News from specific media A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Apr 07, 2015, 09:37 ET Specific Media Unveils Direct Match - The Next Evolution Of Direct Ad Targeting

 Specific Media, a Viant company, today announced the launch of its Direct Match platform, a people-based approach to digital advertising that...


Mar 11, 2015, 09:00 ET Specific Media And SMG Multicultural Study Reveals Hispanic Americans Point The Direction Of Mainstream Media

 Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a...


Mar 18, 2014, 09:00 ET Specific Media Hires New Director of Sales to Drive Automotive Partnerships

Specific Media, a leading global media company, announced that it has appointed Mary Pat Geiger as Director of Sales to strengthen existing...


Feb 25, 2014, 09:00 ET Specific Media Appoints Erin Madorsky and Craig Benner as Senior Vice Presidents, U.S. Sales

Specific Media, a leading global media company, announced the appointment of Erin Madorsky and Craig Benner as Senior Vice Presidents, U.S. Sales....


Feb 05, 2014, 09:00 ET Specific Media Launches the Ad Industry's Only Multi-Screen, Multi-Format Programmatic Ad Solution that Guarantees Viewability

 Specific Media, a leading global media company, has launched the advertising industry's only multi-format, multi-screen programmatic solution...