News from horowitz associates A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 15, 2014, 12:20 ET

New Study Sheds Light on Engaging the Elusive Bicultural Latino Audience

Bicultural Latinos—Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities—represent more than half (53%) of...

Jun 12, 2014, 15:37 ET

Cultural Diversity in Programming May be Key to Engaging TV's New Audiences

 If America's growing ranks of multicultural audiences have a say, mainstream TV programming will become more culturally vibrant, suggests a...

Apr 03, 2014, 13:46 ET

The "TV" Experience: No Longer Just a Multichannel Game; Viewers Spend 10% of TV Time Streaming Content to the TV Set

 According to the latest Horowitz Associates State of Cable & Digital Media study released to clients in March, TV content viewers say they...

Mar 25, 2014, 12:21 ET

Groundbreaking Segmentation Of The TV-Viewing Universe Unveiled At NYC Multicultural Media Forum

 At last week's 14th Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates,...

Mar 21, 2014, 18:28 ET

Top Industry Thought Leaders Share Strategic Insights, Research at NYC Media Event: Execs from Leading Networks and Distributors Share the Stage in Discussions About The Future Of Multichannel TV

Over 300 media executives gathered at the 14th Annual Multicultural Media for Multicultural America Forum, held at the Edison Ballroom on...

Mar 13, 2014, 16:01 ET

Premiados talentos creativos se presentan en el Foro de Medios del próximo jueves

Betty Bastidas, la fotógrafa y cineasta al timón de la producción ganadora del Premio HBO/NALIP Documentary Filmmaker de 2013,...

Mar 13, 2014, 12:40 ET

Award-Winning Creative Talent to Appear at Next Thursday's Media Forum

 Betty Bastidas, the photographer and filmmaker at the helm of the 2013 HBO/NALIP Documentary Filmmaker Award-winning production, DreamTown;...

Mar 07, 2014, 11:55 ET

The Business of Content Distribution in the Age of Digital Media: The Impact of OTT on Bedrock Programmer-Distributor Relationships Becomes Key Focus of March 20 NYC Event

The formation of new OTT relationships, as well as the transformative changes in the relationship between programmers and content providers and...

Feb 13, 2014, 17:18 ET

Nueva investigación sobre estadounidenses hispanos, negros, asiáticos y mileniales se dará a conocer en el Multicultural Media Forum en la Ciudad de Nueva York el 20 de marzo

Ejecutivos de las principales compañías mediáticas se reunirán el 20 de marzo en la Ciudad de Nueva York para el Multicultural...

Feb 13, 2014, 10:55 ET

New Research on Hispanic, Black, Asian, and Millennial Americans to Be Unveiled at March 20 NYC Multicultural Media Forum

Executives from top media companies will gather on March 20 in New York City at the Multicultural Media Forum, a research and strategy-driven event...

Jan 27, 2014, 18:41 ET

Presentación del nuevo paradigma transcultural en el marco del Multicultural Media Forum el 20 de marzo de 2014

 Evan Shapiro, presidente de Pivot TV; Artie Bulgrin, vicepresidente senior de investigación y análisis de ESPN; Julio Arrieta,...

Jan 27, 2014, 13:26 ET

Ushering in the New Transcultural Paradigm at the March 20, 2014 Multicultural Media Forum

 Evan Shapiro, President of Pivot TV; Artie Bulgrin, SVP, Research & Analytics for ESPN; Julio Arrieta, Managing Director, Brand Leadership...

Nov 07, 2013, 12:24 ET

Call for Speakers and Sponsors: 14th Annual Multicultural Media Forum

Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20,...

Oct 23, 2013, 14:21 ET

Social Media Presence Becoming Integral to the TV Viewing Experience

 Horowitz Associates' latest consumer survey among broadband Internet users 15+, Multiplatform Content & Services 2013, highlights the...

Mar 21, 2013, 09:37 ET

With Multicultural Consumers in Focus, NYC Forum Sheds Light on Opportunities and Challenges for Media Industry in a Multiplatform Environment

 Over 300 media executives gathered at the 13th Annual Multicultural Media for Multicultural America Forum, held at the Marriott Marquis on...

Mar 13, 2013, 13:56 ET

Study Finds that More than Half of Acculturated Latinos Feel a Void in Representation in TV Programming: More to Be Revealed Tomorrow at NYC Multicultural Media Forum

 In the latest Horowitz Associates ( study on multicultural consumers and the media, television viewers were asked...

Mar 08, 2013, 19:43 ET

Nuevas audiencias, redes y talento serán el foco principal del Foro de Medios Multiculturales de la próxima semana; se darán a conocer resultados de nuevas investigaciones sobre los consumidores

En momentos en que Estados Unidos se convierte en un país cada vez más multicultural, la programación que refleja nuestra diversidad...

Mar 08, 2013, 12:41 ET

New Audiences, Networks, and Talent a Main Focus of Next Week's Multicultural Media Forum; Brand-New Consumer Research to Be Revealed

 As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become...

Feb 26, 2013, 22:33 ET
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Cine Sony Television se une a la lista de oradores y panelistas en el Foro de Medios Multiculturales el 14 de marzo; nueva investigación sobre consumidores multiculturales a ser revelada

 Superna Kalle, gerente general de Cine Sony Television y Sony Movie Channel, está entre los líderes del sector de medios de...

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