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Broadcast PR (VNRs, ANRs, SMTs)

The reach of PR Newswire and the expertise of MultiVu™, a PR Newswire company, come together to brilliantly solve your broadcast production and distribution needs. PR Newswire is a premium reseller of sponsored news distribution to the Pathfire Digital Media Gateway™ (DMG) where hundreds of newsrooms nationwide now get the broadcast content for their newscasts. That means PR Newswire and MultiVu™ VNRs, B-roll and other content enjoy premier placement on Pathfire - the same system most affiliates will use to get their network news and program feeds.

Video News Releases (VNRs)
Complete turnkey production, including reporter packages, extra sound bites and B-roll.

Audio News Releases (ANRs)
Sound bites and voiceover narration are assembled to fit radio news formats.

Satellite Media Tours (SMTs)
Multiple one-on-one pre-scheduled interviews with television reporters via satellite originating from a single location.

Custom Video Production
We script, produce and distribute your video for internal or external communications including backgrounders, product launches, issues or events.

Multipurpose Production
Maximize budgets by re-purposing video to other audiences, including analysts, employees and the Internet with tailored content.

Notification
Comprehensive notification begins with advisories containing a link to preview your content sent over PR Newswire's US1 newsline. Keeps tape distribution to a minimum, saving you money. Also includes multiple advisories sent to all 210 television markets and the Pathfire Digital Media Gateway™, plus comprehensive telephone pitching to the top 20 markets and key network syndicators. Additionally, individually-targeted notification to consumer, media and investor audiences is available.

Distribution
Satellite, hard copy and Web-based digital distribution with archive. Premier placement on the Pathfire Digital Media Gateway™.

Audience Measurement & Monitoring
All broadcast-ready content includes encoding for comprehensive electronic audience measurement. Usage reports include station and market demographics, projected audience levels and ad equivalencies. Electronic monitoring of broadcast and online media outlets demonstrates pickup.

Hispanic and Latin American Broadcast Services
VNR, SMT or B-roll production in Spanish/Portuguese with a distribution universe of more than 103 million homes. Includes telephone pitching and reporting to 71 stations in 18 countries.

Multimedia News Release
Enhances your message and increases recall by integrating broadcast-quality video and audio within your text release. In addition to video, your MNR includes hyperlinks to specific areas of your Web site and graphics.


Issuers of news releases and not PR Newswire are solely responsible for the accuracy of the content.
Terms and conditions, including restrictions on redistribution, apply.

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