successful multiyear "Born Bold" advertising campaign,...


12 Dec, 2016, 12:00 ET The World Boxing Council and Tecate Announce the 2016 Fight of the Year

Today, the World Boxing Council (WBC) and Tecate, beer's boldest boxing authority, jointly announced the 2016 Tecate Fight of the Year at the 54th...


27 Oct, 2016, 15:29 ET Heineken And TUMI Debut Custom "#Heineken100" Carry-On

Today, Heineken®, the world's leading international brewer, unveils a custom #Heineken100 carry-on suitcase in partnership with global leader in...


26 Sep, 2016, 08:00 ET Tecate Light Builds A Wall To Unify, Not Divide In Tonight's Bold Commercial Premiering Nationally Surrounding The First Presidential Debate

 Tonight, Tecate Light, the fastest growing light beer in the U.S. versus its competitors1, will debut a bold new, national television...


24 Sep, 2016, 14:30 ET Tecate Light Builds A Wall To Unify, Not Divide In Latest Born Bold Spot Premiering Nationally Surrounding The First Presidential Debate

On Monday, September 26, Tecate Light, the fastest growing light beer in the U.S. versus its competitors[1], will debut a bold new, national...


20 Sep, 2016, 11:14 ET Heineken And TUMI Debut Custom "#Heineken100" Backpack

Today, Heineken®, the world's leading international brewer, unveiled the second of its three 2016 #Heineken100 TUMI product collaborations: a...


13 Sep, 2016, 09:30 ET Tecate Punches Above Its Weight To Take Over Dallas-Fort Worth And More During Canelo vs. Smith Fight Week

 With less than a week to go before the Canelo vs. Smith fight on Saturday, September 17, at AT&T Stadium in Arlington, Texas, Tecate,...


01 Aug, 2016, 12:07 ET Heineken and TUMI Introduce First of Three Custom "#Heineken100" Travel Lifestyle Capsule Collection

Today, Heineken®, the world's leading international brewer, kicks off the seventh year of its coveted #Heineken100 initiative with TUMI, the...


26 Apr, 2016, 13:36 ET Tecate Comes Out Swinging With Immersive Digital Activations A Week Ahead Of Golden Boy Promotions' Canelo vs. Khan Fight Week

With less than a week to go before the Canelo vs. Khan Fight Week in Las Vegas officially begins on Monday, May 2, Tecate, the fight's presenting...


29 Feb, 2016, 09:00 ET Nueva campaña de Heineken® centrada en la tradición, la calidad y las historias detrás de la estrella

 Hoy, Heineken® reveló una nueva campaña integral de marketing global denominada "Hay más detrás de la...


29 Feb, 2016, 09:00 ET New Heineken® Campaign Focuses on Heritage, Quality and Stories Behind the Star

 Today, Heineken® unveiled a new integrated global marketing campaign known as "There's more behind the star."  Consumers are invited...


23 Feb, 2016, 09:30 ET Gran movida de Tecate como patrocinante de Golden Boy Promotions, que cierra acuerdo de patrocinio con la superestrella mexicana Canelo Álvarez

 Luego de un genial 2015 en boxeo, Tecate, la cerveza mexicana de sabor audaz, anunció hoy que iniciará el 2016 como la cerveza...


23 Feb, 2016, 09:30 ET Tecate Knocks-Out Sponsorship With Golden Boy Promotions And Lands A Sponsorship Deal With Mexican Superstar Canelo Alvarez

 After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and...


10 Dec, 2015, 12:31 ET Heineken And Boston's Concepts Debut Motorcycle Jacket For "#heineken100" Program

 HEINEKEN USA® today unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the...


19 Nov, 2015, 14:02 ET Heineken And Miami's Alchemist Introduce Six-Pack Of Handmade Candles For "#Heineken100" Program

 HEINEKEN USA® today unveils a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept...


21 Oct, 2015, 08:02 ET "The Most Interesting Man In The World" To Grand Marshal New York City's Annual Village Halloween Parade

Next Saturday, "The Most Interesting Man in the World" will serve as the grand marshal of New York City's 42nd Annual Village Halloween Parade,...


19 Oct, 2015, 12:53 ET Heineken And RSVP Gallery Debut Exclusive Cap For "#Heineken100" Program

HEINEKEN USA® today released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap...


17 Mar, 2015, 09:42 ET Strongbow® Hard Apple Ciders Partners With Sir Patrick Stewart For New Campaign, Turns Out They Only Needed Ice And An Award

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2014 World Beer...


08 Feb, 2015, 12:27 ET Tecate Y Tecate Light Traen De Vuelta A Las Chivas Del Guadalajara A Los Estados Unidos

 Hoy, Tecate y Tecate Light, cervezas con carácter, traen a los integrantes de las Chivas del Guadalajara, el equipo de fútbol...


07 Feb, 2015, 20:30 ET Tecate And Tecate Light Bring Chivas Del Guadalajara Back To The U.S.

 Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back...


02 Dec, 2014, 09:30 ET Heineken® Launches New Holiday Plus-Up Party Service

 Today, Heineken introduced #SparkMyParty, a Holiday delivery service that brings holiday plus-ups right to your doorstep!  The holidays...


16 Oct, 2014, 11:00 ET HEINEKEN Announces 2014 "#HEINEKEN100" Program

Heineken®, the world's leading international brewer, launches its coveted "#Heineken100" initiative, an exclusive product collaboration and...