News from Horowitz Associates A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Aug 19, 2014, 14:06 ET Black Viewers More Into TV, but More Likely to Consider Cord-Cutting

Black subscribers have long been some of pay TV's best customers.  Among the highest spenders on home TV, Internet, and phone services, Black...


Jul 15, 2014, 12:20 ET New Study Sheds Light on Engaging the Elusive Bicultural Latino Audience

Bicultural Latinos—Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities—represent more than half (53%) of...


Mar 25, 2014, 12:21 ET Groundbreaking Segmentation Of The TV-Viewing Universe Unveiled At NYC Multicultural Media Forum

 At last week's 14th Annual Multicultural Media Forum, Adriana Waterston, SVP, Marketing & Business Development, Horowitz Associates,...


Mar 13, 2013, 13:56 ET Study Finds that More than Half of Acculturated Latinos Feel a Void in Representation in TV Programming: More to Be Revealed Tomorrow at NYC Multicultural Media Forum

 In the latest Horowitz Associates (www.horowitzassociates.com) study on multicultural consumers and the media, television viewers were asked...


Mar 08, 2013, 19:43 ET Nuevas audiencias, redes y talento serán el foco principal del Foro de Medios Multiculturales de la próxima semana; se darán a conocer resultados de nuevas investigaciones sobre los consumidores

En momentos en que Estados Unidos se convierte en un país cada vez más multicultural, la programación que refleja nuestra diversidad...


Mar 08, 2013, 12:41 ET New Audiences, Networks, and Talent a Main Focus of Next Week's Multicultural Media Forum; Brand-New Consumer Research to Be Revealed

 As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become...


Feb 26, 2013, 22:33 ET Cine Sony Television se une a la lista de oradores y panelistas en el Foro de Medios Multiculturales el 14 de marzo; nueva investigación sobre consumidores multiculturales a ser revelada

 Superna Kalle, gerente general de Cine Sony Television y Sony Movie Channel, está entre los líderes del sector de medios de...


Feb 26, 2013, 13:55 ET Cine Sony Television Joins Roster of Speakers, Panelists at March 14th Multicultural Media Forum; New Research on Multicultural Consumers to be Unveiled

 Superna Kalle, General Manager of Cine Sony Television and Sony Movie Channel, is among the media industry leaders participating at the...


Jan 31, 2013, 13:38 ET Superestrellas de Marketing Multicultural participan en el Próximo Foro de Medios Multiculturales de Nueva York

Gilbert Dávila, presidente y director ejecutivo de Davila Multicultural Insights y Rubén Mendiola, vicepresidente y gerente general...


Jan 30, 2013, 16:45 ET Multicultural Marketing Superstars To Speak At Upcoming New York Multicultural Media Forum

 Gilbert Davila, President & CEO of Davila Multicultural Insights, and Ruben Mendiola, Vice President & GM of Multicultural Video...


Mar 28, 2012, 13:26 ET El Foro de Medios Multiculturales atrae una multitud récord de más de 300 ejecutivos; el Presidente de Telemundo Station Group Manuel Abud pronuncia el discurso de apertura acerca del compromiso de NBCUniversal/Comcast para con la radiodifusión local

Más de 300 ejecutivos de la industria de los medios se reunieron para el 12o. Foro Anual Horowitz de Medios Multiculturales para unos Estados...


Mar 27, 2012, 16:34 ET Multicultural Media Forum Draws Record Crowd of 300+ Execs; Telemundo Station Group President Manuel Abud Delivers Keynote on NBCUniversal/Comcast's Commitment to Local Broadcast

 300+ media industry executives gathered for the 12th Annual Horowitz Forum on Multicultural Media for Multicultural America at the New York...


Mar 05, 2012, 22:44 ET Se extiende agenda para el Foro de Medios Multiculturales del 21 de marzo; ¡cantará Beatriz Luengo, artista latina de Sony Music!

 Por demanda popular, se ha extendido la agenda para el Foro de Medios Multiculturales por una América Multicultural (Multicultural Media...


Mar 05, 2012, 16:43 ET Agenda Extended for March 21 Multicultural Media Forum; Sony Music Latin Artist Beatriz Luengo to Perform!

 By popular demand, the agenda for the March 21 Multicultural Media for Multicultural America Forum at New York's Marriott Marquis has been...


Jan 30, 2012, 20:55 ET Líderes de Opinión en el Ámbito Multicultural Se Reunirán en Marzo para Evento en NYC Orientado a Investigación y Estrategia

 NBC Universal, Telemundo, mun2, Comcast, ESPN, Imagina U.S., History en Español, MGM Networks Latin America, y la estación...


Jan 30, 2012, 16:11 ET Thought Leaders in the Multicultural Space to Gather in March for Research-and-Strategy-Driven NYC Event

 NBC Universal, Telemundo, mun2, Comcast, ESPN, Imagina U.S., History en Espanol, MGM Networks Latin America, and French broadcaster TV5MONDE...


Jul 07, 2011, 16:22 ET Horowitz Associates Study Reveals That for Many U.S. Latinos, Biculturalism is Key to Self-Identity

Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to Horowitz Associates' annual FOCUS: Latino...


Mar 24, 2011, 11:07 ET In the Context of Census 2010, Media Industry Execs Reveal Multicultural, Multiplatform Strategies at the 11th Annual Horowitz Multicultural Media Forum

A record number of over 300 executives attended the 11th Annual Multicultural Media for Multicultural America Forum last week on Wednesday, March...


Feb 18, 2009, 09:45 ET Cable TV, Advertising and Programming Executives Tackle Audience Trends and Opportunities at 9th Annual Horowitz Multicultural Forum

Latest Data from Horowitz Associates' Broadband Content and Services 2008(TM) Report to be Revealed at March 10th Breakfast Event Senior...


Mar 17, 2004, 00:00 ET Forum on Multicultural Consumers to Focus on Programming and Marketing for Latinos, African-Americans, and Asians in Urban Markets; Key Data on Media and Technology Profiles and TV Viewing Preferences to be Revealed

LARCHMONT, N.Y., March 17 /PRNewswire/ -- Data from State of Broadband Urban Markets V(TM), the latest installment from the cutting-edge study...