Media Measurement & Analytics

Analyze Media Coverage across Channels to Gauge Momentum & Uncover Actionable Media Intelligence

Learn More

Drive Decisions with Actionable Insights & Media Intelligence

Measure success, evaluate ROI and identify opportunities to improve your campaigns with tools and reports that track earned media, influencer engagement and other metrics.

Plan with brand data and media intelligence in hand

Metrics are critical to assess success, plan for future communications and help your brand uncover opportunities. PR Newswire offers a range of tools for your organization, from reporting for each press release, to metrics from media monitoring tools, all the way to trend monitoring, audience measurement and custom projects.

  • Measurement Options — Tracking and measuring communications – and sharing the results – can be a complicated process, so we provide tools to track media coverage and interpret results. 
  • Visibility Reports — Track your ROI in real time with a self-serve analytics dashboard.
  • Custom Media Analysis — Custom measurement projects deliver high-level communications program insights. Consult with our team of experts for in-depth reporting, on-demand research and analysis.  

Measure sentiment, media statistics and more

Evaluate the success of your brand's marketing and communications efforts with the MediaVantage platform. 

  • Gain Insight — View and analyze media coverage with integrated report templates and dashboards and understand the trends that can drive your organization’s strategic direction and your brand’s performance.
  • Analyze Campaigns — Use real-time measurement tools to interpret the effectiveness of your communication efforts.
  • Generate Reports — Provide visual detail by activity level and by sources for all campaign elements.
  • Prove ROI — Share results with your team members and stakeholders with powerful reporting tools.
  • Refine Plans — Revise your future communications based on what works – and what doesn’t.

Analyze content distribution reach and engagement

Get an overview of the performance of your distributed content with PR Newswire’s Visibility Reports, which include release statistics and various data points, all sharable and exportable for your stakeholders. 

  • Gain Actionable Insights — Evaluate your program performance, gain insights and strategize on future campaigns with audience data and text and multimedia engagement metrics, such as click-throughs, shares, tweets and downloads.
  • Monitor Release Views and Web Traffic — See where your content appeared online, the websites that posted it and the potential audience viewership. Use the traffic summary to see your release and image views, trends and sources.
  • Uncover and Track Interactions — Discover audience details such as media and organization views, media demographics and geo-segmentation.

Custom media analysis projects for strategic insights

Leverage the expertise of PR Newswire’s Professional Services team for your media measurement programs and custom media research projects. 

  • Comprehensive Media Measurement — Rely on our team of media experts for customized projects to measure and track time sensitive campaigns and prove ROI for your earned media efforts.
  • Track the Success of Your Campaigns — Uncover useful intelligence by setting up media analysis for upcoming campaigns. Collect all clips, summarize data, and get a holistic overview of overall coverage over a certain time, covering single or multiple projects.
  • Tailor Your Measurement Needs — Consult with our team to outline your custom measurement requirements and receive comprehensive reports based on the metrics most valuable to you — share of voice, comparative, coverage reports, analysis reports, audience reports, clip books, etc.

Case Studies

Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

COMPANY OVERVIEW Founded in Albuquerque, New Mexico, in 2010, Lavu was a pioneer in helping restaurants leverage new mobile technology to bring better services to their...

View Case Study

MarketResearch.com Boosts Visibility & Revenue: A Content Distribution Case Study

MarketResearch.com’s business is content. They provide their customers access to the most comprehensive collection of market intelligence products and services from over...

View Case Study

Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu Creative Services Case Study

COMPANY OVERVIEW Intermedia gives their customers and partners the freedom to focus on business, not IT. They are a one-stop shop for cloud business applications. By...

View Case Study

Testimonials

In looking at the reports and the actual distribution channels, PR Newswire far surpasses other wire services in terms of reach, capability and service level. PR Newswire surpassed all of our expectations.

Traci Shirk - Media & PR Manager - St. Baldrick's Foundation

PR Newswire is hands down the best in the industry when it comes to customer service.

 – Tracy Teuscher - President - THE BUZZ MAKER!

Additional Solutions

Press Releases & Content Distribution

Increase media pickup by 48% and search visibility by 3X our nearest competitor with the industry’s largest and most trusted distribution network of media outlets, websites and social media channels.*

Learn More


Cision Communications Cloud™

Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and...

Learn More


Resources

BLOG

Mind Your S and Ds: Answering the EDT vs. EST Question

When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.

ARTICLE

How Public Relations Can Help Your Small Business Grow

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...