News from simmons bedding company A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

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Jul 27, 2014, 07:00 ET
SIMulator, Simmons' proprietary augmented reality app, uses a customized trackable image to trigger an interactive 3-D model that breaks down a mattress layer-by-layer. This technology, with the ability to give users a look "inside" the mattress, is the first of its kind in the mattress industry. Simmons debuts the new app as part of an in-store sales technology package at Las Vegas Furniture Market July 27, 2014. (PRNewsFoto/Simmons Bedding Company)

Simmons Strengthens Commitment to Innovation with New Digital Selling Tools and Expanded ComforPedic iQ Line

 This July Furniture Market, Simmons Bedding Company ("Simmons") revolutionizes the in-store sales experience by introducing digital retail...

May 19, 2014, 09:09 ET

"The Future Of Sleep" Has Arrived With The New ComforPedic iQ™

 Simmons Bedding Company ("Simmons") has announced its smartest and most innovative mattress yet:  the ComforPedic iQ™...

May 13, 2014, 08:00 ET
Simmons Bedding Company (PRNewsFoto/Simmons Bedding Company)

Simmons Hospitality Bedding Introduces Beautyrest Black®: Redefining Luxury With Technology And Elegance

Simmons Hospitality Bedding, a division of Simmons Bedding Company, announces the latest addition to its hospitality product lineup -- Beautyrest...

May 12, 2014, 09:09 ET

Sleep Is The Ultimate Luxury With Beautyrest Black®

 In today's overworked, multi-tasking world, sleep has become the ultimate luxury. To that end, Simmons Bedding Company ("Simmons"),...

May 07, 2014, 10:30 ET
Simmons Hospitality Bedding (PRNewsFoto/Simmons Bedding Company)

SUSTAINABILITY INITIATIVES AN INCREASING HOSPITALITY PRIORITY

For Simmons® Hospitality Bedding, an innovator in hospitality bedding, sustainability is not simply an initiative, but a defining...

Jan 27, 2014, 09:00 ET
(L-R) Dempsey Racing driver Joe Foster, Dempsey Racing owner and driver Patrick Dempsey, Simmons Vice President of Beautyrest Brand Rolf Sannes and Dempsey Racing driver Marc Lieb with the newly Beautyrest Black-branded No. 27 Dempsey Racing Porsche GT America before the start of the Rolex 24 in Daytona, January 25, 2014. On Monday, January 27, Simmons Bedding Co announced a partnership between its Beautyrest Black brand and Dempsey Racing.  (PRNewsFoto/Simmons Bedding Company)

Simmons Announces Beautyrest Black® Partnership with Dempsey Racing

 Simmons Bedding Company ("Simmons") announces today a multi-year partnership between its Beautyrest Black line and Dempsey Racing. Simmons'...

Jan 26, 2014, 09:00 ET
ComforPedic iQ is the only mattress to use patented, clinically tested, self-calibrating technology that naturally responds and continuously adapts to the body without motors, buttons, plugs or electronics. This new line will debut at Las Vegas Market January 26, 2014.  (PRNewsFoto/Simmons Bedding Company)

Simmons Introduces the Future of Sleep with Innovative ComforPedic iQ™

ATLANTA, Jan. 26, 2014 /PRNewswire/ -- This January Market, Simmons Bedding Company ("Simmons") reinvents the mattress industry with the...

Jan 13, 2014, 14:00 ET

Simmons Announces Endorsement Partnership With Dr. Andrew Weil

 Simmons Bedding Company ("Simmons"), one of the world's largest mattress producers and creator of Beautyrest®, proudly announces Dr....

Aug 29, 2013, 15:13 ET

Simmons Hires New Agency Kirshenbaum Bond Senecal + Partners

 Simmons Bedding Company, one of the world's largest mattress producers and creator of Beautyrest®, recently named integrated creative,...

