News from heineken usa inc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Oct 16, 2014, 11:00 ET
#HEINEKEN100 X Parabellum Canvas Tote

HEINEKEN Announces 2014 "#HEINEKEN100" Program

Heineken®, the world's leading international brewer, launches its coveted "#Heineken100" initiative, an exclusive product collaboration and...

Oct 14, 2014, 10:00 ET
Heineken Partners with Major League Soccer, Becoming Official Beer of the League in 2015.

Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer

 Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS....

Oct 14, 2014, 10:00 ET

Heineken aumenta su presencia mundial con un acuerdo para convertirse en la cerveza oficial de la Major League Soccer

Hoy Heineken anunció un acuerdo de asociación a largo plazo con la Major League Soccer (MLS, por su sigla en inglés) para...

Oct 02, 2014, 09:30 ET
Strongbow Hard Apple Ciders (PRNewsFoto/HEINEKEN USA)

Strongbow Hard Apple Cider Launches First and Bestest TV Spot

 Strongbow Hard Apple Cider, the number one selling global cider brand*, announced the launch of their latest campaign "Cider at Its Bestest"...

Jul 23, 2014, 09:00 ET
Fred Armisen partners with Heineken on new social experiment, "The Payphone," for Heineken's Cities of the World campaign. (PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Interrupts Routines This Summer

This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in...

Jul 17, 2014, 12:00 ET
Neil Patrick Harris stars in Heineken Light's new "Best Tasting Light" campaign. (PRNewsFoto/Heineken USA)

Heineken Debuts "Best Tasting Light Beer" Campaign Featuring Neil Patrick Harris

Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting...

Jun 13, 2014, 12:14 ET

HEINEKEN USA Launches The 2014 "Friends + Family" (#HKNFF) Program

 Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program – a seasonal, multi-city tour...

May 12, 2014, 09:15 ET
Heineken unveils first of a kind, limited-edition bottles for new "Cites of the World" campaign. (PRNewsFoto/HEINEKEN USA)

Heineken® Challenges People to Venture Outside their Routine and Discover their City with "Cities of the World" Campaign

Today, Heineken® has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily...

Apr 08, 2014, 08:00 ET
Dos Equis Limited Edition Bottles.  (PRNewsFoto/HEINEKEN USA Inc.)

Dos Equis® Saves Cinco Season with Return of Dos De Mayo

With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit...

Apr 03, 2014, 10:49 ET

Heineken® House Makes Coachella Debut

 Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11...

Mar 31, 2014, 15:00 ET
Heineken challenged unsuspecting play attendees to be the star of the show at their original production, "The Guest of Honor," on Tuesday, Mar. 11, 2014 at NYC's The McKittrick Hotel. Watch how Heineken pushed real people to reveal their talents with the video debuting today at www.YouTube.com/GuestofHonor.(PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Challenges Immersive Theater Attendees to Be the Star of the Show with "The Guest of Honor"

Today Heineken debuts the brand's latest "social experiment" to encourage consumers to "cross their borders," with their...

Mar 19, 2014, 14:51 ET
Strongbow Gold Apple Hard Cider.  (PRNewsFoto/HEINEKEN USA)

Strongbow® Hard Apple Cider Launches Two Refreshing New Flavors And Updated Look

 Strongbow Hard Cider, the number one global cider brand*, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey &...

Mar 19, 2014, 08:00 ET
The Heineken House, returning to ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will feature DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities, dancers and ice cold Heineken. For a spot on stage, festival-goers can compete in the brand's "FestivalFamous" social challenge by taking the closest photos of the most acts and sharing via personal Instagram accounts with #HeinekenHouse. Also, the Worldwide Stage will be "flipped" on Sunday (March 30), as two international DJs - Justin Oh and DJ Koo - perform live from the Heineken House.  (PRNewsFoto/HEINEKEN USA Inc.)

Heineken House Returns to 2014 ULTRA MUSIC FESTIVAL

Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House...

Mar 03, 2014, 09:00 ET
Heineken(R) Now Accepting Submissions for #15secondpremiere.  (PRNewsFoto/HEINEKEN USA)

Heineken® Now Accepting Submissions for #15secondpremiere

Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges...

Feb 04, 2014, 12:23 ET
Heineken(R)'s latest global television ad campaign, "The Odyssey," celebrates the premise that every man is legendary at something. The most legendary castaway boards a ship, entertains and charms the pants off the passengers and crew. But that can't be one man, can it? (PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Launches "The Odyssey" Television Campaign to Show That Every Man is Legendary

  This week Heineken® unveiled its latest global television ad campaign in the U.S., "The Odyssey," celebrating the premise that every man...

Feb 04, 2014, 11:00 ET

HEINEKEN USA Names Nuno Teles New Chief Marketing Officer

 HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing...

Dec 10, 2013, 14:00 ET

Heineken Announces Final Collaboration For The 2013 #Heineken100 Program

 Heineken®, the world's leading international brewer, announces today the fourth and final installation of the 2013 #Heineken100 program,...

Nov 26, 2013, 10:13 ET
Heineken(R) Light: "Light Your Night".  (PRNewsFoto/Heineken USA)

Heineken® "Light Your Night" Illuminates Miami's Art Basel 2013

 Heineken® Light has partnered with the award-winning Tecne Collective to bring Heineken "Light Your Night" to Art Basel Miami. Taking...

Nov 19, 2013, 12:00 ET
Heineken's #Heineken100 X NEIGHBORHOOD Denim Collaboration.  (PRNewsFoto/HEINEKEN USA Inc.)

Heineken And Denim House NEIGHBORHOOD Debut Exclusive Collaboration For 2013 #Heineken100 Program

 Heineken®, the world's most international brewer, today debuted their exclusive denim collaboration with Japanese brand NEIGHBORHOOD for...

Sep 06, 2013, 13:04 ET

The Heineken Mural Project To Launch In Washington, D.C. And Atlanta Bringing Ten Renowned Street Artists To Paint Murals Across Both Cities

After a successful run in Miami during Art Basel 2012, the Heineken Mural Project will launch in Washington, D.C. and Atlanta this fall. Partnering...