Even though many journalists and broadcasters serving the Hispanic market are bilingual, their medium often delivers news content in Spanish, their audiences’ native language. Much the same, members of the media who serve this space often prefer to receive story ideas presented in Spanish, as well as expert sources who speak the language.
Indeed, the demand for Spanish-language media is skyrocketing. Consider Spanish-language Univision. The station beat ABC for average viewers, 3.76 million to 3.21 million, according to a Nielsen report. ProfNet en Español answers the growing need for a Spanish-language subject matter expert database powered by the industry’s leading news distribution service – Hispanic PR Wire.
Reach 5,000-plus Hispanic media with story pitches and expert sources
According to eMarketer, there are 24.6 million U.S. Hispanics on the Internet, and by 2012 that number will climb to 29.4 million. At launch, ProfNet en Español reaches more than 5,000 Spanish-language journalists, producers, bloggers and other media to help your organization get in-language and in-culture news to this demographic. Other advantages include: