Build on Your Communications Success with the Agility Platform

As earned media rapidly evolves and the channels for communication proliferate, the need for PR and communications professionals to reach influential media, amplify messages and evaluate their programs grows more urgent. 

The updated Agility interface is your intuitive gateway to executing your communications programs. From one workspace, you can develop media lists, execute content distribution, organize your multimedia assets and evaluate your results. And now with an upgrade to Agility Plus you can monitor conversations and buzz across the media. 

It's your streamlined way to reach and engage your key audiences - and understand the results of your communications programs. 

Learn More about Agility

Would you like to learn more about our targeting and monitoring platform, Agility?

Monitor Conversations & Engage Influential Media with the Agility Plus Upgrade

Joining the conversations and nurturing the relationships that will build your brand can only happen after you've identified the influential journalists, bloggers and outlets covering your key topics. By upgrading to Agility Plus you can keep an eye on web, blog and social conversations for a much more accurate and meaningful view of the media landscape and the topics generating buzz. 

  • Track Relevant Twitter Feeds - Follow Twitter feeds on the topics, competitors and sectors most critical to achieving your goals.
  • Monitor Facebook Posts - Add an unlimited number of Facebook accounts to follow and easily filter out any "noise."
  • Access Historical Online Data - Set up any of your search terms to access up to 6 months of historical data to easily identify trends in coverage and the market.
  • Organize Your Findings - Sort and filter based on media source type, Klout score, sentiment and relevancy.
  • Directly Engage with Key Influencers - Reach out to influencers via social channels, and track and manage all activity with the platform.
  • Receive Alerts - Set up alerts based on a set of search criteria or monitored topics, and receive the intelligence you need, when it matters most.

Target & Attract Attention for Your Communications

Leverage PR Newswire's Global Media Database, the most robust in the world, through Agility. You'll be able to pinpoint key contacts and influential audiences for your campaigns and audience goals. 
  • Create Focused Lists - Plan targeted media outreach for specific campaign goals from our global database of over 700,000 global outlets and contracts.
  • Reach Journalists & Bloggers from All Spheres - Print, online, TV, radio and social media professionals are found in our global database and through our content distribution network. 
  • Customize Your View - View your media data in the way most relevant to your campaigns. 
  • Search Quickly & Intuitively - Generate a list of people who want to be informed about your communications using the inuitive search function. 
  • Get More Accurate Author Information At-a-Glance - Our media research team is continuously updating our database, allowing you to quickly find more media outlets and author details, including preferred method of contact, Twitter user name and handle. 

Share Your Message through the Industry's Largest Network

Distribute news releases and multimedia content - videos, photos and infographics - via PR Newswire's industry-leading network. Our global network connects you to more media sources, more websites and blogs, and more social and video sites. 

  • Gain Pick-Up & Visibility - Our network was recently analyzed by a lead professional sevices firm and found to help clients achieve superior media pick up and greater visability on major media sites. 
  • Access to the Media Studio - Use Media Studio to upload, store and organize your rich content and easily drag and drop multimedia into your messaging to enrich your communications. 
  • Engage More Contacts - Reach more outlets, websites, reporters, bloggers and social influencers via email or social channels. 

Evaluate the Success of Your Communications Efforts with Agility

Tracking and measuring communications - and sharing the results - can be a complicated process, so we provide tools to collaborate on media campaigns and interpret their results. 

  • Analyze Campaigns - Use real-time measurement tools to interpret the effectiveness of your communication efforts. 
  • Generate Reports - Provide visual detail by activity level and by sources for all campaign elements. 
  • Prove ROI - Share results with your team members and stakeholders with powerful reporting tools. 
  • Refine Plans - Revise your future communications based on what works - and what doesn't.

Feel at Ease with Our Customer Support Team

Agility's team of dedicated Customer Service Representatives goes above and beyond to ensure that you have the proper training necessary to hit the ground running. 

  • Personalized Training - Web-based training and onboarding sessions for all user levels to maximize your efforts.
  • Weekly Getting Started Overviews - All Agility users are invited to join our live weekly sessions with one of our support specialists to review key functionality and new features in Agility. 
  • Access to the Agility Support Section - Contains helpful documents, tutorials, and training sessions along with contact info via phone, email and live chat. 
  • On-site Training - Request an Agility Trainer to visit your organization and provide hands-on traning for you and your entire team. 


“Whether you want a full media distribution service or just want to be able to select, analyse and download a media selection, I have no hesitation in recommending PR Newswire’s Agility platform.”

Douglas Watts

PR Options, Ltd.