Just because your organization doesn't have any breaking news to share doesn't mean you can't raise your visibility with consumers, journalists, investors, and other target audiences. With PR Newswire's Feature News Service –specialized newslines that deliver timeless, consumer-oriented feature releases to nationwide newsrooms and Web-based news outlets – you can keep sending your messages to the market all year long.

Features are articles that focus on special topics such as food, travel, pets, home improvement and health. Features help you reach a particular medium, target a certain demographic, keep your clients in the news, and get faster results. Features are a good way to give expert advice, promote a product, offer survey results, publicize a book or tell a compelling story that features your brand.

Build relationships with media by helping them fill blank space
Editors rely on timeless and semi-timeless feature stories to fill gaps in the editorial storyboard. PR Newswire's Feature News Service also helps editors add more variety to their publication and gives you direct access to target audiences.

• Get advice on how to tailor your feature news to meet the needs of editors and journalists
• Introduce your search engine optimized story to editors looking for content in a pinch and open the door to relationships with new media outlets
• Avoid newspaper and broadcaster intermediaries and go straight to the public with features posted directly online in a consumer-friendly, engaging format
  

Distribute feature packages to maximize pickup
Avoid mistimed distributions that are too early or too late for publication by leveraging PR Newswire's editorial relationships. We have collected the editorial calendars of major newspapers and magazines – both in print and online – so you can be assured that your feature will be delivered to editors who are searching for themed content.

Our Features newsline reduces your legwork in finding appropriate media outlets to pitch with our themed feature package dates. You can land in an advertising supplement in special sections of magazines and newspapers for targeted audience opportunities. Our editorial team suggests copy revisions that present your release in the most professional light so you can get more attention with specialist editors who may not routinely monitor the wire like traditional news editors. You can even distribute a photo that illustrates your story to command more attention.

Contact PR Newswire to learn more about our Feature distributions and photo discounts with Feature packages.