Engage with your audience to get more out of your communications
Give them a way to find, interact with, and share your message
Engagement is a conversation. As a business, you are using your content to say something, and your audience is responding through their interaction. The use of video, images, dedicated websites and social networks have proven to increase engagement when utlized as part of a communications strategy.
Boost Message Engagement Through Multimedia
Connect with your audiences through images, video and other related assets
Including multimedia in communications is directly linked to an increased level of interaction. In addition messages that contain images and video reach larger audiences and have a higher likelihood of being shared via social channels.
With PR Newswire, you can:
- Add images, related documents and/or video to a press release
- Combine multimedia assets into one comprehensive distribution
- Utilize our photograpy and production services to create multimedia content
- Dynamically update content after the initial distribution
- Leverage our suite of broadcast services to extend your message even further
- Allow audiences to easily share content via social media applications
- Archive your digital assets and make them available for download by journlaists and key influencers
Get Found, Get Shared
Provide news and other content in formats that can easily be found and shared by readers and the media alike.
The first step in engagement is being found. Optimizing content with the right keywords is what allows searchers and search engines to find what they are looking for. By using SEO in your communications, your message will be more likely to be found online,interacted with and shared. Reciprocally, this increased engagement will improve search engine rankings for your content.
With PR Newswire, you can:
- Identify relevant keywords and phrases through our content optimization tool
- Encourage your readers to re-tweet your message, share it with friends and bookmarking sites, or upload it to blog posts
- Promote content and campaigns via customizable Facebook tabs
Organize key company information online
Give your audiences a central location to access and interact with key company information
When researching your company the first place journalists, investors, influencers and consumers often turn to for information is your website. Ensuring all of your content is available and up-to-date provides your visitors with a positive online experience.
With PR Newswire, you can:
- House your latest news, press kit, downloadable assets for journalists, PR contacts and more in an online “media room”
- Easily update and manage content through a user friendly platform that requires no technical background
- Dynamically update your website with an automated press release feed
- Provide up-to-date stock prices, access to webcasts, earnings and other material news for your investor audience
- Showcase your company’s charitable works and sustainable business practices
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