News from HEINEKEN USA Inc. A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Dec 12, 2016, 12:00 ET The World Boxing Council and Tecate Announce the 2016 Fight of the Year

Today, the World Boxing Council (WBC) and Tecate, beer's boldest boxing authority, jointly announced the 2016 Tecate Fight of the Year at the 54th...


Oct 27, 2016, 15:29 ET Heineken And TUMI Debut Custom "#Heineken100" Carry-On

Today, Heineken®, the world's leading international brewer, unveils a custom #Heineken100 carry-on suitcase in partnership with global leader in...


Sep 26, 2016, 08:00 ET Tecate Light Builds A Wall To Unify, Not Divide In Tonight's Bold Commercial Premiering Nationally Surrounding The First Presidential Debate

 Tonight, Tecate Light, the fastest growing light beer in the U.S. versus its competitors1, will debut a bold new, national television...


Sep 24, 2016, 14:30 ET Tecate Light Builds A Wall To Unify, Not Divide In Latest Born Bold Spot Premiering Nationally Surrounding The First Presidential Debate

On Monday, September 26, Tecate Light, the fastest growing light beer in the U.S. versus its competitors[1], will debut a bold new, national...


Sep 20, 2016, 11:14 ET Heineken And TUMI Debut Custom "#Heineken100" Backpack

Today, Heineken®, the world's leading international brewer, unveiled the second of its three 2016 #Heineken100 TUMI product collaborations: a...


Sep 13, 2016, 09:30 ET Tecate Punches Above Its Weight To Take Over Dallas-Fort Worth And More During Canelo vs. Smith Fight Week

 With less than a week to go before the Canelo vs. Smith fight on Saturday, September 17, at AT&T Stadium in Arlington, Texas, Tecate,...


Aug 01, 2016, 12:07 ET Heineken and TUMI Introduce First of Three Custom "#Heineken100" Travel Lifestyle Capsule Collection

Today, Heineken®, the world's leading international brewer, kicks off the seventh year of its coveted #Heineken100 initiative with TUMI, the...


Apr 26, 2016, 13:36 ET Tecate Comes Out Swinging With Immersive Digital Activations A Week Ahead Of Golden Boy Promotions' Canelo vs. Khan Fight Week

With less than a week to go before the Canelo vs. Khan Fight Week in Las Vegas officially begins on Monday, May 2, Tecate, the fight's presenting...


Feb 29, 2016, 09:00 ET Nueva campaña de Heineken® centrada en la tradición, la calidad y las historias detrás de la estrella

 Hoy, Heineken® reveló una nueva campaña integral de marketing global denominada "Hay más detrás de la...


Feb 29, 2016, 09:00 ET New Heineken® Campaign Focuses on Heritage, Quality and Stories Behind the Star

 Today, Heineken® unveiled a new integrated global marketing campaign known as "There's more behind the star."  Consumers are invited...


Feb 23, 2016, 09:30 ET Gran movida de Tecate como patrocinante de Golden Boy Promotions, que cierra acuerdo de patrocinio con la superestrella mexicana Canelo Álvarez

 Luego de un genial 2015 en boxeo, Tecate, la cerveza mexicana de sabor audaz, anunció hoy que iniciará el 2016 como la cerveza...


Feb 23, 2016, 09:30 ET Tecate Knocks-Out Sponsorship With Golden Boy Promotions And Lands A Sponsorship Deal With Mexican Superstar Canelo Alvarez

 After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and...


Dec 10, 2015, 12:31 ET Heineken And Boston's Concepts Debut Motorcycle Jacket For "#heineken100" Program

 HEINEKEN USA® today unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the...


Nov 19, 2015, 14:02 ET Heineken And Miami's Alchemist Introduce Six-Pack Of Handmade Candles For "#Heineken100" Program

 HEINEKEN USA® today unveils a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept...


Oct 21, 2015, 08:02 ET "The Most Interesting Man In The World" To Grand Marshal New York City's Annual Village Halloween Parade

Next Saturday, "The Most Interesting Man in the World" will serve as the grand marshal of New York City's 42nd Annual Village Halloween Parade,...


Oct 19, 2015, 12:53 ET Heineken And RSVP Gallery Debut Exclusive Cap For "#Heineken100" Program

HEINEKEN USA® today released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap...


Mar 17, 2015, 09:42 ET Strongbow® Hard Apple Ciders Partners With Sir Patrick Stewart For New Campaign, Turns Out They Only Needed Ice And An Award

 Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2014 World Beer...


Feb 08, 2015, 12:27 ET Tecate Y Tecate Light Traen De Vuelta A Las Chivas Del Guadalajara A Los Estados Unidos

 Hoy, Tecate y Tecate Light, cervezas con carácter, traen a los integrantes de las Chivas del Guadalajara, el equipo de fútbol...


Feb 07, 2015, 20:30 ET Tecate And Tecate Light Bring Chivas Del Guadalajara Back To The U.S.

 Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back...


Dec 02, 2014, 09:30 ET Heineken® Launches New Holiday Plus-Up Party Service

 Today, Heineken introduced #SparkMyParty, a Holiday delivery service that brings holiday plus-ups right to your doorstep!  The holidays...


Oct 16, 2014, 11:00 ET HEINEKEN Announces 2014 "#HEINEKEN100" Program

Heineken®, the world's leading international brewer, launches its coveted "#Heineken100" initiative, an exclusive product collaboration and...


Oct 14, 2014, 10:00 ET Heineken aumenta su presencia mundial con un acuerdo para convertirse en la cerveza oficial de la Major League Soccer

Hoy Heineken anunció un acuerdo de asociación a largo plazo con la Major League Soccer (MLS, por su sigla en inglés) para...


Oct 14, 2014, 10:00 ET Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer

 Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS....


Jul 23, 2014, 09:00 ET Heineken® Interrupts Routines This Summer

This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in...


Mar 31, 2014, 15:00 ET Heineken® Challenges Immersive Theater Attendees to Be the Star of the Show with "The Guest of Honor"

Today Heineken debuts the brand's latest "social experiment" to encourage consumers to "cross their borders," with their...