Build Your PR Strategy. Reach Your Target Audiences.

As a small business owner, you may not have the time or the budget to launch a major public relations campaign. But that doesn't mean you can't launch an effective one. PR Newswire has assembled a collection of resources to equip you to understand public relations basics so you can compete for visibility in a competitive marketplace.

The PR Toolkit offers practical tips, educational articles, writing samples and actionable advice to help you drive traffic to your Web site, raise brand visibility with consumers, media and investors, generate leads, and increase sales. It begins with learning how to write a simple press release that, when distributed over PR Newswire, can introduce your company to thousands of consumers and media outlets around the world – or in your own backyard.

Find and engage your target audience
Small businesses can learn more about PR Newswire’s industry-leading products and services through our PR Toolkit. With PR Newswire’s communications services, small businesses can:

• Reach more than 5,700 newsrooms, 5,000 Web sites, search engines and online databases such as Yahoo!, MSN and AOL, related trade publications across the nation, and PR Newswire for Journalists, our media-only Web site where journalists and bloggers from more than 27,000 news organizations get news and information
• Research and create your own media distribution lists with MEDIAtlas, a global media targeting database of media contacts
• Connect your experts to journalists seeking expert resources through ProfNet 
• Discover how to reach multicultural markets with facts, figures and data about media outlets and insights into market preferences

Get the help you need in Spanish with PR Toolkit en Español
Spanish-speaking small business owners and entrepreneurs can receive these same resource as their English-speaking counterparts with PR Toolkit en Español. PR Toolkit en Español is a Spanish-language version of our advice, tips and templates.

Create visibility for your organization with the Non Profit Toolkit
Nonprofit organizations are challenged with getting important messages to journalists and the public in order to raise awareness for a cause and gain the interest of potential donors. With PR Newswire’s Non Profit Toolkit, you can explore advice, tips and templates designed specifically for the public relations needs of organizations like yours.
 
Contact PR Newswire to learn more about how our distribution services can help you reach your target audiences.