Target Audiences. Measure Success.

Targeting, monitoring and measurement is essential to every successful communications program. Pinpointing your target audiences up front can save time and money as you prepare to launch your campaign. Monitoring and measurement can help you learn what worked – and what didn’t – with your last campaign so you can adjust your strategy. PR Newswire offers accurate targeting, monitoring and measurement tools that help you drive campaign success.

Targeting tools that help you pinpoint your key audiences
Maximizing ROI on your campaign means reaching your specific target audiences – and helping them reach you. PR Newswire offers targeting tools that help you pinpoint your audiences wherever they are, including a searchable journalist and media database, website engagement tools that give journalists easy access to your news, and ProfNet, our expert network that connects you with journalists actively working on stories.

Monitoring tools offer in-depth, actionable reports
PR Newswire offers a host of traditional media and social media monitoring and measurement tools that help organizations large and small analyze the impact of their public relations campaigns. Our monitoring and measurement products include online and print media monitoring, Social Media Monitoring, and Hispanic Media Monitoring.

Measurement tools that offer quantitative and qualitative analysis
Measuring, analyzing and reporting on your communications programs is the jumping off point for your next campaign. PR Newswire offers in-depth measurement of press release visibility and audience engagement with Visibility Reports and shows how your efforts compare to the competition and how your message is resonating with target audiences through MediaSense.