Media Measurement. Insightful Intelligence.

How is the media interpreting your message? How did your product launch resonate with your target audience? How does your brand image stack up against your top five competitors? PR Newswire Measurement Reports offer answers through quantitative and qualitative analysis of print and online media coverage.

PR Newswire Measurement Reports make measurement, analysis and reporting on your communications programs simple and affordable. Whether you need to analyze how the media perceives your issues or interests, or you want to quantify and strategically measure your crisis communications, product launches or other initiatives, Measurement Reports give you the intelligence you need to plan your next campaign.

Measure media impact with user-friendly reporting
Easy to set up and priced to fit almost any budget, Measurement Reports offer sophisticated measurement with no software required and no lengthy set-up process. Just fill out a simple questionnaire and start analyzing your impact.

• Receive monthly reporting delivered via e-mail in PDF format, making it easy to add new measurement data to existing presentations
• Get easy-to-ready charts and graphs for at-a-glance reporting convenience and actionable intelligence
  
• Analyze in-depth quantitative and qualitative intelligence about how your organization is faring in the media

Analyze communications ROI with in-depth intelligence
Measuring just one aspect of your communications leaves you with only part of the story. PR Newswire Measurement Reports offer comprehensive media reporting to give you a thorough overview of how your message is resonating with target audiences, how your efforts compare to the competition, and metrics that demonstrate clear ROI.

• Discover the total number of mentions across all searched media – both print and online – with Volume of Coverage reporting
• See the percentage of overall media coverage captured in your space versus your competition with Share of Voice measurement
  
• Understand the total potential audience that could have viewed your coverage with Opportunities to View analysis
  
• Estimate cost of editorial space versus advertising dollars with Advertising Equivalency Value measurement
  
• See where your media coverage is coming from  – newspapers, magazines, trades, online media etc. – with Breakdown of Media Type intelligence
  
• Determine how effective your top five media messages or PR initiatives are resonating with the media through Key Message Tracking reporting
  
• Learn top subjects the driving media engagement within your industry during a specified reporting period with Top Media Tracking analysis
  
• Assess whether the tone of your coverage is positive, negative or neutral with Tonality measurement
  
• Gauge which news outlets are the most influential for your organization
• Quantify media coverage and evaluate the overall success of your campaigns over time with the Quality Index Score
  
  Measurement Reports Frequently Asked Questions
  
  Contact PR Newswire to learn how media measurement can make the difference in your next campaign.