News from Keds A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 23, 2015, 09:00 ET

Keds® Puts 'Ladies First' With The Launch Of New Global Brand Platform; Debuts Fall 2015 Ad Campaign Featuring Taylor Swift

Keds® announces the launch of Ladies First Since 1916, a new global brand platform with a fresh perspective on what it means to be a woman...

Apr 08, 2015, 09:30 ET
Keds North America Tour Shoe

Keds® Unveils New Limited Edition Sneaker Collection In Celebration Of Taylor Swift's 'The 1989 World Tour'

 Keds® is kicking off its participation as an official tour sponsor of Taylor Swift's The 1989 World Tour with a new collection of limited...

Mar 20, 2015, 09:10 ET
Styles from the new Keds(r) X eos(tm) collection. Photo courtesy of Keds(r)

Keds® Unveils All-New Collaboration With Skincare Brand eos™

 Pucker up for some lip-smacking style from Keds® and eos™, a new brand partnership featuring a fresh...

Jun 30, 2014, 11:45 ET

Keds® Releases Research Study In Partnership With The Girls Leadership Institute On What Makes Teen Girls Brave

 Keds®, the iconic lifestyle brand integral in shaping advancements and understanding of the youth footwear market since 1916, today...

May 08, 2014, 22:54 ET
Taylor Swift attends the Keds(R) Style Icons event at the Nordstrom at The Americana at Brand on May 8, 2014. Images of the event can be found on the Getty Images website at All images MUST include the following credit: Charley Gallay/Getty Images for Keds (PRNewsFoto/Keds)

Keds® Celebrates Taylor Swift With Special Event And Personal Appearance At Nordstrom

 On Thursday, May 8, seven-time Grammy winner and multi-platinum singer-songwriter, Taylor Swift, appeared at the Nordstrom at The Americana at...

Mar 03, 2014, 12:30 ET
"Selection of styles from the new Taylor Swift for Keds(R) collection." Photo courtesy of Keds(R).  (PRNewsFoto/Keds)

Keds® Unveils Spring Footwear Collaboration With Taylor Swift

 Style blooms this spring with the introduction of the latest footwear collaboration between Keds® and seven-time Grammy winning,...

Feb 26, 2014, 09:13 ET

Keds® Announces Sponsorship of Taylor Swift's The Red Tour in Asia; Expands Distribution Throughout Asia with Latest Collection

 Keds® announces its sponsorship of seven-time Grammy winner Taylor Swift's The RED Tour, making stops throughout Asia this June. The...

Feb 20, 2014, 14:00 ET

Keds® Unveils New Global Multimedia Campaign; Debuts New Grant Giving Program And Microsite

Keds®, the iconic lifestyle brand established in 1916, announces today the largest multimedia campaign in its history. Titled Million Brave...

Jan 13, 2014, 13:53 ET
Keds(R) Announces Sponsorship Of Taylor Swift's European 'RED Tour'; Gives Fans The Chance To Win A Trip To London. (PRNewsFoto/Keds)

Keds® Announces Sponsorship Of Taylor Swift's European 'RED Tour'; Gives Fans The Chance To Win A Trip To London

 Keds® announces its sponsorship of the European leg of seven-time Grammy winner Taylor Swift's RED Tour, making stops in London and...

Jul 02, 2013, 15:00 ET

Keds® Debuts Second Footwear Collaboration With Taylor Swift

 Keds® is kicking up style this fall with the introduction of its second footwear collaboration with seven-time Grammy winning,...

May 16, 2013, 11:00 ET

New Video Series Presented By Keds® Explores Taylor Swift's Personal Style

Taylor Swift talks personal style, fashion inspiration, and beauty looks in a new video series called Keds Presents: Taylor Swift On Style. The...

Apr 02, 2013, 09:03 ET

Keds® Introduces First Footwear Collaboration With Taylor Swift

 Fresh off the heels of a multiyear partnership announcement, Keds® is thrilled to introduce its first footwear collaboration with...

Mar 18, 2013, 12:00 ET
Keds(R) limited-edition Champion sneaker featuring the names of each city on the Taylor Swift North American RED Tour.  (PRNewsFoto/Keds)

Keds® Announces Sponsorship Of Taylor Swift's 'RED Tour'; Releases Limited Edition Tour Sneaker

Keds® is hitting the road this spring as a sponsor of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor...

Oct 11, 2012, 08:30 ET
Keds(R) is excited to announce its partnership with Taylor Swift introducing these limited edition red Champions, commemorating the release of Swift's latest album, Red.  (PRNewsFoto/Keds)

Keds® Announces Multi-Year Partnership with Taylor Swift

 Keds®, the iconic American lifestyle brand established in 1916, announces a multi-year partnership with six-time Grammy winning,...

Feb 22, 2012, 05:01 ET
Keds for Madewell.  (PRNewsFoto/Keds)

Keds® and Madewell Partner on Spring 2012 Capsule Footwear Collection

Keds, the iconic American lifestyle brand established in 1916, announced today the launch of its exclusive, limited-edition capsule collection...

Mar 15, 2011, 05:00 ET

Keds® Launches New Campaign, 'How Do You Do?' and Hits the Road With a Mobile Shoe Box

Keds®, the all-American original sneaker brand that represents timeless American style and inspires the art of what is possible, unveiled its...

Feb 24, 2011, 08:05 ET
Keds. (PRNewsFoto/Keds)

Keds Announces Exclusive Licensing Agreement with LF USA for Keds Apparel Line

Iconic American brand, Keds, announced today an exclusive licensing agreement with LF USA, a subsidiary of Hong Kong-headquartered multinational...

Jun 24, 2010, 10:00 ET

Keds Sponsors Whitney Museum of American Art Summer Season

Keds, the all-American original sneaker brand, today announced its sponsorship of the Whitney Museum of American Art's summer season, July...

Feb 08, 2010, 11:54 ET

Introducing The Limited Edition alice + olivia for Keds Collection!

Keds, the all-American footwear brand that invented the sneaker, today announced the launch of a unique collaboration with alice + olivia, a...

Dec 10, 2009, 13:54 ET

Keds Logo. (PRNewsFoto/Keds)[AS]

Keds(R) Launches the Keds Collective(TM) at

Keds®, a division of Collective Brands Performance and Lifestyle Group, announced today the next evolution in the iconic American brand's...