Distributing press releases is one strategy to gain media opportunities. Responding to the requests of journalists who are actively seeking interviews with subject matter experts is another highly effective way to gain exposure for your organization as a thought leader.
PR Newswire's ProfNet helps you gain exposure for your organization by promoting your spokespeople and experts on a network that connects tens of thousands of news organizations with expert sources. As a member of ProfNet, you'll get the inside scoop on reporter queries and media leads, and build relationships with the journalists who cover your industry.
"ProfNet has revolutionized communication between journalists and the PR profession
by turning the tables of reliance. In providing journalists with access to expert third-party sources at the touch of an email, it is now the media that is effectively 'bothering' PR people for help and support. Never have so many journalists been so openly grateful."
– PRWeek magazine
Respond directly to reporters looking for expert sources
Reporters are constantly looking for qualified experts to interview on breaking news, industry trends, product launches and many other topics. ProfNet Opportunities offers an online platform that facilitates interaction between media on the hunt for sources and subject matter experts with commentary for the media.
Pitch experts and story ideas directly to the media
Get proactive by pitching expert sources and story ideas directly to the media with our ProfNet Alerts service. ProfNet Alerts showcase your experts and their commentary in Expert and Topic Alerts to help you make media connections. This service runs like a “reverse opportunity” and pitches your expert source and commentary on a timely topic to the media, giving them story ideas they are desperately seeking in today’s competitive landscape.
Stimulate visibility and media interaction through a revolutionary online community connecting experts and key influencers around the world
ProfNet has brought expert sourcing to the next level with ProfNet Connect – the FREE, interactive online community enabling experts and communications professionals to network and engage with members of the media and key influencers. ProfNet Connect puts you in the driver’s seat to conduct timely conversations with journalists, bloggers and other experts, and helps you position your organization as a go-to source when quotable experts are needed to complete a story.
ProfNet en Español
ProfNet revolutionized communications between English-speaking journalists and PR professionals. Now, ProfNet en Español is set to revolutionize media opportunities for Spanish-speaking subject matter experts and journalists.
Read some case studies on how other companies have used ProfNet:
Contact PR Newswire to learn how you can gain better visibility for your experts and engage more meaningfully with the media.