News from Simmons Bedding Company A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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18 Jan, 2015, 10:30 ET Simmons Unifies Beautyrest Brand With Historic Product Introduction

 This January Market, Simmons Bedding Company ("Simmons") celebrates the unification of its Beautyrest® brand with the largest product...


08 Sep, 2014, 08:00 ET Traveler Reviews Rank Simmons Beautyrest® The Most Comfortable Hotel Bed

Simmons Hospitality Bedding, a division of Simmons Bedding Company, makes a comfortable bed. In fact, in a recent analysis of traveler's online...


27 Jul, 2014, 07:00 ET Simmons Strengthens Commitment to Innovation with New Digital Selling Tools and Expanded ComforPedic iQ Line

 This July Furniture Market, Simmons Bedding Company ("Simmons") revolutionizes the in-store sales experience by introducing digital retail...


19 May, 2014, 09:09 ET "The Future Of Sleep" Has Arrived With The New ComforPedic iQ™

 Simmons Bedding Company ("Simmons") has announced its smartest and most innovative mattress yet:  the ComforPedic iQ™...


12 May, 2014, 09:09 ET Sleep Is The Ultimate Luxury With Beautyrest Black®

 In today's overworked, multi-tasking world, sleep has become the ultimate luxury. To that end, Simmons Bedding Company ("Simmons"),...


27 Jan, 2014, 09:00 ET Simmons Announces Beautyrest Black® Partnership with Dempsey Racing

 Simmons Bedding Company ("Simmons") announces today a multi-year partnership between its Beautyrest Black line and Dempsey Racing. Simmons'...


26 Jan, 2014, 09:00 ET Simmons Introduces the Future of Sleep with Innovative ComforPedic iQ™

ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the...


13 Jan, 2014, 14:00 ET Simmons Announces Endorsement Partnership With Dr. Andrew Weil

 Simmons Bedding Company ("Simmons"), one of the world's largest mattress producers and creator of Beautyrest®, proudly announces Dr....


29 Aug, 2013, 15:13 ET Simmons Hires New Agency Kirshenbaum Bond Senecal + Partners

 Simmons Bedding Company, one of the world's largest mattress producers and creator of Beautyrest®, recently named integrated creative,...


26 Aug, 2013, 14:00 ET Simmons Hospitality Institutes New Mattress Recycling Initiative

Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announce today the implementation of a new mattress recycling program....


29 Jul, 2013, 09:00 ET Simmons Targets Millennials With New CURV™ Memory Foam Line

 This July Market, Simmons Bedding Company introduces a new product line targeted to the coveted and (by industry standards) untapped...


10 May, 2013, 09:00 ET Simmons Hospitality Introduces New Recharge Beautyrest® Line Designed With Temperature Management

 Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces the introduction of the new Recharge Beautyrest®...


10 May, 2013, 09:00 ET Simmons Hospitality Partners with Applied Textiles for Exclusive Nano-Tex® Stain Protection Technology

 Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces a new strategic partnership between the bedding company...


20 Apr, 2013, 21:14 ET Simmons Announces New, Groundbreaking Advertising Campaign for Comforpedic; Upgraded Advertising Spots for Beautyrest

 Simmons Bedding Company announced today at High Point Market the impending launch of two new advertising campaigns for its Beautyrest®...


28 Jan, 2013, 08:00 ET Simmons Launches Bold New BEAUTYREST® And COMFORPEDIC® Collections, Completing Company Transformation Begun In 2011

 Simmons Bedding Company's transformation is now officially complete – with the occasion marked by one of the largest and most...


12 Oct, 2012, 11:55 ET Simmons Revolutionizes Specialty Sleep With New COMFORPEDIC® Line's TRUTEMP™ Gel

 Simmons Bedding Company is advancing the technology of memory foam with its introduction of four new COMFORPEDIC FROM BEAUTYREST® models...


30 Jan, 2012, 09:30 ET Simmons Bedding Company Brand Transformation Keeps Consumers Living Life Fully Charged

 Simmons Bedding Company ("Simmons") today announced the introduction of a complete brand transformation, making a commitment to communicate...


21 Dec, 2011, 12:19 ET Simmons, Bedzzz Express Donate Beds to Alabama Tornado Victims

 Simmons Bedding Company's ComforPedic® memory foam brand and retailer Bedzzz Express have partnered to provide new mattresses to...


25 Oct, 2011, 12:58 ET Steinhafels and Simmons ComforPedic Loft Surprise Vernon Hills Firefighters With Station Makeover

Simmons Bedding Company and Steinhafels, one of the fastest-growing furniture and mattress retailers in the Midwest, this month surprised...


16 Sep, 2011, 11:57 ET ComforPedic by Simmons Memory Foam Beds Hit the Red Carpet at GBK's Emmy Awards Gift Lounge

Simmons Bedding Company's ComforPedic® Advanced NxG® Memory Foam mattress line arrives in Los Angeles this week for the 2011 GBK Emmy...


25 Aug, 2011, 11:48 ET Simmons Launches Cross-Country Mobile Roadshow Tour

Simmons Bedding Company today launched the ComforPedic Loft™ line with the AirCool™ Sleep System U.S. Tour, a "showroom on wheels"...


01 Aug, 2011, 13:52 ET Simmons Revolutionizes Specialty Sleep Lines With New Technologies for Personalization and Comfort

Simmons Bedding Company announced today the introduction of three new Specialty Sleep products at this week's Las Vegas Furniture Market. In...


23 Feb, 2011, 11:24 ET ComforPedic by Simmons Memory Foam Beds Featured in GBK's Oscar Luxury Gift Lounge

Simmons Bedding Company's line of ComforPedic® memory foam mattresses takes center stage at this week's GBK's Oscar Luxury Gift Lounge in Los...


24 Jan, 2011, 15:32 ET Simmons Introduces New Beautyrest Lines Featuring Beautyrest Smart Response Pocketed Coil Technology

Simmons Bedding Company announced today the introduction of technological advancements and four new lines at this week's Las Vegas Furniture...


17 Sep, 2010, 10:41 ET Simmons Launches In-Store QR Tag Technology

Simmons Bedding Company ("Simmons") is revolutionizing mattress shopping with the launch of an in-store QR (Quick Response) tagging application...