Digital Out-of-Home (DOOH) Networks unlock communications possibilities that are commanding the attention of marketers and hard-to-reach audiences alike. This market is so powerful that eMarketer estimates DOOH video broadcast spending in the U.S. will total $2.25 billion in 2011, up from $1.26 billion in 2007.

DOOH complements other marketing efforts with strategic placements that keep the conversation going with consumers throughout their daily routines. PR Newswire's MultiVu team can design custom multimedia distribution packages that meet your specific communications objectives.

Reach consumers on the go
PR Newswire offers cost-effective DOOH solutions that help you reach consumers on the go, along with the demographic insights to help you choose the DOOH channels that work best for you. Consider a few of the benefits of PR Newswire’s DOOH Networks:

• Reach large numbers of consumers in places where they can’t switch the channel, skip the commercials or turn off the broadcast
  
• Keep the conversation going with commuters traveling to and from work
  
• Display your message to a captive audience in waiting rooms, airplanes and hotel lobbies
  
• Broadcast your message closer to the point of sale
  
• Market in accordance with consumer behavior

Rise above the noise with DOOH
Digital Out-of-Home networks are disrupting the marketing world. Study after study offers insights into the growth – and the reasons for the growth – of this medium.

• 78% of viewers find Digital OHH content entertaining (Arbitron)
  
• 52% of viewers went back to their desks to visit an advertiser’s Web site (PQ Media)
  
• 63% of viewers say Digital OHH attracted their attention compared with 58% for billboards, 57% for magazines, 56% for TV and 47% for Internet (SeeSaw)

Target your audience based on activities
PR Newswire’s Digital OOH networks let you hone in on your target audience at strategic times and locations based on what they are doing at the time. That means your message has more opportunity to rise above the noise and influence purchase decisions. PR Newswire offers marketers the following Digital OOH options:

•  Airports
• Doctors’ Offices
• Health Clubs/Gyms
• Hotel Networks
• Supermarkets
• Gas Stations
• Pharmacies
• Taxi Cabs (in select cities)
• Retail Stores

More Rich Media Options:
Multimedia News Release
Outdoor Digital Billboard Distribution
Photo Distribution
Radio & TV Networks and Affiliates
Social Media Distribution
Online Strategic Web Placement

Contact PR Newswire for more information on how we can help you distribute your rich media assets.