PR Newswire: news distribution, targeting and monitoring

Real-Time Content Control. User-Friendly News Room.

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Communicating with the media is more than distributing press releases, making phone calls and sending follow-up e-mails. Online public relations in the Internet Age demands online pressrooms that are continuously updated as new information becomes available. The challenge for public relations pros is overcoming the learning curve associated with building and maintaining online news rooms.

MediaRoom Communicator puts the power of real-time content control in your hands with a content management solution that makes your online press kits dynamic. MediaRoom Communicator comes with all the features and benefits of MediaRoom and MediaRoom News Release Archive, plus customized features designed to appeal to media and investors.

Launch an online media room with content flexibility
You don’t have to sacrifice flexibility for convenience. MediaRoom Communicator offers content management tools and site hierarchies that give you room to grow. In fact, some companies are using MediaRoom Communicator as their corporate Web site.

  • Populate 14 expandable main pages of content that allow you to drill down into subjects such as press releases, press contacts, “in the news,” executive biographies, community outreach, awards and honors and more
  • Build nearly unlimited sub-pages on every main page so your online media room can grow with your company
  • Showcase a multimedia gallery including images, Webcasts, videos and podcasts
  • Automatically populate News Releases, Multimedia News Releases and Video News Releases from MultiVu to your online press kit
  • Set up two “dark” sections to use for crisis communications
  • Maximize visibility with social media tagging and RSS-enabling of multimedia content

Build a user-friendly online news room with information security in mind
Content management tools make it easy for you to keep your online media room up to date, and sophisticated technologies on the back end keep make it user-friendly and secure – without internal IT support.

  • Help reporters find the information they need quickly with a search box in your online press room
  • Make contact information available on every page so that reporters can find contacts quickly and easily
  • Track online media room usage with detailed visitor statistics such as page views, downloads and search terms
  • Benefit from secure platform logins and user hierarchy that allows you to control which members of your organization can post content to specific areas of the news room

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