As earned media rapidly evolves and communication options proliferate, the need for PR and communications professionals to identify influential media, amplify messages and evaluate their programs only grows more urgent. PR Newswire’s Agility platform enables you to pinpoint important contacts and audiences for your campaigns, share your messages through the industry’s largest distribution network, and monitor and report on the effectiveness of your communication efforts.
From Agility, you can leverage PR Newswire’s Global Media Database, the most robust in the world, to develop pitch and media lists specific to your campaign goals. The database includes journalists and bloggers, and covers all media spheres: print, online, television, radio and social. The media targeting tools and features in Agility allow you to:
Distribute news releases and multimedia content – videos, photos, infographics – to more media sources via PR Newswire. Our industry-leading network was recently analyzed by a leading professional services firm and found to help clients achieve superior media pick up and greater visibility on major news and media sites.
With Agility’s upgraded social media monitoring capabilities, you can keep an eye on more sources for a much more accurate and meaningful view of the social media landscape and the topics generating buzz.
Measuring communications programs – and sharing the results – can be a complicated process, so Agility provides tools to interpret the results of your campaigns.
The Agility platform combines powerful media targeting and engagement tools, PR Newswire’s unparalleled content distribution, social media monitoring and reporting capabilities. Agility is designed so you can create, monitor and collaborate on a campaign easily as it moves from strategy to tactical planning, through execution to evaluation of the success of your campaign efforts.