There is a real opportunity for your organization to tap into the news coming out of your industry. When your experts become quotable sources for journalists, not only do they earn your organization a lot of free and often high-profile PR, but they also help you develop relationships with the members of the media you need in your corner.
And it's not just journalists and bloggers who are quoting experts. Government officials, academic researchers, publishers, industry analysts and more need expert information, too.
ProfNet has paved the way for communications professionals like you to score big with the media. We've been connecting journalists and experts for 20 years, and have developed a menu of services to help nurture that connection.
ProfNet membership includes full access to the following services:
Get an email with queries from journalists and others looking for expert commentary, as well as requests for speakers for conferences and tradeshows. You can customize queries by frequency and subject matter, and can opt in or out of the types of organizations from which you receive queries.
Gain even more visibility for your organization by linking your expert profiles to your press releases. Use the Online Member Center when submitting a press release to include links to the expert profiles you've included on ProfNet Connect, and make it easy for journalists to instantly review information on your expert sources.
Take a proactive approach to media relations by profiling your experts in an interactive online community for journalists, bloggers, PR professionals and more. Make your experts search-worthy for thousands of media professionals registered with PR Newswire for Journalists by including photos and videos, and tagging with relevant keywords. Position your organization, subject matter and experts as a go-to source for the media.
Get ahead of timely topics and breaking news by alerting the media to the availability of your relevant experts. Pitch on-trend story ideas directly to the media, and summarize your experts' perspectives on a topic or ongoing news story.
Follow @ProfNet to get urgent reporter queries, service updates, links to relevant news and more.
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If you have questions about ProfNet or ProfNet Connect, please contact a representative at 800-PROFNET (800-776-3638), ext. 2, or email us at firstname.lastname@example.org