News from pr newswire association llc A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 21, 2014, 13:18 ET
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Book Writing 101: Tips to follow before putting pen to paper

Becoming an author is an admirable feat, but before you commit your time and brain power to writing a book, be sure that your book has the...

Aug 20, 2014, 13:16 ET
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Mapping Communications Strategies to Resonate With the New Buyer

 Even though 57% of the buyer's journey is complete before a customer contacts a sales rep1, there is still a critical opportunity for...

Aug 20, 2014, 13:15 ET
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The 5 Do's and Don'ts of Media Relations

 As social engagement becomes a key priority for all content creators including journalists, generating earned media is even more of a...

Aug 19, 2014, 12:46 ET
Learn how to engage your community, the media and stakeholders at the 2014 PR Daily World Conference in New York City (PRNewsFoto/PR Newswire Association LLC)

Content Marketing and Brand Journalism: The Next Great Practice in PR

The average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook.[1] Given the brevity of today's...

Aug 18, 2014, 12:30 ET

IPOs and Transactions: August 11 - 15

Vintage, the regulatory compliance and shareholder communications division of PR Newswire, has released its weekly IPO and Transaction summary....

Aug 15, 2014, 13:32 ET
The Top 5 Rules of Social Media Etiquette (PRNewsFoto/PR Newswire Association LLC)

The Top 5 Rules of Social Media Etiquette

Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these...

Aug 14, 2014, 05:05 ET

Women's Issues (III) Feature Package

The following feature package is a roundup of feature stories dealing with Women's Issues and is appropriate for special sections and for...

Aug 13, 2014, 14:04 ET
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Content should inspire action, not just attention

 Creating content to educate or entertain your audience requires ample time and resources, therefore the next step your readers take after...

Aug 13, 2014, 10:50 ET
Ken Wincko, Senior Vice President of Marketing, PR Newswire (PRNewsFoto/PR Newswire Association LLC)

The Key to Long-Term Brand Success is Customer Retention

 Customer loyalty determines the long-term success of any business: the buyer's journey does not simply end at the point of purchase....

Aug 13, 2014, 05:05 ET

Education, Back to School Feature Package

The following feature package is a roundup of feature stories dealing with Education and Back to School and is appropriate for special sections and...

Aug 07, 2014, 15:05 ET
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3 best practices for pitching a product review to journalists

 Consumers look to product reviews as trustworthy third-party sources to inform their purchase decisions. It is in the best interest of brands...

Aug 07, 2014, 13:52 ET
David P. Michaels, President of the Foreign Press Association in the United States [Photo credit: Ben Asen Photography] (PRNewsFoto/PR Newswire Association LLC)

PR Newswire and the Foreign Press Association Announce New Media Partnership

 Today's noisy media environment has made it even more challenging for communicators to reach the journalists influencing their industries and...

Aug 07, 2014, 05:05 ET

Health & Wellness Feature Package

The following feature package is a roundup of feature stories dealing with health & wellness and is appropriate for special sections...

Aug 06, 2014, 13:57 ET
10 Tips for Creating Wildly Successful Infographics (PRNewsFoto/PR Newswire Association LLC)

4 Top Tips for Creating Infographics That Work Across Platforms & Channels

 Infographics are a preferred content type among marketers for good reason: they are visually enticing, convey complex data in a simplified...

Aug 05, 2014, 13:53 ET
The XBRL Conundrum (PRNewsFoto/PR Newswire Association LLC)

Vintage Upgrades fleXBRL Program: Streamlines Corporate Reporting, Promotes Investor Adoption of SEC Filings

Vintage, the capital markets and corporate solutions division of PR Newswire, today announced they have upgraded their XBRL (eXtensible Business...

Aug 05, 2014, 12:40 ET
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How to Successfully Drive Demand Generation with PR Tactics

  Developing a stream of quality content that is useful to your audience is one of the most effective ways to fill your organization's...

Jul 31, 2014, 05:05 ET

Home & Garden Feature Package

The following feature package is a roundup of feature stories dealing with Home & Garden and is appropriate for special sections and for...

Jul 30, 2014, 14:00 ET
Learn how to build your lead database for email marketing campaigns (PRNewsFoto/PR Newswire Association LLC)

12 Clever Ways to Grow Your Lead Database

Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in...

Jul 28, 2014, 14:55 ET

IPOs and Transactions: July 21 - 25

Vintage, the regulatory compliance and shareholder communications division of PR Newswire, has released its weekly IPO and Transaction...

Jul 24, 2014, 12:48 ET
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4 Ways "Freebie" Marketing Is Good for Business

Giveaways or "freebies" might seem counterintuitive to a marketing strategy aimed at driving sales, but what many don't realize is that the...