News from Jim Beam A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Dec 16, 2015, 11:43 ET Jim Beam® Bourbon Transforms Historic Rackhouse Into Massive 3-D Holiday Display

Jim Beam®, the world's No. 1 bourbon, is making history once again by transforming a barrel rackhouse at its flagship distillery in Clermont,...


Oct 01, 2015, 17:48 ET Jim Beam Urban Stillhouse Opens On Fourth Street Live! In Louisville

 Beam Suntory, the world's leading Bourbon maker, today celebrated the grand opening of Jim Beam's new visitors' experience in the heart of...


Sep 15, 2015, 09:00 ET Jim Beam® 'Makes History' As First Whiskey Brand To Partner With Snapchat

 Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing...


Jan 13, 2015, 10:13 ET Jim Beam Releases New Premium Take On Rye Whiskey Staple

 Today, Jim Beam®, the world's No. 1 bourbon, announces the refresh of Jim Beam® Rye – the classic Kentucky Straight Rye...


Dec 10, 2014, 10:46 ET Jim Beam Donates $100,000 To Fund Holiday Meals For Military Families

 Jim Beam® Bourbon, the world's No. 1 bourbon, is adding more happy to the holidays this year with a $100,000 donation to Operation...


Oct 07, 2014, 12:11 ET Jim Beam Continues Flavor-Infused Bourbon Innovation With Release Of Jim Beam® Kentucky Fire™

 Jim Beam® Bourbon is kicking things up a notch with its third flavored whiskey offering. Jim Beam® Kentucky Fire™, the latest...


Sep 02, 2014, 10:13 ET Jim Beam® Unveils Latest Expressions Of Ultra-Premium Jim Beam® Signature Craft Innovations

 Today, Jim Beam®, the world's No. 1 bourbon, announces the release of two rare, ultra-premium expressions as part of its Jim Beam®...


Jul 17, 2014, 10:13 ET Jim Beam® Taps Fans' Own Personal "Statements" To Help Co-Create Bottle Labels For Its New Single Barrel Bourbon

 Each bottle of Jim Beam® Single Barrel, the first-ever single barrel offering from the world's No. 1 bourbon brand, exemplifies...


Aug 19, 2013, 09:03 ET Jim Beam® Honey On A Mission To Save Bees From A Serious Issue By "Suing" Bears

 Jim Beam® Honey, a new Kentucky Straight Bourbon Whiskey infused with real honey and liqueur, is distressed by the current plight of the...


Apr 03, 2013, 09:43 ET Jim Beam Releases Limited-Edition "Distiller's Masterpiece" Bourbon Just In Time For The Races

 For many, the first Saturday in May is a rare opportunity to watch the most elite horses in the racing industry. But this year, it...


Nov 08, 2012, 08:07 ET Jim Beam Introduces "Grand Salute" To Help Fans Give Thanks To Veterans

 In honor of Veterans Day, Jim Beam is kicking off The Grand Salute, a digital program that allows fans aged 21 and older to join the Beam...


May 29, 2012, 09:00 ET Jim Beam® Partners With Six Bold Artists to Launch the 2012 Live Music Series in Support of Military Musicians

This summer, Jim Beam® is building on its bold music legacy while continuing its ongoing commitment to our nation's troops with the 2012 Live...


Feb 23, 2012, 09:00 ET Jim Beam® Expands Bourbon Portfolio with the Addition of Two Bold New Red Stag by Jim Beam® Expressions

 Jim Beam® is expanding its world-leading bourbon portfolio with two new Red Stag by Jim Beam® expressions hitting shelves nationwide...


Oct 05, 2009, 11:17 ET Jim Beam(R) Surftag(R) Competition Makes U.S. Debut on the California Coast

WHAT: Teams of local surfers will hit the waves off Oceanside on Oct. 11 in the first Jim Beam(R) Surftag(R) U.S....


Sep 29, 2009, 13:01 ET Team Happy Endings Scores Back-to-Back Victories in Second Qualifying Round of the First Jim Beam(R) Surftag(R) U.S. Competition

After emerging victorious from the first round of the Jim Beam® Surftag® U.S. National Series, Team Happy Endings rode to another...


Sep 24, 2009, 13:10 ET Jim Beam(R) Surftag(R) Competition Makes U.S. Debut on the California Coast

WHAT: Teams of local surfers will hit the waves off Ventura on Sept. 26 in the first Jim Beam(R) Surftag(R) U.S....


Sep 23, 2009, 14:31 ET Team Happy Endings Rides to Victory in Qualifying Round of the First Jim Beam(R) Surftag(R) U.S. Competition

In a close competition that came down to the final wave, Team Happy Endings won the first qualifying round in the inaugural Jim Beam(R)...


May 27, 2009, 08:00 ET Jim Beam(TM) Partners With Kid Rock and His 2009 Rock N' Rebels Tour to Launch Red Stag by Jim Beam

'A Different Breed of Bourbon' Joins Forces With a Different Breed of Rock Star to Support America's Military Red Stag by Jim Beam(TM), the...


Apr 29, 2009, 14:51 ET Jim Beam(R) Launches 'Beam Rocks' Concert Series With Galactic at Boston's Paradise Rock Club

Exclusive live concert series brings guys together to be guys and unleashes their inner rock stars Jim Beam(R), the world's No. 1-selling Bourbon,...


Feb 02, 2009, 08:00 ET Jim Beam(R) and Montgomery Gentry to 'Toast the Troops' at 2nd Annual 'Beam Bash' Benefit Concert

Proceeds to benefit Operation Homefront Florida Chapter DEERFIELD, Ill., Feb. 2 /PRNewswire/ -- It was nearly one year ago when multi-platinum...


Jan 22, 2009, 15:34 ET Jim Beam(R) Wants You to Submit Your Take With a 'Remake'

With the game day ad frenzy rounding the corner, Jim Beam(R) is out to prove that the funniest ads aren't always created by the pros. The world's...


May 17, 2008, 01:00 ET Jim Beam(R) Salutes Operation Homefront and 'The Stuff Inside' with $175,000 Donation and Limited Edition Label

INDIANAPOLIS, May 17 /PRNewswire/ -- As Memorial Day weekend and the Indy 500 approach, Jim Beam, in association with Team Penske drivers Helio...


Sep 12, 2007, 01:00 ET World's Largest Distilled Spirits Ad Wraps Itself 'Round the RIO All-Suite Hotel & Casino on Las Vegas Strip

LAS VEGAS, Sept. 12 /PRNewswire/ -- Jim Beam, along with the RIO All-Suite Hotel & Casino are teaming up to unveil the world's largest...