News from mobile marketing association

Jul 09, 2014, 12:06 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global...

Jul 01, 2014, 10:06 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Association Creates MM25

 In keeping with the Mobile Marketing Association's (MMA) new 'marketer first' mission and aligning with its commitment to help marketers...

Jun 25, 2014, 09:00 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

MMA Announces New Appointments to Global Board of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven...

Jun 16, 2014, 03:30 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

 From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative...

May 06, 2014, 08:00 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin' Brands, as Chair of Global Board of Directors with MMA Relaunch

Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin'...

Apr 24, 2014, 08:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the...

Sep 24, 2013, 08:30 ET

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

 A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE:NSR) revealed that a staggering 85 percent of marketers...

May 09, 2013, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in...

Apr 03, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition...

Mar 06, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

IAB, MMA and MRC Unveil "Mobile Application Advertising Measurement Guidelines" for Public Comment

A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing...

Feb 19, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Announces New Appointments to the Global Board of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of several...

Jan 30, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication...

Jan 25, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA and IAB Release 'Mobile Phone Creative Guidelines' For Public Comment

With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on...

Jan 15, 2013, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the formation...

Dec 11, 2012, 12:30 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases "U.S. Consumer Best Practices for Messaging" 7.0

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition...

Nov 30, 2012, 10:33 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of the TCPA

 The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that...

Oct 26, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

ePrize Elevates to MMA North America Premier Member

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize,...

Oct 16, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the...

Oct 03, 2012, 23:02 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Announces the Smarties™ Award Winners

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012...

Oct 03, 2012, 17:59 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2...

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