News from Smirnoff A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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04 Jan, 2017, 12:42 ET SMIRNOFF Stirs Up Hot New Hard Seltzer Trend With Fewer Calories Than Other Leading Brands On The Market

Cutting calories is almost always an element of New Year's resolution for Americans, but they soon realize that there are few low-calorie options...


01 Dec, 2016, 08:00 ET The Smirnoff Sound Collective Fosters Diversity Within Electronic Music In Collaboration With Artists And Industry Leaders

Since its birth in 2014, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform, has inspired a more inclusive world...


20 Oct, 2016, 09:49 ET SMIRNOFF™ Vodka, the Vodka of the Original Moscow Mule, Declares March 3 to be National Moscow Mule Day

Tortilla chips. Tap dance. Cheese pizza. Buttons. There seems to be a national day for everything… except the country's most searched...


12 Oct, 2016, 10:00 ET The Smirnoff Sound Collective Highlights Values Of Inclusivity Through Global Launch Of New Documentary

Today, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform created to inspire a more inclusive world through...


15 Sep, 2016, 08:00 ET New Documentary Celebrates Latin American Identity And Culture On The Global Music Scene On The Eve Of Mexican Independence Day

 In celebration of Mexican Independence Day tomorrow, the Smirnoff Sound Collective, the SMIRNOFF™ brand's international music platform...


22 Jul, 2016, 10:40 ET SMIRNOFF™ Vodka Celebrates 75 Years Since Co-Creating the Moscow Mule

 Cocktail trends come and go, but no vodka cocktail is more iconic than the Moscow Mule. Today, cocktail menus across America feature the...


22 Jun, 2016, 08:00 ET SMIRNOFF™ Celebrates The Diverse Stories Of American Immigration During Immigrant Heritage Month

 Today, the makers of SMIRNOFF™ vodka announced support of the third-annual Immigrant Heritage Month taking place throughout the month of...


20 Jun, 2016, 17:34 ET SMIRNOFF™ Spreads Love By Hosting One of EDC Las Vegas' First Ever Same-Sex Weddings

 This past weekend, in the midst of all the dancing, singing and celebrating at Insomniac's EDC Las Vegas, many festivalgoers expressed their...


14 Nov, 2013, 05:00 ET Reviva bons momentos com Mixhibit, o primeiro aplicativo para contar histórias colaborativas em vídeo

Hoje, a The Smirnoff Co., fabricante da vodca número um do mundo, anuncia o lançamento mundial do aplicativo Mixhibit, uma nova...


14 Nov, 2013, 05:00 ET Reviva los buenos momentos con Mixhibit, la primera aplicación colectiva para historias en vídeo

 En el día de hoy, The Smirnoff Co., fabricante del vodka número uno del mundo, anunció el lanzamiento mundial de la...


14 Nov, 2013, 05:00 ET Relive Good Times with Mixhibit, the First Collaborative Video Storytelling App

 Today The Smirnoff Co., maker of the world's number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool...


12 Mar, 2013, 09:15 ET SMIRNOFF Presents Three Sorbet-Inspired Flavored Vodka Specialties To Stimulate The Tastebuds, But Not The Waistline

 Putting a spin on the flavored vodka category, SMIRNOFF® Vodka is making a splash with a new-to-market delicious, reduced calorie line of...


16 Oct, 2012, 10:07 ET SMIRNOFF Vodka Reveals Two New Indulgent, Celebratory Flavors Just In Time For The Upcoming Holiday Season

 With the holiday season kicking off at the end of the month, SMIRNOFF® Vodka is introducing two new flavored vodkas – Iced Cake...


29 Aug, 2012, 19:14 ET A Smirnoff reinventa a vida noturna com o lançamento do "Smirnoff Midnight Circus" global

 A Smirnoff, a marca de vodka líder mundial, está trazendo uma nova vida para a noite com o lançamento do Smirnoff Midnight...


29 Aug, 2012, 12:50 ET Smirnoff reinventa la vida nocturna con el lanzamiento global de "Smirnoff Midnight Circus"

Smirnoff, la marca de vodka líder en el mundo, da un nuevo aire a la vida nocturna con el lanzamiento de 'Smirnoff Midnight Circus', un tour...


29 Aug, 2012, 11:52 ET Smirnoff Reinvents Nightlife With Launch Of Global "Smirnoff Midnight Circus"

Smirnoff, the world's leading vodka brand, is breathing new life into the night with the launch of Smirnoff Midnight Circus, a global tour...


09 Feb, 2012, 09:30 ET El verano empieza antes con las bebidas de malta saborizadas de SMIRNOFF

La línea premium de Bebidas de Malta Saborizada de SMIRNOFF introduce SMIRNOFF Signature Screwdriver y SMIRNOFF ICE ¡Tropical Fruit!....


09 Feb, 2012, 09:30 ET SMIRNOFF Flavored Malt Beverages Start Summer Early

SMIRNOFF's Premium Flavored Malt Beverage line introduces SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit. The newest...


28 Oct, 2011, 11:34 ET SMIRNOFF Goes in for Round Two with Television Premiere of Master of the Mix Season 2

SMIRNOFF®, the world's best-selling vodka, is mixing it up once again with the Season 2 premiere of their successful reality television show,...


17 Aug, 2011, 20:01 ET Smirnoff Partners With Madonna for The World's Biggest Nightlife Exchange in 50 Countries

Smirnoff® today launches the next Smirnoff Nightlife Exchange Project with the audacious goal of getting 10 million people to discover, share...


20 Jul, 2011, 09:32 ET SMIRNOFF Cracks Open Summer With New Flavor, SMIRNOFF Coconut

Crack open summer with SMIRNOFF®, the world's #1 vodka, as they add a new, award-winning flavor to the SMIRNOFF Flavors line - SMIRNOFF...


10 May, 2011, 12:14 ET SMIRNOFF Does it Again With Master of the Mix Season 2

SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix.  This...


23 Dec, 2010, 09:58 ET The Master of the Mix is...DJ Scratch!

SMIRNOFF®, the world's best-selling vodka, announced NYC-based deejay and producer, DJ Scratch, as the winner of the brand's first ever...


25 Oct, 2010, 18:23 ET SMIRNOFF Swaps the Nightlife of Miami and London as Part of the World's First Nightlife Exchange

Today, SMIRNOFF announces that on November 27, 2010, Miami will receive the best of London's nightlife culture as part of The SMIRNOFF Nightlife...


04 Oct, 2010, 13:03 ET SMIRNOFF® Mixes It Up with a New Reality Television Show

SMIRNOFF®, the world's best-selling vodka, is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ...