News from pernod ricard usa A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 28, 2014, 12:00 ET

Pernod Ricard® USA Announces Ketchum Sports & Entertainment As Entertainment Marketing Agency Of Record

 Pernod Ricard USA®, the premium spirits and wine company in the U.S., has appointed Ketchum Sports & Entertainment (KSE), a division...

May 19, 2014, 09:01 ET

Kahlua® Inspires Consumers to Shake-Up Their Summer Cocktail and Entertaining Routine

 With Memorial Day just a few days away, Kahlua®, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlua...

May 16, 2014, 11:58 ET
Malibu(R), the Spirit of Summer, is Bringing Consumers the Ultimate Summer Experience in Partnership with OneRepublic. Photo credit: Stephen Paul. (PRNewsFoto/Pernod Ricard USA)

Malibu® is Serving Up the Best Summer Ever with Cocktails and Concerts for Fans Across the Country

 Malibu®, the original coconut liqueur and Caribbean rum blend, is out to give consumers the Best Summer Ever with a series of high-energy...

May 07, 2014, 10:19 ET

New Campaign Seeks To Combat Underage Drinking by Teaching Parents How To Talk To Their Teens

The Alcohol Talk, a new public education campaign to help parents talk with their teens about drinking, was unveiled today by sponsor Pernod...

May 01, 2014, 12:08 ET

Absolut® Goes Gaga

Absolut Vodka and the Grammy Award-winning Lady Gaga have joined forces to transform the concert of the season – artRAVE: the ARTPOP Ball, in...

Apr 22, 2014, 08:01 ET
Kim Zolciak Biermann teams up with Mama Walker's(TM) breakfast inspired liqueurs to celebrate upcoming National Breakfast for Dinner Day on April 26. (PRNewsFoto/Pernod Ricard USA)

Kim Zolciak Biermann Teams Up with Mama Walker's™ Breakfast Inspired Liqueurs to Celebrate National Breakfast for Dinner Day

Mama Walker's™ has teamed up with famed television star Kim Zolciak Biermann to celebrate National Breakfast for Dinner Day for its official...

Apr 17, 2014, 11:23 ET
Absolut Vodka, the official spirit of Coachella Valley Music and Arts Festival, transforms this year’s festival experience with Absolut Little Sun by Olafur Eliasson. (PRNewsFoto/Pernod Ricard USA)

Absolut® Partners With Little Sun By Olafur Eliasson To Transform Festival Experience

Absolut Vodka, the official spirits of Coachella Valley Music and Arts Festival, recently unveiled Absolut Little Sun -- an interactive art bar...

Feb 18, 2014, 12:02 ET
Absolut Texas.(PRNewsFoto/Pernod Ricard USA)

Absolut® Unveils Its First State-Inspired Vodka Honoring The Lone Star State

Today, the world's most iconic vodka brand unveils its eighth and latest addition to the Absolut® Limited Editions portfolio with the launch...

Feb 03, 2014, 10:01 ET

Absolut® And Acclaimed Graphic Novelist Rafael Grampa Collaborate On Crowd-Sourced Animated Film

As part of the brand's global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the...

Jan 28, 2014, 08:01 ET
Malibu(R) Pops the Top Off Its Latest Product Innovation: Malibu(R) Rum Sparkler.  (PRNewsFoto/Pernod Ricard USA)

Malibu® Pops the Top Off Its Latest Product Innovation: Malibu® Rum Sparkler

 Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that...

Dec 04, 2013, 12:55 ET

Absolut® Transforms Art Basel In Miami Beach With Art Bar Installation 'Night Court'

On Wednesday, Absolut will officially unveil its latest Art Bar installation, known as "Night Court," produced in collaboration with artist Ry...

Nov 08, 2013, 12:35 ET

Kahlua® Spreads The Spirit of the Holidays Through Pinterest Sweepstakes, Giving One Fan The Ultimate Party This Holiday Season

 This week, Kahlua® in partnership with, launches the Kahlua  "Taste the Spirit of the Holidays" Holiday Entertaining...

Nov 04, 2013, 09:00 ET
The members of Mana enjoying a glass of Chivas Regal.  (PRNewsFoto/Pernod Ricard USA)

Maná y Chivas Regal® Invitan a las Personas que Disfrutan del Whisky al Brotherhood

Chivas Regal se asocia con los nuevos miembros del Brotherhood, Maná, el grupo de rock latino más importante del mundo, para llevar a las...

Nov 04, 2013, 09:00 ET
The members of Mana enjoying a glass of Chivas Regal.  (PRNewsFoto/Pernod Ricard USA)

Mana and Chivas Regal® Invite Whisky Drinkers to the Brotherhood

 Chivas Regal partners with new Brotherhood members Mana, the biggest Latin rock band in the world, to take Chivas Scotch whisky drinkers on...

Oct 24, 2013, 08:00 ET
Olmeca Altos Tequila. (PRNewsFoto/Pernod Ricard USA)

Olmeca Altos™ Hand-Crafts Authentic Flavor with its New 100% Agave Tequila

Unlocking a new option in the super-premium tequila category, Olmeca Altos announces the national launch of 100% Agave Tequila. Olmeca Altos...

Oct 14, 2013, 11:05 ET

ABSOLUT® Pays Homage To The Windy City

 The world's most iconic vodka officially unveils the latest limited-edition, city-inspired flavor to the ABSOLUT® VODKA portfolio,...

Oct 10, 2013, 08:30 ET
Pernod Absinthe Logo.  (PRNewsFoto/Pernod Ricard USA)

Pernod Absinthe Announces Return To Original Recipe

Pernod Absinthe, the first-ever absinthe commercially produced and sold, announced today the re-launch of its original formula. Available on- and...

Sep 23, 2013, 13:00 ET

Malibu® and Maroon 5 Head to New York City for Custom Marooned on Malibu Island Concert

 With nominations submitted and fans eagerly awaiting the announcement of which city would get a chance at a custom "Marooned on Malibu...

Sep 12, 2013, 11:45 ET

Kahlua® Serves Up Autumn In A Glass With New Kahlua® Pumpkin Spice

 Just in time for fall, Kahlua® Pumpkin Spice is the newest seasonally-inspired liqueur to join the Kahlua portfolio. Adding a twist of...

Sep 12, 2013, 09:35 ET
ABSOLUT(R), the premium vodka brand, is partnering with Icona Pop to launch ABSOLUT TUNE(R) nationwide, a bubbly blend of crisp white wine and premium vodka. (PRNewsFoto/Pernod Ricard USA)

ABSOLUT TUNE® Partners With Pop Duo Icona Pop

 The blend of two amazing talents creates something truly compelling and no one knows this better than ABSOLUT®. The premium vodka brand...