News from MarketShare A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 03, 2015, 23:34 ET
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MarketShare Introduces MarketShare TV, Delivering Sophisticated Analytics for Television Advertising

 MarketShare, the global leader in advanced marketing analytics software for enterprise, has launched a powerful application for TV ad...

Aug 13, 2015, 06:00 ET
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Is Your Marketing Strategy Effective? Free Marketing Optimization App From MarketShare Provides Answers

MarketShare, the global leader in advanced marketing analytics software for enterprise, has launched a free online app to help marketers quickly...

Apr 01, 2015, 09:00 ET
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MarketShare Buys Analytics Company DataSong; Unveils First Unified Analytics Technology Platform for Enterprise Marketers

 MarketShare, the global leader in advanced marketing analytics software for enterprise, today announced it has purchased DataSong, a San...

Mar 24, 2015, 17:09 ET
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MarketShare and J.D. Power Forge New Strategic Alliance to Marry Marketing and Automotive Insight

MarketShare, the global leader in marketing analytics software for enterprise, today announced a new strategic alliance with J.D. Power, a global...

Dec 19, 2013, 16:15 ET
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New MarketShare Analysis Reveals Twitter Impact on TV Ads

 In an analysis conducted for Twitter, MarketShare – the leader in advanced marketing analytics – has found that TV ads were more...

Oct 05, 2013, 14:24 ET

ANA Awards $50,000 Prize for Marketing Analytics Leadership

The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics...

Sep 16, 2013, 14:40 ET

Fidelity Investments, LEGO Systems and USAA Named Finalists for $50,000 Marketing Analytics Leadership Award

 The ANA (Association of National Advertisers) is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in...

May 21, 2013, 09:41 ET
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New Independent Research Report Names Leaders in Marketing Mix Modeling

In a new Forrester Research, Inc. report, MarketShare received the highest scores in all three of the top line categories measured by Forrester's...

May 15, 2013, 10:00 ET

Webinar to Reveal First Look at Independent Research Firm's New 'Marketing Mix Modeling' Report

 A new Forrester Wave™ report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be...

May 15, 2013, 08:30 ET
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ANA and MarketShare Launch New $50,000 Marketing Analytics Leadership Award

 As analytics become increasingly important in every marketing practitioner's life, the ANA (Association of National Advertisers) is launching...

May 01, 2013, 11:31 ET

New MarketShare Analysis Reveals Impact of Mobile and Video Ads on Brand Sales

 Two of today's most talked about brand advertising categories are mobile and online video.  Until now, however, brands have struggled...

Apr 22, 2013, 14:17 ET

MarketShare Announces $38 Million Investment to Accelerate Technology Enhancements and Global Expansion

MarketShare, the industry's leading cross-media predictive analytics firm, today announced an investment led by growth equity firm FTV Capital and...

Nov 02, 2012, 09:19 ET

MarketShare COO and former GMO of Procter & Gamble to Speak at Japan Marketing Association

MarketShare, the leading cross-media predictive analytics company, announced today that advisory board member Jim Stengel and Ivan Markman,...

Oct 03, 2012, 09:00 ET

Amazon Web Services Chooses MarketShare as Partner

 MarketShare, the leading cross-media predictive analytics company announced today that it has been awarded the designation of Advanced...

Jun 08, 2012, 09:00 ET

MarketShare Expands Academic Advisory Board

New board members are ten world-renowned marketing scientists and thought leaders in the area of marketing performance measurement...

Jun 05, 2012, 10:30 ET

MarketShare Awarded Patent for State Machine Controlled Dynamic Distributed Computing

MarketShare's Pause N Play Technology Helps Customers Control Performance and Mange Cost  MarketShare, the leading cross-media analytics...

May 31, 2012, 10:29 ET

MarketShare Further Quantifies Social Influence and Media Impact on Revenue; Successfully Integrates Keller Fay's TalkTrack® Data for Return on Investment Analytics

 MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced...

May 08, 2012, 10:28 ET

MarketShare's Chief Operating Officer, Ivan Markman Presents at IBM Performance 2012

MarketShare's Markman to Speak on Deriving Customer Insight from Cross-platform  MarketShare, the leading cross-media analytics company...

May 04, 2012, 11:17 ET

MarketShare CEO Presents at Harvard Business School's Theory and Practice in Marketing Conference

MarketShare's Nichols speaks to CEOs and CMOs about Analytics Creating Tangible Incremental Business Performance  MarketShare, the...

Apr 30, 2012, 11:13 ET

MarketShare Appoints Dirk Beyer as Executive Vice President, Chief Science & Innovation Officer

Experienced Industry Veteran Will Lead Team of Analytics Experts in Developing Analytics and Software Solutions for Today's Marketing...