Aug 26, 2013, 14:00 ET

Simmons Hospitality Institutes New Mattress Recycling Initiative

Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announce today the implementation of a new mattress recycling program....

Jul 29, 2013, 09:00 ET
Simmons Bedding Co introduces new CURV line targeted to Millennials at July Las Vegas Furniture Market.  (PRNewsFoto/Simmons Bedding Company)

Simmons Targets Millennials With New CURV™ Memory Foam Line

 This July Market, Simmons Bedding Company introduces a new product line targeted to the coveted and (by industry standards) untapped...

May 10, 2013, 09:00 ET

Simmons Hospitality Partners with Applied Textiles for Exclusive Nano-Tex® Stain Protection Technology

 Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces a new strategic partnership between the bedding company...

May 10, 2013, 09:00 ET
Simmons Hospitality introduces the new Recharge Beautyrest models to help travelers get the Recharging Sleep they need to Live Life Fully Charged.  (PRNewsFoto/Simmons Bedding Company)

Simmons Hospitality Introduces New Recharge Beautyrest® Line Designed With Temperature Management

 Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces the introduction of the new Recharge Beautyrest®...

Apr 20, 2013, 21:14 ET

Simmons Announces New, Groundbreaking Advertising Campaign for Comforpedic; Upgraded Advertising Spots for Beautyrest

 Simmons Bedding Company announced today at High Point Market the impending launch of two new advertising campaigns for its Beautyrest®...

Jan 28, 2013, 08:00 ET

Simmons Launches Bold New BEAUTYREST® And COMFORPEDIC® Collections, Completing Company Transformation Begun In 2011

 Simmons Bedding Company's transformation is now officially complete – with the occasion marked by one of the largest and most...

Oct 12, 2012, 11:55 ET
Simmons' new COMFORPEDIC BY BEAUTYREST(R) with TRUTEMP(TM) gel helps keep consumers at ideal personal sleep temperature.  (PRNewsFoto/Simmons Bedding Company)

Simmons Revolutionizes Specialty Sleep With New COMFORPEDIC® Line's TRUTEMP™ Gel

 Simmons Bedding Company is advancing the technology of memory foam with its introduction of four new COMFORPEDIC FROM BEAUTYREST® models...

Jan 30, 2012, 09:30 ET
Simmons Bedding Company brand transformation keeps consumers Living Life Fully Charged(TM).  (PRNewsFoto/Simmons Bedding Company)

Simmons Bedding Company Brand Transformation Keeps Consumers Living Life Fully Charged

 Simmons Bedding Company ("Simmons") today announced the introduction of a complete brand transformation, making a commitment to communicate...

Dec 21, 2011, 12:19 ET

Simmons, Bedzzz Express Donate Beds to Alabama Tornado Victims

 Simmons Bedding Company's ComforPedic® memory foam brand and retailer Bedzzz Express have partnered to provide new mattresses to...

Oct 25, 2011, 12:58 ET
Firefighters at Station 2 in the Countryside Fire Protection District in Vernon Hills, Ill. received new furniture and beds from Steinhafels and Simmons Bedding Company.  (PRNewsFoto/Simmons Bedding Company)

Steinhafels and Simmons ComforPedic Loft Surprise Vernon Hills Firefighters With Station Makeover

Simmons Bedding Company and Steinhafels, one of the fastest-growing furniture and mattress retailers in the Midwest, this month surprised...

Sep 16, 2011, 11:57 ET
ComforPedic(R) Advanced NxG(R) Memory Foam mattresses are featured in the 2011 GBK Emmy Awards Gift Lounge.  (PRNewsFoto/Simmons Bedding Company)

ComforPedic by Simmons Memory Foam Beds Hit the Red Carpet at GBK's Emmy Awards Gift Lounge

Simmons Bedding Company's ComforPedic® Advanced NxG® Memory Foam mattress line arrives in Los Angeles this week for the 2011 GBK Emmy...