You don't have to be a niche PR firm to target niche audiences. But you do need to send your message beyond the traditional newsroom to reach the growing number of fragmented, specialty markets. PR Newswire offers solutions to the challenge of targeting specific industries and demographics with your message. You can focus on the influencers in your niche – both online and through print placements – with our specialty newslines.

PR Newswire understands your niche and we've built relationships with the journalists, editors and niche wires that cover them. From multicultural markets to young adult consumers and from environmental issues to corporate responsibility, our niche market lists and newslines deliver your news to the special interest audiences you need to reach. Consider the possibilities:

• Micro-target special interest reporters
• Public Interest & Policy
• Corporate Social Responsibility
• Environmental News
• Young Adults & Universities
• Multicultural Groups
• Geographies & Trades

Micro-target reporters and bloggers covering niche markets
Designed to work with the broad reach of the wire to offer focused distribution to specific segments, MEDIAtlas Microlists, targeted email lists to specific reporters and bloggers, are available for a wide range of sectors, including Healthcare, Technology, Finance, Entertainment, Energy, Environmental, Education, Policy, Legal, Transport, Travel and Lifestyle.

Generate public interest in policy, issues and advocacy news
Target the audiences that are most important to nonprofit, government and other public interest organizations with PR Newswire’s Public Interest Services. This specialty newsline is solely dedicated to providing media and online communities with 100 percent public interest news

Share your corporate social responsibility story
Promote workplace diversity, sustainable building practices, and corporate philanthropy news to thousands of journalists, analysts, investors, activists, academics, public relations and Corporate Social Responsibility (CSR) professionals worldwide through a combination PR Newswire-3BL Media distribution.

Engage with environmental news media outlets
Reach tens of thousands of dedicated environmental news followers looking for late-breaking news indexed by Reuters/Dow Jones Factiva, KeepMedia and hundreds of Web sites through PR Newswire's Environmental News distributions.

Reach young adults and university newspapers
Deliver your news directly to journalists covering young adult issues and topics through one of PR Newswire's targeted microlists.

Address ethnic groups with multicultural newslines
Send your story to media in four primary ethnic groups – U.S. Hispanic, Native American, African-American and Asian-American. You can send your news to multicultural markets nationally, regionally or statewide with PR Newswire's multicultural newslines. 

Target vertical markets, geographies and trade publications
Whether your target market is in a certain geography, vertical market or trade publication, PR Newswire offers the specialty newsline that reaches journalists, analysts, investors and consumers looking for industry-specific news.

• Premium industry segments and market-focused newslines let you target journalists that cover industry beats nationwide, or focus on newsrooms in geographic areas that are home to clusters of vertical market industries, such as automotive, energy, financial, health/biotech, metals and technology
• Get one-to-one delivery of your news to journalists and bloggers who cover your industry via PR Newswire for Journalists. PR Newswire for Journalists is an exclusive, media-only Web site serving credentialed media from more than 27,000 news outlets worldwide

 Contact PR Newswire to inquire about our specialty newslines.