News from mobile marketing association (mma) A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 09, 2014, 12:06 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global...

Sep 24, 2013, 08:30 ET

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

 A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE:NSR) revealed that a staggering 85 percent of marketers...

Mar 06, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

IAB, MMA and MRC Unveil "Mobile Application Advertising Measurement Guidelines" for Public Comment

A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing...

Jan 30, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication...

Dec 11, 2012, 12:30 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases "U.S. Consumer Best Practices for Messaging" 7.0

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition...

Oct 26, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

ePrize Elevates to MMA North America Premier Member

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize,...

Oct 16, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the...

Sep 24, 2012, 10:51 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases Primer on Mobile Analytics

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication...

Jun 12, 2012, 12:26 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Announces New North America Board Of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a...

Apr 05, 2012, 10:22 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Google's Neal Mohan Joins the Mobile Marketing Association Global Board of Directors

Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that industry leader Neal...

Mar 19, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Tom Wheeler Named Keynote Speaker For Mobile Marketing Association Forum New York, June 11-13, 2012

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Tom Wheeler...

Feb 09, 2012, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today released an updated version of the MMA...

Jan 25, 2012, 10:42 ET

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized...

Dec 14, 2011, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet

        The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry,...

Sep 26, 2011, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Association Webinar Explores Mobile Local Search

Who: The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile...

Sep 19, 2011, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Mobile Marketing Association Webinar Focuses on Privacy Fundamentals for Mobile

Who: The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile...

Jun 28, 2011, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Publishes "Brand Marketer's Guide to the Mobile Web and Mobile Apps"

The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published "Getting Started —A Brand Marketer's Guide to the Mobile Web and...

May 10, 2011, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Elects New Global Board Executive Committee

The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced that it has elected a new Global Board Executive Committee with Melis...

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