Multicultural Content Distribution & Promotion

Connect with Multicultural Influencers & Consumers with Our Comprehensive & Targeted Solutions

Learn More

Tailor Your Approach to Hispanics, African Americans & Asian Americans

Target your message to fast-growing communities through our diverse network of media outlets, contacts and websites for Hispanic, African American and Asian American audiences.

Reach multicultural audiences across America

Share your content more widely and capture multicultural audience attention by sending content to a national network of websites, as well as to thousands of journalists and bloggers at Hispanic, African American and North American Chinese media across the country. 

  • Target Audiences — Whether you are looking to reach a geographic segment of the country or a specific demographic subset of the population, we have the capability to send your content to your target market. 
  • Varied Range of Solutions — From online syndication to media reach, from 100% custom branded landing pages to strategic media placement – no matter what your brand’s marketing and communications goals are, we have the right solution to fit your needs.
  • Visibility Reports — We offer bilingual reporting that details the reach of your content – by media type, region, by individual asset.

Target key Hispanic consumers and media

Connect with Hispanics, the nation’s largest ethnic minority, on the websites they visit and through key influencers and exclusive media points covering Hispanic news and topics, by leveraging PR Newswire, the ”gold standard” for content delivery to U.S. Hispanic consumers and media. 

  • Online Visibility — Automatic posting includes more than 165 Hispanic websites, including Yahoo! en Español, Portada, Siempre Mujer, Ser Padres, Univision, Mira TV, America TeVe, Diario Rae, Terra.com, IsmaelCala.com, as well as on over a dozen popular Spanish Broadcasting System properties including Mega TV.
  • Industry Targeting — Pinpoint by news category to reach influencers in key sectors, including Business & Finance, Entertainment, Automotive, Family & Living and many more.
  • Dual-Language Promotions — Engage with the Hispanic market in Spanish and English through online syndication to sites and media across the country. Professional translations are included. 

Share dual language messages with Hispanics

Engage the growing Hispanic market and spark interaction with custom branded landing pages and content distribution in English and Spanish to help tell your dual language, multimedia story.

  • Content Distribution in English & Spanish — Includes national online syndication, traditional media distribution and guaranteed syndication on 165 Hispanic news websites. Also shared with PR Newswire for Journalists, which has 36,000 active community members
  • Two Landing Pages — Viewers can toggle between Spanish and English pages
  • Multimedia — 6 images or videos included and online video distribution
  • Paid Placement — Option to add 10,000 views on Hispanic websites and mobile apps is available
  • Demonstrate & Share Results — Measure the outcomes of your campaign and plan for continued success with our easy-to-navigate Visibility Reports dashboard. Bilingual reports available.

Connect with African American consumers

Share your message with a network of African American media outlets, contacts and websites across the country.

  • National Distribution — Reach hundreds of journalists, producers, talent and bloggers across the nation who cover African American topics. We’ll also post your content to BlackEnterprise.com, the premier business, investing and wealth-building resource for African Americans.
  • Reach Journalists Covering African American News — Select from 14 news categories and target your release to specific beats, reporters and journalists, from Entertainment & Music to Religion.
  • Multimedia Messages — Engage with custom-branded landing pages and syndicated content pushed to your intended audience. 

Engage with North American Chinese communities

Connect with the North American Chinese audience where they live, work and consume media, reaching 245 outlets including 46 Chinese language websites in the U.S. and Canada.

  • Reach Influencers — Gain access to a continuously growing list of media points and individual media contacts, as well as select Chinese-language websites in Hong Kong and Taiwan that have a large readership among Chinese in the U.S. and Canada.
  • Professional Translations — Reach the community in their own language through translation of your content into both Simplified and Traditional Chinese.

Case Studies

MarketResearch.com Boosts Visibility & Revenue: A Content Distribution Case Study

MarketResearch.com’s business is content. With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way...

View Case Study

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

Growing their blog readership and broadening their audience were two key goals for PhRMA, the Pharmaceutical Research and Manufacturers of America and a thought-leader in the...

View Case Study

The Heart and Stroke Foundation Builds Awareness for the Big Bike Campaign: A Multimedia Case Study

The Big Bike campaign is an annual, fun opportunity for supporters to participate in the Heart and Stroke Foundation’s fundraising efforts. To boost awareness and exceed...

View Case Study

Testimonials

In looking at the reports and the actual distribution channels, PR Newswire far surpasses other wire services in terms of reach, capability and service level. PR Newswire surpassed all of our expectations.

Traci Shirk - Media & PR Manager - St. Baldrick's Foundation

PR Newswire is hands down the best in the industry when it comes to customer service.

 – Tracy Teuscher - President - THE BUZZ MAKER!

Additional Solutions

Media Measurement & Analytics

Measure success, evaluate ROI and identify opportunities to improve your campaigns with tools and reports that track earned media, influencer engagement and other metrics.

Learn More


Media Monitoring

Monitor what’s being said about your brand, competitors, and industry across multiple online, social, print, and broadcast channels, with tools and metrics to gauge momentum and uncover actionable media intelligence.

Learn More


Resources

BLOG

Mind Your S and Ds: Answering the EDT vs. EST Question

When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.

ARTICLE

How Public Relations Can Help Your Small Business Grow

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...

Explore Solutions to Achieve Your Communications Objectives