News from pr newswire association llc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 27, 2015, 14:26 ET
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The 3 Dos of Crisis Communication for Small Businesses

Unplanned events can have a devastating effect on small businesses and communicating a key message to your staff, clients and business partners in...

Aug 26, 2015, 15:17 ET
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Building Your Brand: 4 Tools to Season Your Speaking Skills

For entrepreneurs turned authors, building a successful public speaking career can directly impact your success as a writer. In today's competitive...

Aug 26, 2015, 10:17 ET

Maximize the Power of Your Press Release

Press releases remain an essential tool for PR professionals—yet there are a surprising number of misconceptions about their relevance in...

Aug 21, 2015, 13:13 ET
PR drives traffic, traffic creates leads, leads become pipeline, and pipeline becomes revenue. This paper offers advice on how to get a seat at the revenue table, so that PR moves more towards the top of the strategy discussion instead of simply being tactical. (PRNewsFoto/PR Newswire Association LLC)

PR Newswire White Paper Details Evolved Role of PR in Generating Revenue

As the lines between public relations and marketing continue to blur, PR practitioners are being faced with the challenge of driving revenue....

Aug 20, 2015, 14:36 ET
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Building Your Brand: Ways to Keep Consumers Engaged with Content

 The sudden growth and acceleration of content marketing has enabled small businesses -- with limited budgets and resources -- to distinguish...

Aug 19, 2015, 14:02 ET
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Generate Buzz for Your Brand: Tips on Using Webinars for Book Promotion

 Publishers and authors are continually looking for ways to expand audience reach through cost-effective promotion tactics that will garner...

Aug 19, 2015, 13:33 ET
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PR Newswire Named Finalist for 2015 PR Daily Digital PR and Social Media Award

 As modern marketing continues its monumental shift toward providing compelling content, social media has grown in importance. As a necessary...

Aug 19, 2015, 05:05 ET

Education, Back to School Feature Package

The following feature package is a roundup of feature stories dealing with education and back to school and is appropriate for special...

Aug 13, 2015, 05:05 ET

Health & Wellness Feature Package

 The following feature package is a roundup of feature stories dealing with Health & Wellness and is appropriate for special...

Aug 12, 2015, 15:15 ET
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Marketing Your Small Business: The Power of Community

 Despite the recent emphasis on digital marketing strategies, small business marketers understand that the key to creating a solid brand...

Aug 11, 2015, 15:30 ET
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PR Newswire Comments on Cyber Theft Announcement

 PR Newswire commented in response to today's announcement by the U.S. Government of charges against several individuals arising out of the...

Aug 06, 2015, 14:47 ET
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9 Questions to Ask Before You Engage with Instagram Influencers

As the social community continues to grow and thrive, small business marketers are eager to identify which platforms provide a foundation for high...

Aug 06, 2015, 10:33 ET
PR Newswire Welcomes Robert Gray as CEO

PR Newswire Welcomes Robert Gray as CEO

UBM plc Appoints Former CFO to Head Leading Marketing and Communications Services Business PR Newswire is proud to welcome Robert Gray as its...

Aug 05, 2015, 14:33 ET
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3 Ways to Craft Compelling Content for a B2C Audience

 B2C marketers are tasked with producing quality content that tells their brand's story, which can increase site traffic, visitors and...

Aug 04, 2015, 14:12 ET
PR Newswire and CNW to Host Webinar Discussing the Value of Marketing Content to a Targeted Audience

Content Marketing Institute's Joe Pulizzi and PR Newswire's Ken Wincko to Discuss Content Marketing Strategy

Content marketing is a key strategy for many marketers, but to be successful, a targeted plan must be put into place. Researching buyer behavior...

Jul 31, 2015, 14:27 ET
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Tactics to Build a Unified Brand Experience

With an increasingly-competitive marketplace, it's no secret that companies of all sizes are struggling with finding their brand's voice while...

Jul 30, 2015, 14:22 ET
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Increase Brand Visibility with Evergreen Content

 Keeping your brand relevant is an essential step in the small business ladder to success. One of the best ways to improve brand visibility and...

Jul 30, 2015, 05:05 ET

Home & Garden Feature Package

The following feature package is a roundup of feature stories dealing with Home & Garden topics and issues and is appropriate for special...

Jul 29, 2015, 14:42 ET
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5 Ways to Craft a Compelling Media Pitch

 Generating press coverage can be a challenge for most business owners – big and small.  With a flooded media landscape, how can you...

Jul 29, 2015, 14:37 ET
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PR Newswire eBook Helps Communicators Plan for a Crisis

Dealing with a crisis is never easy. Today's social media landscape encourages the rapid spread of news, and PR and marketing professionals must be...