News from ifem management consultants, inc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

May 14, 2014, 16:21 ET

Chris Stern redefines the traditional Marketing Mix

The classical marketing mix of product, price, place and promotion has been used for decades and while scholars and consultants have added flashy...

Aug 12, 2013, 13:07 ET

Chris Stern discovers fundamental flaws in the business administration portfolio methodology

In yet another breakthrough move, author Chris Stern uses his web book on BizIsSimple.Com to publish why one of the most common tools of business...

Jun 20, 2013, 10:20 ET
Chris Stern, founder and principal of IFEM; author of www.BizIsSimple.com and Total Customer Focus.  (PRNewsFoto/IFEM Management Consultants, Inc.)

Chris Stern Announces Important Changes in SWOT Methodology

Back in 2004 Author Chris Stern has already revolutionized the SWOT methodology in his book "Total Customer Focus". Now Stern has added another...

May 02, 2013, 13:30 ET

Chris Stern Announces Chapter Eight on BizIsSimple.Com

In chapter eight on BizIsSimple.Com, author Chris Stern is taking a deep look inside the widespread struggle of companies to come up with...

Feb 11, 2013, 05:30 ET

Chris Stern Announces Seventh Chapter on BizIsSimple.Com

In the seventh chapter on BizIsSimple.Com, author Chris Stern talks about extreme differentiation and smart business definition and develops a...

Dec 26, 2012, 16:29 ET

Chris Stern Announces Fifth Chapter on BizIsSimple.Com

"It is a true pleasure to see how BizIsSimple.com is growing and taking shape, and I must say that writing these chapters is an incredibly...

May 31, 2012, 13:48 ET
Author Chris Stern just released the fourth chapter of his evolutionary web book BizIsSimple.Com.  (PRNewsFoto/IFEM Management Consultants, Inc.)

Chris Stern Announces Fourth Chapter on BizIsSimple.Com

RALEIGH, N.C., May 31, 2012 /PRNewswire-iReach/ -- Why is crafting a good strategy so difficult? "Because we tend to over-complicate matters," says...

Mar 16, 2012, 14:46 ET

Chris Stern Announces Third Chapter on BizIsSimple.Com

RALEIGH, N.C., March 16, 2012 /PRNewswire-iReach/ -- What makes a good strategy? The answer to that question has filled thousands of business books...

Feb 04, 2012, 15:02 ET

Chris Stern Announces New Chapter on BizIsSimple.Com

RALEIGH, N.C., Feb. 4, 2012 /PRNewswire-iReach/ -- The holy grail of business management would be finding a tool that really works, and then...

Jan 03, 2012, 03:27 ET

Chris Stern Announces New Product at IFEM

    Independent research shows that 70% of U.S. subsidiaries of European companies underperform. Chris Stern, Chairman and CEO of...

Dec 28, 2011, 10:28 ET

Chris Stern Announces 15-Year Anniversary of IFEM

RALEIGH, N.C., Dec. 28, 2011 /PRNewswire-iReach/ -- IFEM Management Consultants Inc, doing business as Institute For Efficient Management, a...