News from Specific Media A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

09 Oct, 2014, 13:10 ET Specific Media Hires Kimberly Lane To Lead Southern California Automotive Team

 Specific Media, a leading global media company, has hired Kimberly Lane to lead its Southern California Automotive Team, responsible for...


08 Oct, 2014, 10:00 ET Specific Media Expands Strategic Collaboration With Nielsen To Launch Moviegoers Precision Marketing And TV Audience Segments On Mobile

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its...


11 Sep, 2014, 12:10 ET Specific Media Adds Kantar Media Data To TV Audience Segments (TVAS) Targeting

Specific Media today announced that its TV Audience Segments (TVAS) targeting solution features data from leading media research firm Kantar Media,...


11 Sep, 2014, 12:00 ET Specific Media Unveils New Capabilities For Reaching TV Audiences Online

Specific Media, a leading global media company connecting brands with consumers, introduced advances to its TV Audience Segments (TVAS) targeting...


29 May, 2014, 09:00 ET Specific Media Introduces New "Custom Audiences" Offering To Advance Brand And Consumer Connections

Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage...


20 May, 2014, 09:00 ET Larry Goodman Named to Board of Directors for Specific Media

Specific Media, a leading global media company, announces the addition of Larry Goodman, Founder and President of White Mountain Media and former...


05 Feb, 2014, 09:00 ET Specific Media Launches the Ad Industry's Only Multi-Screen, Multi-Format Programmatic Ad Solution that Guarantees Viewability

 Specific Media, a leading global media company, has launched the advertising industry's only multi-format, multi-screen programmatic solution...


12 Nov, 2013, 09:00 ET Specific Media Partners With TRUSTe To Provide Data Collection Best Practice

 Specific Media, a next generation media company that enables brands to seamlessly connect with consumers, has announced a global...


15 Oct, 2013, 08:00 ET Specific Media's Householding™ Solution Extends to the Garage

Specific Media today announces the launch of the Householding™ for Automotive product suite.  Householding™ is the holistic...


08 Oct, 2013, 07:15 ET Specific Media Launches Retail Connect™ to Bridge Offline-Online Advertising Gap for Retailers

 Specific Media today announced the launch of its latest media platform, Retail Connect, to bridge the offline-online advertising gap and...


11 Jun, 2013, 09:00 ET New Cross-Platform Solution Helps Advertisers Find TV and Digital Sweet Spot

 Specific Media today announces the launch of ShareShift PLUS™, a comprehensive cross-media planning and activation solution that...


05 Mar, 2013, 14:02 ET Specific Media Appoints Larry Madden as Chief Financial Officer

Specific Media, a digital media company, today announced that it has appointed Larry Madden as chief financial officer. In his new role, Madden...


24 Sep, 2012, 06:00 ET Specific Media Launches Householding™

Specific Media today announces the launch of Householding™, a holistic media-planning solution that allows advertisers to reach all...