Keep Journalists Informed. Improve Online Visibility.

Journalists rely on press releases to generate story ideas, alert them to an organization's breaking news, introduce them to new brands, help them discover subject matter experts, and get more background on an organization they are writing about. News release archives are vital to a journalist’s research. An online media room is the most efficient way to offer your historical news releases.

MediaRoom News Release Archive lets you automatically display new and archived press releases to media and investors with a user-friendly presentation that encourages them to read more about your organization. MediaRoom News Release Archive comes with all of the features and benefits of MediaRoom, plus customized features designed to appeal to media and investors.

Maintain corporate branding with media-friendly design
Public relations professionals don't need any IT knowledge to launch, upload or maintain MediaRoom News Release Archive. Our branded news release portals are easy to use for PR pros and journalists alike.

• Display corporate logos and maintain brand colors for a consistent presentation to key audiences
  
• Frame news release archive pages within your existing corporate Web site for a seamless user experience
  
• List news releases in chronological order, archived by year, and allow news release archive searches by keywords
  
• List key PR contacts with phone numbers and live e-mail links that make it easy for media to reach out for more information
  
• Receive one "dark" page that can be used for crisis communications or another need
  

Extend the reach of your news release archive with social media tools
The public relations industry is still learning how to make the most of social media tools. MediaRoom News Release Archive offers a helping hand with social media functions built into our platform that encourage social sharing.

• Leverage social media tools on each press release page that allow readers to share your story on sites like Facebook, Stumbleupon, Newsvine and Digg, post it to their Blogger or Wordpress blog, tweet it on Twitter, or e-mail it to a friend
  
• Allow media and investors to receive RSS feeds of your latest news releases
  
• Maintain live links in your news release archives that can drive additional traffic to Web pages you choose