Measure and Manage Release Success

With every PR Newswire distribution, you’ll receive an easy-to-understand report that details where your news appeared, online links to it, how many people read it, where they are located, how your coverage ranks against others in your industry and much more. In a single, concise report, you’ll be able to measure your success, evaluate ROI, and see, at a glance, opportunities for campaign improvement.

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Visibility Reports

Quickly and easily quantify your results to evaluate the ROI of your releases and see which messages had the most traction with audiences.
Visibility Reports allow you to view performance data on any of your distributed press releases and compare their performance to each other and industry benchmarks.

Track your online, media and search visibility, as well as engagement. Review metrics by number of views, audience type, geographic location, media type, investor type, top search terms, click through rates and Twitter mentions. 

Engage Your Online Community by Making Your Content Easily Accessible

PR Newswire’s easy-to-manage MediaRoom gives marketing and communications professionals a range of options to showcase and manage PR and campaign content in a branded microsite, helping companies and organizations drive interaction with media, clients and stakeholder communities. From automated news feeds to a fully hosted online newsroom, PR Newswire’s MediaRoom offers solutions to organize your “content hub” and propel additional online visibility. Learn More 

Monitor Reputation & Key Topics Across Media

Media Vantage provides broad media monitoring across all channels – TV, radio, print, Internet, social media and blogs – to ensure that your entire organization has the same, full view of the media landscape. You will also be able to monitor your brand reputation, identify developing trends and share campaign results with customizable views, daily reports and email alerts. Learn More 

Tracking and Monitoring

  • View and compare release performance data
  • Track online visibility and engagement
  • Track metrics such as views by media and audience type
  • See top search terms and mentions on Twitter
  • Use Agility to distribute and target from one location