Media Monitoring

Uncover Insights & Opportunities across All Media

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Monitor across the Media Landscape

Monitor what’s being said about your brand, competitors, and industry across multiple online, social, print, and broadcast channels, with tools and metrics to gauge momentum and uncover actionable media intelligence.   

Understand the conversation, trends and results

Whether you’re looking to monitor key industry trends to drive business decisions, listen to your audience to improve customer service, gather earned media to prove ROI, or manage your brand's reputation to avoid a crisis, PR Newswire offers a solution for your specific monitoring needs.

  • Monitor Key Media Types — Listen to web, blog, print, broadcast and social conversations, including full Twitter monitoring.
  • Take a Comprehensive Look — Create unlimited search terms to monitor a variety of campaigns and topics simultaneously.
  • Manage Your Coverage — Sort and filter coverage based on media source, Klout score sentiment and relevancy.
  • Demonstrate Value — Collect results based on your key topics and easily publish clipbooks and reports that are ready to share with key stakeholders.
  • Custom Media Intelligence – Leverage our Professional Services team for media monitoring projects that deliver actionable insights.   

Monitor reputation and key issues across media

Ensure that your entire organization has the same, full outlook of the media landscape with MediaVantage™. Our enterprise level monitoring solution will enable you to identify developing trends and track results with customizable views, daily reports and email alerts. 

  • All-in-one View — Monitor, evalutae and analyze results all within a single window.
  • Listen to Timely Discussions — Monitor all public RSS feeds, microblogs and Tweets to stay up-to-speed on emerging discussions.
  • Organize Findings — Categorize tagged content and report on projects, issues, or topic-specific coverage. 

Media intelligence that informs strategic direction

Leverage the expertise of PR Newswire’s Professional Services team for your media monitoring programs and custom media research projects. 

  • Comprehensive, Custom Media Analysis — Rely on our team of media experts to monitor ongoing programs aligned to your goals, and deliver custom reports that demonstrate ROI.
  • Track the Success of Your Campaigns — Narrow in on an upcoming campaign or event for intensive monitoring and reporting from start to finish.
  • Tailored to Your Monitoring Needs — Consult with our team to outline your custom monitoring requirements and receive comprehensive reports based on the metrics most valuable to you — share of voice, comparative, audience reports, clip books, etc.
  • Prove ROI — Receive reports on a subscription or ad-hoc basis to deliver to key stakeholders to demonstrate your team’s value. 
MediaVantage’s enterprise level monitoring solution ensures that your entire organization has the same, full outlook of the media landscape, enabling you to identify developing trends and track results with customizable views, daily reports and email alerts.
All-in-one View — Monitor, evaluate and analyze results all within a single window.
Listen to Timely Discussions — Monitor all public RSS feeds, microblogs and Tweets to stay up-to-speed on emerging discussions.
Organize Findings — Categorize tagged content and report on projects, issues, or topic-specific coverage

Case Studies

Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

The communications and marketing strategy for Lavu, the leader in the crowded mobile POS market, is highly focused on creating meaningful interactions with their key targets:...

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MarketResearch.com Boosts Visibility & Revenue: A Content Distribution Case Study

MarketResearch.com’s business is content. With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way...

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Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu Creative Services Case Study

Intermedia, a one-stop shop for cloud business applications, wanted to boost awareness and online visibility of new research on gaps in corporate security procedures. They...

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Testimonials

PR Newswire offers great customer service and has an amazing team of people to work with. They really maximize our return on investment in using their services, and this is truly what has made our partnership successful.

– Kate Laursen - Communications Associate - SunShare

In looking at the reports and the actual distribution channels, PR Newswire far surpasses other wire services in terms of reach, capability and service level. PR Newswire surpassed all of our expectations.

Traci Shirk - Media & PR Manager - St. Baldrick's Foundation

Additional Solutions

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Resources

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