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May 09, 2013, 09:00 ET
Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52...
More news about: Mobile Marketing Association , mLightenment
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Apr 03, 2013, 10:00 ET
MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing
The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition (Vol. 7, No. 3) of its award winning International Journal of Mobile Marketing (IJMM) focusing on tactical opportunities across mobile...
More news about: Mobile Marketing Association
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