The most effective PR campaigns mix a variety of channels and tactics, including distribution to journalists and bloggers relations, online press release distribution, Search Engine Optimized (SEO) press releases, and Social Media Distributions. Measuring public relations success across this spectrum of new and traditional media demands quantifiable press release data which clearly demonstrates a return on your investment.
With every press release PR Newswire distributes across the U.S., we provide complimentary press release measurement tools that give you actionable insights into how your story is resonating with public, media and investor audiences.
Our dynamic Visibility Reports dashboard enables you to understand and analyze results in terms of:
Learn what online audiences are connecting with your news
PRNewswire.com draws consumers from around the world looking for the latest news on organizations and industries. The Visibility Reports dashboard offers insights into how many people viewed your news, what countries and states these people reside in, and which search engines people queried to find your news. You can also see a snapshot of web sites that are carrying your full-text press release.
Monitor online news Web sites to track press release pick up
Waiting to see where a news release is posted can be nerve-wracking and time-consuming. A complimentary, value-added service from PR Newswire, ReleaseWatchTM monitors over 900 Web sites, including AOL, MSN, Marketwatch and Yahoo!, and offers an e-mail report with an average of more than 100 links to the precise page where the full text of your press release can be viewed. You’ll receive a full detailed report as soon as two hours after distribution, which includes tools to quickly and easily share screenshots of your release posted on key Web sites.
Track the pick-up of your press release immediately after it’s issued
Distributing your press release to target audiences is one thing, monitoring the pick-up of the release is another. Our complimentary press release monitoring tool, US1 Media Monitoring, gives you the intelligence you need to understand how your message is resonating. Every time you issue a press release over one of PR Newswire’s national newslines, you will receive 30 days of complimentary monitoring of keywords relating to your news. At any point during that 30 day period, you can adjust your keywords to get a broader picture of how your brand, executives, or even competitors are being written about in print and online news sources. US1 Media Monitoring is powered by PR Newswire Media Monitoring.
Get key insights into how journalists use your news
Understanding which media is reading your press releases is key to successful PR campaigns. PR Newswire’s Media Visibility tools tell you how many press release views your news has received from journalists and bloggers, what part of the world these media audiences are from, what media outlets they write for and the industries they cover. You can trust the validity of the information on the Media Visibility page because it comes from credentialed media professionals who use PR Newswire for Journalists.
Discover how many investors are reading your press releases
Gauging analyst and institutional investor interest in your news is extremely important for public companies. Investor Visibility Reports help you uncover which investment houses have read individual press releases on Thomson’s First Call and StreetEvents, and whether they continue to follow your news over time.
Gain insights into your SEO efforts and apply it to future campaigns
Millions of consumers rely on search engines to find news and information. PR Newswire offers Search Engine Optimization (SEO) tools to make your press releases more visible in search engines. Our SEO Visibility Reports help you gauge the effectiveness of your keywords. You can review reports detailing the additional traffic your optimized release generated so you can build on those efforts and find out which keywords and links drive the most traffic to your Web site.
Track reader interaction with your press release
Move beyond numbers of eyeballs and track reader interaction with your press release on prnewswire.com. PR Newswire’s Engagement report offers trusted insights into how readers are interacting with your news so you can determine how your message impacted key audiences. Find out if readers are e-mailing your news to associates; discover if readers are saving links, bookmarking or blogging about your news; and compare your engagement with competitors in the same industry.
Get a quick overview of your press release performance
Getting the details behind the numbers is vital, but sometimes you need a high-level overview. Visibility Reports gives you key press release metrics at a glance. You can see snapshots of press release performance for time periods you define, embed colorful charts into reports that illustrate the impact of your news, and download your results in a variety of formats for easy printing or sharing with colleagues.
Contact PR Newswire to learn more about our press release measurement services.