Multicultural PR. Comprehensive Reach.

Multicultural PR means more than understanding the demographics. It means connecting with ethnic consumers with culturally relevant communications. With a growing multicultural population in the U.S., savvy public relations professionals are looking for opportunities to send strategic communications to targeted media outlets.

PR Newswire offers the wire industry’s most comprehensive multicultural circuit reaching Hispanic, African American, Asian American and Native American media in the U.S. with a single distribution, including hundreds of newspapers, magazines, national wire services, broadcast media, databases and Web sites. If you want to target only certain ethnic consumers, we also have individual newslines that target each of these groups separately:

• Hispanic Newslines
  
• African American Newslines 
• Asian and Pacific Islander Newslines
  
• Native American Newslines
  

Hispanic Newslines
Hispanics accounted for more than 50 percent of the growth in the U.S. population between 2000 and 2007, according to the Pew Hispanic Center. Hispanics are the largest minority in the U.S. and Hispanic spending power is increasing. PR Newswire helps you reach Hispanic consumers and media with a diverse offering of newslines that target specific media, geographies and news categories in English and Spanish.

Want to learn more about our Hispanic newslines? Click here

African American Newslines
Eighty-four percent of African American households have cable TV and 87 percent listen to radio in a given week, while 81 percent watch dedicated Black TV channels, according to a study from Radio One Inc. and Yankelovich. PR Newswire helps you differentiate your brand in the African American mindset through a partnership with Black PR Wire, the first dedicated African American newswire service.

• Access key newspapers, magazines, national wire services, broadcast media, and media Web sites with our African American Newsline
• Reach hundreds of Black-owned print and broadcast outlets serving the African American market
• Distribute news to popular African American media in the 10 states with the highest Black population with our Top Ten Black States Newsline
• Send press releases to nearly 500 media outlets, including the most widely-ready African American newspapers with our National Black Print Newsline
• Reach more than 800 Black opinion leaders, journalists, community and social organizations with our National Black Opinion Leaders Newsline
• Distribute to key contacts at African American universities with the National Historically Black Colleges and Universities Newsline
• Send news to African American-owned broadcast media outlets, including more than 400 U.S. stations with National Black Radio & TV Newsline
• Target African American media in specific U.S. regions with our U.S. Black Region Newsline
• Reach Black populations in island nations with our Caribbean Newsline

Asian Newslines
After Spanish, Chinese is the most widely-spoken non-English language in the United States. More than 2.5 million people aged five and older speak Chinese at home, according to the 2006 American Community Survey, and the US Census 2000 reported that Chinese Americans represent the largest segment among Asian Pacific Americans.

• Access 245 media points, including 46 Chinese-language Web sites
• Get unparalleled reach to Chinese-speaking audiences in the U.S., China and around the world
• Reach an continuously growing list of media points, individual media contacts and select Chinese-language Web sites in Hong Kong and Taiwan
• Get translation to Simple and Traditional Chinese with every distribution

Native American Newslines
About 4.5 million American Indians and Alaska Natives live in the United States, according to the U.S. Census Bureau (May 2008). Get unparalleled access to newspapers, magazines, national wire services, broadcast media, online services and Web sites serving Native American communities nationwide. Reach 90 media outlets serving the Native American market, including the Native American Times, the largest independently-owned Native newspaper, as well as Native Youth Magazine.

Contact PR Newswire to learn more about our multicultural communications services.