News from Online Publishers Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 08, 2012, 09:29 ET Marketers Prefer Premium Content Publishers Over Facebook for their Brand Focused Campaigns, Reveals OPA Study

 The Online Publishers Association (OPA) has released "Branding on Display", a study providing insight into the role branding plays in online...


Aug 20, 2012, 08:00 ET OPA Study Defines Today's Smartphone User

 The Online Publishers Association (OPA) has released "A Portrait of Today's Smartphone User," providing insight into the developing attitudes...


Jun 18, 2012, 10:00 ET Online Publishers Association Study Reveals Attitudes of Today's Tablet User

 The Online Publishers Association (OPA) has released "A Portrait of Today's Tablet User – Wave II," a study unveiling a range of trends...


Jan 30, 2012, 09:00 ET Executives from ESPN Digital Media, The Wall Street Journal Digital Network Assume 2012 Executive Officer Positions at the Online Publishers Association

 On the heels of the Online Publishers Association (OPA) 10-year anniversary and 10th Annual OPA Summit, the organization today announced its...


Nov 02, 2010, 08:00 ET Online Publishers Association Unveils Biometric and Eye Tracking Research to Assess the Effectiveness of New OPA Ad Units

The Online Publishers Association (OPA) today released a new study, "Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit," that...


Jun 15, 2010, 13:46 ET Online Publishers Association Unveils New Research

The Online Publishers Association (OPA) today released a new research study, "A Sense of Place: Why Environments Matter," that will be unveiled...


Apr 27, 2010, 08:00 ET New Research Uncovers Findings in Online Ad Effectiveness

A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content...


Sep 17, 2009, 08:00 ET Consumers are Spending the Lionshare of Their Time Online With Content

Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in...


Aug 13, 2009, 08:00 ET New Research Shows Advertising on Ad Networks Provides Smallest Change for Advertisers

When compared against the Online Publishers Association (OPA) member sites, ads placed through ad networks and portals generated the smallest...


Jul 29, 2009, 08:00 ET Online Publishers Association Appoints New Senior Vice President of Marketing

The Online Publishers Association (OPA) today announced that Perianne Grignon has joined as senior vice president of marketing for the...


Jun 18, 2009, 08:00 ET Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online

Research Highlights Effective Ways to Measure the Impact of Branding Campaigns The Online Publishers Association (OPA) today released a new...


May 12, 2009, 10:25 ET Online Publishers Association Kicks Off 2009 Eyes on the Internet Tour on June 18th

New Research Will Share Insights on How Online Advertising Affects Consumer Behavior The Online Publishers Association (OPA), today announced the...


Mar 10, 2009, 08:30 ET Online Publishers Association Members Announce New Display Advertising Units

INSPIRING A RENAISSANCE OF CREATIVE ADVERTISING ON THE WEB The Online Publishers Association (OPA) announced today a new initiative designed to...


Dec 03, 2008, 09:00 ET Time Spent with Online Content Reaches New High in October, According to Online Publishers Association

The Online Publishers Association (OPA) today announced that time spent with online content reached a 2008 high in October, according to the...


Aug 19, 2008, 01:00 ET Local Online Media Hold Significant Advertising Advantage

NEW YORK, Aug. 19 /PRNewswire/ -- Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to...


Jul 30, 2008, 01:00 ET Online Advertising Effectiveness Gets Significant Boost from Branded Content

NEW YORK, July 30 /PRNewswire/ -- Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the...


Mar 03, 2008, 00:00 ET OPA Expands its Internet Activity Index with 'Community' Category

NEW YORK, March 3 /PRNewswire/ -- The Online Publishers Association (OPA) today announced it has added a Community category to its Internet...


Aug 13, 2007, 01:00 ET Web Users Now Spend Half Their Time Visiting Content, Far Outpacing Time Spent with Search, Communications and Commerce

NEW YORK, Aug. 13 /PRNewswire/ -- Internet users are spending nearly half their online time visiting content, a 37% increase in share of time...


Jun 19, 2007, 01:00 ET Consumers More Likely to Act on Video Ads Viewed on Media Sites, According to Online Publishers Association Study

NEW YORK, June 19 /PRNewswire/ -- The importance of site environment in determining video advertising success is a highlight of the Online...


Jun 06, 2007, 01:00 ET Online Publishers Association Unveils First-of-its-Kind Online Video Advertising Effectiveness Study

NEW YORK, June 6 /PRNewswire/ -- With the continued rise in online video popularity, the Online Publishers Association (OPA) conducted a unique...


Mar 08, 2007, 00:00 ET The Mobile Web Offers a Rich Platform for Content and Advertising, According to Online Publishers Association Study

NEW YORK, March 8 /PRNewswire/ -- With strong usage growth and consumers watching and acting upon advertisements, the mobile Web is a compelling...