PR Newswire: news distribution, targeting and monitoring

Rich Media Content. Targeted Hispanic Placement.

The U. S Hispanic Internet audience is outpacing the growth of the total U.S. online population in three important areas: number of visitors, time spent online and pages consumed, according to comScore. Hispanics also outpace Internet users in terms of online video and audio consumption, according to a Scarborough national study.

MultiVu Latino offers a full suite of media solutions for television, radio and the Internet including production and distribution of Interactivo Multimedia News Releases, TV newsbreaks and “Breves Informativos,” Audio News Releases, Satellite Media Tours, Public Service Announcements, and B-roll footage.

We have extensive broadcast and product experience in both the U.S. and Latin American markets to give you the language and cultural support you need to share your message with the Hispanic community in English and Spanish.

Distribute rich media content to Hispanic consumers and media
Eighty-four percent of U.S. Hispanics access the Internet to read the news, according to the Ipsos U.S. Hispanic Omnibus study. Another 79 percent are researching products online. MultiVu Latino offers the Interactivo Multimedia News Release (IMNR), a Hispanic-targeted news release that incorporates text, video, audio, photos, logos, hyperlinks and additional documents into a single presentation, to help brand marketers reach these consumers directly and through targeted media.

  • Distribute IMNRs over Hispanic PR Wire’s full national wire transmission reaching 7,500 journalists and 2,900 Hispanic media outlets
  • Get custom distribution to 150 Hispanic and mainstream news, video and social portals, including YouTube, Star Media, Mi Gente, Mi Grito, TuTV, Yahoo! Video, Metacafe, AOL Video, MSN Soapbox, Blinkx, Revver, Clip Syndicate, Broadcaster, Vidilife, Veoh, Vsocial and others. The audience spans more than 30 million
  • Get guaranteed placements on more than 100 leading Hispanic media sites and Hispanic social networking sites, including Yahoo! En Español, Hispanic Business, Siempre Mujer, Diario Las Americas, Latina Style and many others.
  • See videos and photos posted directly to HispanicPRWire.com and PRNewswire.com
  • Display your photo and headline in Spanish on the Reuters Sign* in Times Square or the Fashion Show Mall sign** on the Las Vegas Strip with our Hispanic Times Square and Las Vegas photo distributions
  • Go viral with social media tagging on your news release for sites like Facebook, Twitter, Delicious, Technorati, Digg, Google, Yahoo!, Reddit and Newsvine. “Forward to a friend” e-mail option for viral marketing is also included
  • Increase online visibility with Search Engine Optimization included with every release

Custom build news releases to suit your needs with experienced consultants
You can customize your Interactivo Multimedia News Release to meet your specific story needs with our full suite of Hispanic Media Solutions in English and Spanish. Our experienced group of international Hispanic media professionals with backgrounds in television, radio, print and Internet media in both the U.S. and Latin America offer strategic project consultation, coordination and execution of your message to the Hispanic market.

  • Include three to five minutes of video or audio in one window in Flash format
  • Post one logo and two additional graphics, plus a screen grab from video content to add color to your presentation
  • Tell your story with 500 words of text that includes five links to supporting content from your site, including HTML and PDF files
  • Choose photo-only MNRS if you don’t have video. We also offer Interactivo Basic that offers all of the same features listed above featuring your photographs and logos.
  • Archive Multimedia News Releases for up to one year on HispanicPRWire.com, PRNewswire.com and PR Newswire for Journalists, with more than 90,000 registered journalists
  • Receive a report showing page hits by state, downloads, referring domains, time spent on page and which media viewed the IMNR on the PR Newswire for Journalists site. Reports will be sent one day, one week and one month after distribution and are also available upon request

Fifty-eight percent of U.S. Hispanics watch some type of video online, according to the Ipsos study. You can combine video, audio and photo posting with a Hispanic-targeted multimedia news release. Interactivo MNR delivers rich media content to Hispanic social networks and news Web sites to help you get noticed and extend the life of your message. 

**Content Restrictions Apply
 
Contact PR Newswire for more information on our Hispanic broadcast services.

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