Customize Your Contacts. Extend Your Reach.

There are hundreds of thousands of journalists, bloggers, influencers, and media outlets. One key to public relations success is finding your target audience. What you need is an influencer database that makes it easy to create custom lists and target journalists, editors, bloggers and social media personalities based on specific criteria such as what they have recently written, editorial interests, industry beats, geographic location, and DMA rankings.

PR Newswire’s Agility Influencer Targeting answers this need, on a global scale. Our database offers regularly updated contact information that lets you develop custom targeted lists 24 hours a day, seven days a week.

Access up-to-date media & influencer lists
Outdated contact lists slow down your public relations efforts. That’s why our research team continually monitors our global media and influencer database to make sure our more than 600,000 contacts are current.

• Grow your contacts with our expanding list of up-to-date media interested in news from companies like yours. Our researchers make tens of thousands of changes to the media database every week.
  
• Guarantee media connections with our Distribution Promise. If e-mails bounce back or fax transmissions fail for some reason, we promise to resend your release to the appropriate contacts at no additional charge.
  

Create custom lists in multiple categories
Need to segment your target audience? You can create lists based on narrow fields such as industry beats, geographic locations, role of contact, outlet type, and news focus of organization.

• Create unlimited lists based on your targeting needs with keyword searches
  
• Export lists in Excel for easy sharing with colleagues
  
• Get pitching tips from Bulldog Reporter to help you increase your chances of pick up

Build relationships with journalists & influencers
Savvy public relations professionals do more than just pitch journalists and influencers – they build relationships with them. Agility Influencer Targeting can help you learn more about these audiences so that you can approach them with an understanding of their style, experience and interests.

• Discover preferred delivery methods for every journalist in our global media database
  
• Read journalist profiles from industry leader Bulldog Reporter to learn more about a reporter’s interest.
  

Customize Agility Influencer Targeting to fit your public relations needs
For additional impact, you can make the most of your public relations targeting efforts with tools that help you target journalists with timely pitches and manage your media outreach around the world.

• Build lists of journalists from regions outside North America including the United Kingdom, Eastern Europe, Western Europe, Middle East, Africa, China, Japan, Taiwan, Indonesia, Hong Kong, Mexico, Central America, South American and Caribbean Islands
  
• Manage and track projects, keep contact histories, and invoice clients with our Activities Module
  
  Contact PR Newswire to find out more about our online media database and other targeting capabilities.